Certified Digital Marketer (C|DM) Course Overview

Certified Digital Marketer (C|DM) Course Overview

The Certified Digital Marketer (C|DM) course is a comprehensive program designed to equip learners with a deep understanding of digital marketing strategies and tools. The course begins with MODULE 01: INTRODUCTION TO DIGITAL MARKETING, setting the stage by explaining the shift from traditional marketing to the digital realm and introducing the concept of growth hacking. As participants delve into MODULE 02: MARKETING STRATEGY 2.0, they learn about strategic planning and the modern approach to identifying profitable customers and differentiation strategies. MODULE 03: CONTENT MARKETING AND LEAD MANAGEMENT focuses on the importance of content marketing and its logistics, while MODULE 04: WEB DEVELOPMENT AND DESIGN emphasizes the significance of a well-designed website. In MODULE 05: WEB ANALYTICS, learners explore the power of data in optimizing online presence. MODULE 06: SEARCH ENGINE MARKETING and MODULE 07: SOCIAL MEDIA MARKETING delve into increasing visibility and engagement online. MODULE 08: E-MAIL MARKETING covers the principles and strategies for effective email campaigns, and MODULE 09: VIDEO MARKETING unlocks the potential of video content, particularly on platforms like YouTube. Finally, MODULE 10: MOBILE & AFFILIATE MARKETING addresses the growing importance of mobile platforms and the mechanics of affiliate marketing programs. The course is designed to help learners harness digital channels for marketing success, ensuring they are well-versed in the latest digital marketing strategies and tools.

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Customized Training

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4-Hour Sessions

Optimize learning with Koenig's 4-hour sessions, balancing knowledge retention and time constraints.

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Purchase This Course

3,688

  • Live Online Training (Duration : 40 Hours)
  • Per Participant
  • Including Official Coursebook
  • Include Exam
  • Guaranteed-to-Run (GTR)
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♱ Excluding VAT/GST

Classroom Training price is on request

  • Live Online Training (Duration : 40 Hours)
  • Per Participant
  • Including Official Coursebook
  • Include Exam

♱ Excluding VAT/GST

Classroom Training price is on request

Request More Information

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Course Prerequisites

To ensure a productive learning experience in the Certified Digital Marketer (C|DM) course, participants should ideally possess the following prerequisites:


  • Basic understanding of marketing principles: Familiarity with fundamental marketing concepts will help in grasping digital marketing strategies more effectively.
  • Comfort with using the internet and online tools: Since digital marketing involves various online platforms, a comfort level with navigating the web and using software tools will be beneficial.
  • Basic computer literacy: Ability to operate a computer and familiarity with common software applications like word processors, spreadsheets, and presentation tools.
  • Fluent in written and spoken English: Proficiency in English is important as the course material and instruction will typically be delivered in this language.
  • Eagerness to learn and adapt: A willingness to keep up with the fast-paced and constantly evolving field of digital marketing is essential.

Please note that while having a background in marketing or business can be advantageous, it is not a strict requirement. The course is designed to cater to both beginners and those with some experience looking to formalize and expand their digital marketing knowledge.


Target Audience for Certified Digital Marketer (C|DM)

The Certified Digital Marketer (C|DM) course offers comprehensive training in digital marketing strategies, tools, and analytics for aspiring and established marketers.


  • Marketing Professionals seeking to enhance their digital skills
  • Business Owners / Entrepreneurs looking to grow their online presence
  • Digital Marketing Specialists aiming for certification and career growth
  • Marketing Managers needing to understand digital strategies
  • Sales Professionals interested in leveraging digital tools
  • Content Creators and Strategists optimizing for digital platforms
  • Social Media Managers enhancing engagement and ad skills
  • SEO Specialists seeking to update their tactics and knowledge
  • Web Developers and Designers looking to understand marketing implications
  • Brand Managers incorporating digital marketing into their strategies
  • Product Managers integrating digital marketing for product promotion
  • Email Marketing Managers aiming to improve campaign effectiveness
  • Video Producers and Marketers focusing on online video strategies
  • Mobile Marketers targeting mobile-first strategies
  • Affiliate Marketers looking to expand their marketing techniques
  • Graduates and Job Seekers entering the digital marketing field
  • Career Changers exploring opportunities in digital marketing


Learning Objectives - What you will Learn in this Certified Digital Marketer (C|DM)?

Introduction to the Course's Learning Outcomes:

The Certified Digital Marketer (C|DM) course equips participants with comprehensive digital marketing skills, from strategic planning to analytics and video marketing, to excel in the digital landscape.

Learning Objectives and Outcomes:

  • Understand the evolution of marketing from traditional to digital practices and the limitations of the former.
  • Learn strategic planning and implementation of Marketing Strategy 2.0 for enhanced business outcomes.
  • Develop and execute a content marketing strategy, including performance measurement and efficient content logistics.
  • Acquire skills in web development and design principles, including DIY and professional approaches to building effective websites.
  • Gain proficiency in using web analytics tools like Google Analytics to measure and optimize online marketing efforts.
  • Master Search Engine Marketing (SEM) techniques, including SEO and paid search advertising with platforms like Google Ads.
  • Implement effective social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  • Design and manage email marketing campaigns with tools like Mailchimp, including list building, segmentation, and A/B testing.
  • Create and optimize video marketing content on platforms like YouTube, understanding SEO, monetization, and analytics.
  • Explore mobile marketing strategies, including local SEO and SMS, as well as the fundamentals of setting up and managing affiliate marketing programs.

FAQ's


Buy-Now. Pay-Later option is available using credit card in USA and India only.
1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
You can buy online from the page by clicking on "Buy Now". You can view alternate payment method on payment options page.
Yes, course requiring practical include hands-on labs.
You will receive the letter of course attendance post training completion via learning enhancement tool after registration.
You can pay through debit/credit card or bank wire transfer.
Yes you can.
You can request a refund if you do not wish to enroll in the course.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
Yes, we do accept partial payments, you may use one payment method for part of the transaction and another payment method for other parts of the transaction.
Yes, you can pay from the course page and flexi page.
Yes, the site is secure by utilizing Secure Sockets Layer (SSL) Technology. SSL technology enables the encryption of sensitive information during online transactions. We use the highest assurance SSL/TLS certificate, which ensures that no unauthorized person can get to your sensitive payment data over the web.
Yes, we also offer weekend classes.
Yes you can request your customer experience manager for the same.
Yes, if we have an office in your city.
We use the best standards in Internet security. Any data retained is not shared with third parties.
Credit card transactions normally take 48 hours to settle. Approval is given right away; however,it takes 48 hours for the money to be moved.
Yes, we do. For details go to flexi
To receive an acknowledgment of your online payment, you should have a valid email address. At the point when you enter your name, Visa, and other data, you have the option of entering your email address. Would it be a good idea for you to decide to enter your email address, confirmation of your payment will be emailed to you.
After you submit your payment, you will land on the payment confirmation screen.It contains your payment confirmation message. You will likewise get a confirmation email after your transaction is submitted.
We do accept all major credit cards from Visa, Mastercard, American Express, and Discover.
Yes, this is our official email address which we use if a recipient is not able to receive emails from our @koenig-solutions.com email address.
Yes, we do.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
Yes, we do offer corporate training More details
Yes, we do.
The Fee includes:
  • Official Course-Book
  • Testing Via Qubits
  • Exam
Yes, Koenig Solutions is a EC-Council Learning Partner
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1 on 1 Public you can select your own schedule, other students can be merged. Choose 1-on-1 if published schedule doesn't meet your requirement. If you want a private session, opt for 1-on-1 Private.
Duration of Ultra-Fast Track is 50% of the duration of the Standard Track. Yes(course content is same).

Prices & Payments

Yes of course.
Yes, We are

Travel and Visa

Yes we do after your registration for course.

Food and Beverages

Yes.

Others

All our trainers are fluent in English . Majority of our customers are from outside India and our trainers speak in a neutral accent which is easily understandable by students from all nationalities. Our money back guarantee also stands for accent of the trainer.
Medical services in India are at par with the world and are a fraction of costs in Europe and USA. A number of our students have scheduled cosmetic, dental and ocular procedures during their stay in India. We can provide advice about this, on request.
Yes, if you send 4 participants, we can offer an exclusive training for them which can be started from Any Date™ suitable for you.
Says our CEO-
“It is an interesting story and dates back half a century. My father started a manufacturing business in India in the 1960's for import substitute electromechanical components such as microswitches. German and Japanese goods were held in high esteem so he named his company Essen Deinki (Essen is a well known industrial town in Germany and Deinki is Japanese for electric company). His products were very good quality and the fact that they sounded German and Japanese also helped. He did quite well. In 1970s he branched out into electronic products and again looked for a German name. This time he chose Koenig, and Koenig Electronics was born. In 1990s after graduating from college I was looking for a name for my company and Koenig Solutions sounded just right. Initially we had marketed under the brand of Digital Equipment Corporation but DEC went out of business and we switched to the Koenig name. Koenig is difficult to pronounce and marketeers said it is not a good choice for a B2C brand. But it has proven lucky for us.” – Says Rohit Aggarwal (Founder and CEO - Koenig Solutions)