Certified Digital Marketer (C|DM) Course Overview

Certified Digital Marketer (C|DM) Course Overview

The Certified Digital Marketer (C|DM) course is a comprehensive program designed to equip learners with a deep understanding of digital marketing strategies and tools. The course begins with MODULE 01: INTRODUCTION TO DIGITAL MARKETING, setting the stage by explaining the shift from traditional marketing to the digital realm and introducing the concept of growth hacking. As participants delve into MODULE 02: MARKETING STRATEGY 2.0, they learn about strategic planning and the modern approach to identifying profitable customers and differentiation strategies. MODULE 03: CONTENT MARKETING AND LEAD MANAGEMENT focuses on the importance of content marketing and its logistics, while MODULE 04: WEB DEVELOPMENT AND DESIGN emphasizes the significance of a well-designed website. In MODULE 05: WEB ANALYTICS, learners explore the power of data in optimizing online presence. MODULE 06: SEARCH ENGINE MARKETING and MODULE 07: SOCIAL MEDIA MARKETING delve into increasing visibility and engagement online. MODULE 08: E-MAIL MARKETING covers the principles and strategies for effective email campaigns, and MODULE 09: VIDEO MARKETING unlocks the potential of video content, particularly on platforms like YouTube. Finally, MODULE 10: MOBILE & AFFILIATE MARKETING addresses the growing importance of mobile platforms and the mechanics of affiliate marketing programs. The course is designed to help learners harness digital channels for marketing success, ensuring they are well-versed in the latest digital marketing strategies and tools.

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  • Live Online Training (Duration : 40 Hours)
  • Per Participant
  • Including Official Coursebook
  • Include Exam
  • Guaranteed-to-Run (GTR)
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Classroom Training price is on request

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  • Live Online Training (Duration : 40 Hours)
  • Per Participant
  • Including Official Coursebook
  • Include Exam

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

To ensure a productive learning experience in the Certified Digital Marketer (C|DM) course, participants should ideally possess the following prerequisites:

  • Basic understanding of marketing principles: Familiarity with fundamental marketing concepts will help in grasping digital marketing strategies more effectively.
  • Comfort with using the internet and online tools: Since digital marketing involves various online platforms, a comfort level with navigating the web and using software tools will be beneficial.
  • Basic computer literacy: Ability to operate a computer and familiarity with common software applications like word processors, spreadsheets, and presentation tools.
  • Fluent in written and spoken English: Proficiency in English is important as the course material and instruction will typically be delivered in this language.
  • Eagerness to learn and adapt: A willingness to keep up with the fast-paced and constantly evolving field of digital marketing is essential.

Please note that while having a background in marketing or business can be advantageous, it is not a strict requirement. The course is designed to cater to both beginners and those with some experience looking to formalize and expand their digital marketing knowledge.

Target Audience for Certified Digital Marketer (C|DM)

The Certified Digital Marketer (C|DM) course offers comprehensive training in digital marketing strategies, tools, and analytics for aspiring and established marketers.

  • Marketing Professionals seeking to enhance their digital skills
  • Business Owners / Entrepreneurs looking to grow their online presence
  • Digital Marketing Specialists aiming for certification and career growth
  • Marketing Managers needing to understand digital strategies
  • Sales Professionals interested in leveraging digital tools
  • Content Creators and Strategists optimizing for digital platforms
  • Social Media Managers enhancing engagement and ad skills
  • SEO Specialists seeking to update their tactics and knowledge
  • Web Developers and Designers looking to understand marketing implications
  • Brand Managers incorporating digital marketing into their strategies
  • Product Managers integrating digital marketing for product promotion
  • Email Marketing Managers aiming to improve campaign effectiveness
  • Video Producers and Marketers focusing on online video strategies
  • Mobile Marketers targeting mobile-first strategies
  • Affiliate Marketers looking to expand their marketing techniques
  • Graduates and Job Seekers entering the digital marketing field
  • Career Changers exploring opportunities in digital marketing

Learning Objectives - What you will Learn in this Certified Digital Marketer (C|DM)?

Introduction to the Course's Learning Outcomes:

The Certified Digital Marketer (C|DM) course equips participants with comprehensive digital marketing skills, from strategic planning to analytics and video marketing, to excel in the digital landscape.

Learning Objectives and Outcomes:

  • Understand the evolution of marketing from traditional to digital practices and the limitations of the former.
  • Learn strategic planning and implementation of Marketing Strategy 2.0 for enhanced business outcomes.
  • Develop and execute a content marketing strategy, including performance measurement and efficient content logistics.
  • Acquire skills in web development and design principles, including DIY and professional approaches to building effective websites.
  • Gain proficiency in using web analytics tools like Google Analytics to measure and optimize online marketing efforts.
  • Master Search Engine Marketing (SEM) techniques, including SEO and paid search advertising with platforms like Google Ads.
  • Implement effective social media marketing strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
  • Design and manage email marketing campaigns with tools like Mailchimp, including list building, segmentation, and A/B testing.
  • Create and optimize video marketing content on platforms like YouTube, understanding SEO, monetization, and analytics.
  • Explore mobile marketing strategies, including local SEO and SMS, as well as the fundamentals of setting up and managing affiliate marketing programs.