Certified Digital Marketer (CDM) Certification & Training Course

Certified Digital Marketer Course Overview

Certified Digital Marketer  is a pertinent and updated certification that helps candidates to grow their Internet marketing skills and implement those creative ideas into their actual business plan. The various topics covered in the CDM program help both aspiring marketing professionals as well as entrepreneurs and business people. The Certification in Digital Marketing (CDM) recognizes an individual’s accumulated skill in developing and executing an integrated digital marketing strategy in alignment with organizational goals. To rise to the role of the CDM, professionals need to demonstrate strong technical knowledge and experience. Understanding that digital marketing decisions have a direct impact on the organization’s growth, revenue, profitability and agility are imperative for a CDM.

This course prepares you for Exam 212-51. Test your current knowledge Qubits42

Certified Digital Marketer (CDM) Certification & Training Course (Duration : 40 Hours) Download Course Contents

Live Virtual Classroom
Group Training 2150
02 - 06 Aug 09:00 AM - 05:00 PM CST
(8 Hours/Day)

06 - 10 Sep 09:00 AM - 05:00 PM CST
(8 Hours/Day)

1-on-1 Training (GTR) 2450
4 Hours
8 Hours
Week Days
Week End

Start Time : At any time

12 AM
12 PM

GTR=Guaranteed to Run
Classroom Training (Available: London, Dubai, India, Sydney, Vancouver)
Duration : On Request
Fee : On Request
On Request
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Course Modules

MODULE 01: INTRODUCTION TO DIGITAL MARKETING
  • A JOURNEY INTO THE CDM PROGRAM
  • THE LIMITATIONS OF TRADITIONAL MARKETING AND THE RISE OF DIGITAL MARKETING
  • WHAT IS DIGITAL MARKETING?
  • GROWTH HACKING: INTRODUCTION
  • REVIEW/SUMMAY QUESTIONS
MODULE 02: MARKETING STRATEFY 2.0
  • WHAT IS STRATEGIC PLANNING?
  • STRATEGIC PLANNING: BENEFITS
  • WHAT THE TRADITIONAL APPROACH TP MARKETING STARTEGY DOESN’T WORK
  • BENEFITS OF APPLYING MARKETING STRATEGY 2.0
  • MARKETING STRATEGY 2.0 (THE PROCESS)
  • FIND YOUR MOST PROFITABLE CUSTOMER
  • SET UP YOUR DIFFERENTIATION STRATEGY
  • SET YOU MARKETING OBJECTIVES
  • REVIEW QUESTIONS
MODULE 03: CONTENT MARKETING AND LEAD MANAGEMENT
  • THE BUSNIESS CASE FOR CONTENT MARKETING
  • PRELIMINARY STEPS BEFORE STARTING YOUR CONTENT MARKETING
  • THE CONTENT MARKETING PROCESS
  • MEASURING THE PERFORMANCE OF CONTENT MARKETING
  • THE LOGISTICS BEHIND EFFICIENT CONTENT MARKETING
  • WORDPRESS (LAB)
MODULE 04: WEB DEVELOPMENT AND DESIGN
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • 7 DESIGN PRINCIPLES TO INCORPORATE INTO YOUR WEBSITE
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
MODULE 05: WEB ANALYTICS
  • BENEFITS OF USING WEB ANALYTICS
  • HOW GOOGLE ANALYTICS WORKS
  • KEY TERM IN GOOGLE ANALYTICS
  • DEVELOPING YOUR MEASUREMENT STRATEGY
  • OVERVIEW OF GOOGLE ANALYTICS ACCOUNT STRUCTURE
  • GOOGLE ANALYTICS: ACCOUNT CREATION AND INSTALLATION
  • FILTERS o GOOGLE ANALYTICS INTERFACE FEATURES
  • AUDIENCE REPORTS
  • ACQUISITIONS REPORTS
  • BEHAVIOUR REPORTS
  • CONVERSION REPORTS
  • REVIEW/SUMMARY QUESTIONS
MODULE 06: SEARCH ENGINE MARKETING
  • INTRODUCTION
  • SEA AND SEO
  • SEO (SEARCH ENGINE OPTIMIZATION)
  • ONSITE SEO
  • OFFSITE SEO
  • MEASURING YOUR SEO EFFORTS
  • REVIEW/SUMMARY QUESTIONS
  • WOORANK (LAB)
  • SEARCH ENGINE ADVERTISING
  • HOW GOOGLE ADS WORKS
  • CREATING AN OPTIMAL CAMPAIGN STRUCTURE
  • GOOGLE AS RANKING SYSTEM
  • CREATING HIGH-CONVERTING SEARCH ADS
  • SETTING UP CONVERSION TRACKING
  • REVIEW/SUMMARY QUESTIONS
MODULE 07: SOCIAL MEDIA MARKETING
  • SOCIAL MEDIA MARKETING: INTRODUCTION
  • FACEBOOK MARKETING
  • CREATING AND MANAGING FACEBOOK PAGES
  • POSTING ON FACEBOOK
  • GETTING YOUR FIRST PAGE LIKES
  • ORGANIC REACH ON FACEBOOK
  • FACEBOOK PAGE INSIGHTS
  • FACEBOOK ADVERTISING
  • MANAGINE FACEBOOK ADS WITH ANALYTICS
  • INSTAGRAM MARKETING
  • TWITTER MARKETING
  • SETTING UP YOUR TWITTER ACCOUNT
  • POSTING ON TWITTER
  • BUILDING AND GROWING YOUR AUDIENCE ON TWITTER
  • TWITTER ADVERTISING
  • TWITTER ANALYTICS
  • LINKED IN MARKETING
  • BUILDING AN ATTRACTIVE LINKEDIN PROFILE
  • SETTING UP YOUR LINKEDIN PROFILE
  • BUILDING RELATIONSHIPS AND CONVERTING LEADS ON LINKEDIN
  • SETTING UP A COMPANY PAGE AND ADVERTISING ON LINKEDIN
  • SOCIAL MEDIA MANAGEMENT PLATFORMS
  • REVIEW/SUMMARY QUESTIONS
MODULE 08: E-MAIL MARKETING
  • EMAIL MARKETING
  • CORE PRINCIPLES
  • CREATING AND SETTING UP YOUR MAIL MARKETING WITH MAILCHIMP
  • ADDING CONTACTS/SUBSCRIBERS TO MAILCHIMP LISTS
  • BUILDING YOUR EMAIL LIST
  • CREATING SIGN-UP FORMS WITH MAILCHIMP TO COLLECT EMAIL USERS ON YOUR WEBSITE
  • SEGMENTATION
  • CREATING AN EMAIL CAMPAIGN WITH MAILCHIMP
  • A/B TESTING
  • EMAIL ANALYTICS
  • ANTI-SPAM REGULATIONS AND POLICIES
  • REVIEW/SUMMARY QUESTIONS
MODULE 09: VIDEO MARKETING
  • INTRODUCTION
  • YOUTUBE STRATEGY
  • SETTING UP YOUR YOUTUBE CHANNEL
  • YOUTUBE VIDEO PRODUCTIONS
  • UPLOADING AND OPTIMIZING VIDEO ON YOUTUBE
  • ADDING ANEND SCREEN TO YOUR VIDEO
  • GROWING YOUR YOUTUBE CHANNEL WITH SEO
  • YOUTUBE: MONETIZATION & ADVERTISING
  • ADDITIONAL FEATURES TO INCREASE VIEWS AND WATCH TIME
  • YOUTUBE ANALYTICS
  • REVIEW/SUMMARY QUESTIONS
MODULE 10: MOBILE & AFFILIATE MARKETING
  • MOBILE MARKETING
  • BUILDING A WEB PRESENCE WITH A MOBILE FOUNDATION
  • GETTING MOBILE TRAFFIC THROUGH LOCAL SEO
  • SMS & MMS MARKETING
  • MOBILE APPS
  • PROXIMITY MARKETING
  • AFFILIATE MARKETING
  • THE MAIN ELEMENTS OF AN AFFILIATE PROGRAM
  • THE FIVE PRINCIPLES OF AFFILIATE PROGRAM MANAGEMENT
  • REVIEW/SUMMARY QUESTIONS
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Course Prerequisites
  • Basic Knowledge of Operating system Windows OS/ MAC OS X.

Upon Completion of this Certified Digital Marketer Course, you will accomplish following:-

  • Understanding the value and importance of Internet Marketing.
  •  Guidance to develop an effective Ecommerce website.
  •  Identify various strategies to improve search engine rankings.
  •  Understanding various types of Advertising Campaigns.
  • Design and implement Internet and email marketing campaigns.
  • Understanding various aspects of Social Media Marketing.
  • Provide guidelines for successful mobile advertising.
  • Understand the web analytics.

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