Certified Digital Marketer (CDM) Certification & Training Course

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Certified Digital Marketer Course Overview

Certified Digital Marketer  is a pertinent and updated certification that helps candidates to grow their Internet marketing skills and implement those creative ideas into their actual business plan. The various topics covered in the CDM program help both aspiring marketing professionals as well as entrepreneurs and business people. The Certification in Digital Marketing (CDM) recognizes an individual’s accumulated skill in developing and executing an integrated digital marketing strategy in alignment with organizational goals. To rise to the role of the CDM, professionals need to demonstrate strong technical knowledge and experience. Understanding that digital marketing decisions have a direct impact on the organization’s growth, revenue, profitability and agility are imperative for a CDM.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

The 1-on-1 Advantage

Methodology

Flexible Dates

  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option

4-Hour Sessions

Destination Training
(Dubai/London/Sydney
New York/Goa)

Flexi
(Video Recording of Live Online)

You will learn:

MODULE 01: INTRODUCTION TO DIGITAL MARKETING
  • A JOURNEY INTO THE CDM PROGRAM
  • THE LIMITATIONS OF TRADITIONAL MARKETING AND THE RISE OF DIGITAL MARKETING
  • WHAT IS DIGITAL MARKETING?
  • GROWTH HACKING: INTRODUCTION
  • REVIEW/SUMMAY QUESTIONS
  • WHAT IS STRATEGIC PLANNING?
  • STRATEGIC PLANNING: BENEFITS
  • WHAT THE TRADITIONAL APPROACH TP MARKETING STARTEGY DOESN’T WORK
  • BENEFITS OF APPLYING MARKETING STRATEGY 2.0
  • MARKETING STRATEGY 2.0 (THE PROCESS)
  • FIND YOUR MOST PROFITABLE CUSTOMER
  • SET UP YOUR DIFFERENTIATION STRATEGY
  • SET YOU MARKETING OBJECTIVES
  • REVIEW QUESTIONS
  • THE BUSNIESS CASE FOR CONTENT MARKETING
  • PRELIMINARY STEPS BEFORE STARTING YOUR CONTENT MARKETING
  • THE CONTENT MARKETING PROCESS
  • MEASURING THE PERFORMANCE OF CONTENT MARKETING
  • THE LOGISTICS BEHIND EFFICIENT CONTENT MARKETING
  • WORDPRESS (LAB)
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • 7 DESIGN PRINCIPLES TO INCORPORATE INTO YOUR WEBSITE
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
  • BENEFITS OF USING WEB ANALYTICS
  • HOW GOOGLE ANALYTICS WORKS
  • KEY TERM IN GOOGLE ANALYTICS
  • DEVELOPING YOUR MEASUREMENT STRATEGY
  • OVERVIEW OF GOOGLE ANALYTICS ACCOUNT STRUCTURE
  • GOOGLE ANALYTICS: ACCOUNT CREATION AND INSTALLATION
  • FILTERS o GOOGLE ANALYTICS INTERFACE FEATURES
  • AUDIENCE REPORTS
  • ACQUISITIONS REPORTS
  • BEHAVIOUR REPORTS
  • CONVERSION REPORTS
  • REVIEW/SUMMARY QUESTIONS
  • INTRODUCTION
  • SEA AND SEO
  • SEO (SEARCH ENGINE OPTIMIZATION)
  • ONSITE SEO
  • OFFSITE SEO
  • MEASURING YOUR SEO EFFORTS
  • REVIEW/SUMMARY QUESTIONS
  • WOORANK (LAB)
  • SEARCH ENGINE ADVERTISING
  • HOW GOOGLE ADS WORKS
  • CREATING AN OPTIMAL CAMPAIGN STRUCTURE
  • GOOGLE AS RANKING SYSTEM
  • CREATING HIGH-CONVERTING SEARCH ADS
  • SETTING UP CONVERSION TRACKING
  • REVIEW/SUMMARY QUESTIONS
  • SOCIAL MEDIA MARKETING: INTRODUCTION
  • FACEBOOK MARKETING
  • CREATING AND MANAGING FACEBOOK PAGES
  • POSTING ON FACEBOOK
  • GETTING YOUR FIRST PAGE LIKES
  • ORGANIC REACH ON FACEBOOK
  • FACEBOOK PAGE INSIGHTS
  • FACEBOOK ADVERTISING
  • MANAGINE FACEBOOK ADS WITH ANALYTICS
  • INSTAGRAM MARKETING
  • TWITTER MARKETING
  • SETTING UP YOUR TWITTER ACCOUNT
  • POSTING ON TWITTER
  • BUILDING AND GROWING YOUR AUDIENCE ON TWITTER
  • TWITTER ADVERTISING
  • TWITTER ANALYTICS
  • LINKED IN MARKETING
  • BUILDING AN ATTRACTIVE LINKEDIN PROFILE
  • SETTING UP YOUR LINKEDIN PROFILE
  • BUILDING RELATIONSHIPS AND CONVERTING LEADS ON LINKEDIN
  • SETTING UP A COMPANY PAGE AND ADVERTISING ON LINKEDIN
  • SOCIAL MEDIA MANAGEMENT PLATFORMS
  • REVIEW/SUMMARY QUESTIONS
  • EMAIL MARKETING
  • CORE PRINCIPLES
  • CREATING AND SETTING UP YOUR MAIL MARKETING WITH MAILCHIMP
  • ADDING CONTACTS/SUBSCRIBERS TO MAILCHIMP LISTS
  • BUILDING YOUR EMAIL LIST
  • CREATING SIGN-UP FORMS WITH MAILCHIMP TO COLLECT EMAIL USERS ON YOUR WEBSITE
  • SEGMENTATION
  • CREATING AN EMAIL CAMPAIGN WITH MAILCHIMP
  • A/B TESTING
  • EMAIL ANALYTICS
  • ANTI-SPAM REGULATIONS AND POLICIES
  • REVIEW/SUMMARY QUESTIONS
  • INTRODUCTION
  • YOUTUBE STRATEGY
  • SETTING UP YOUR YOUTUBE CHANNEL
  • YOUTUBE VIDEO PRODUCTIONS
  • UPLOADING AND OPTIMIZING VIDEO ON YOUTUBE
  • ADDING ANEND SCREEN TO YOUR VIDEO
  • GROWING YOUR YOUTUBE CHANNEL WITH SEO
  • YOUTUBE: MONETIZATION & ADVERTISING
  • ADDITIONAL FEATURES TO INCREASE VIEWS AND WATCH TIME
  • YOUTUBE ANALYTICS
  • REVIEW/SUMMARY QUESTIONS
  • MOBILE MARKETING
  • BUILDING A WEB PRESENCE WITH A MOBILE FOUNDATION
  • GETTING MOBILE TRAFFIC THROUGH LOCAL SEO
  • SMS & MMS MARKETING
  • MOBILE APPS
  • PROXIMITY MARKETING
  • AFFILIATE MARKETING
  • THE MAIN ELEMENTS OF AN AFFILIATE PROGRAM
  • THE FIVE PRINCIPLES OF AFFILIATE PROGRAM MANAGEMENT
  • REVIEW/SUMMARY QUESTIONS
Live Online Training (Duration : 40 Hours) Fee On Request
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Course Prerequisites
  • Basic Knowledge of Operating system Windows OS/ MAC OS X.

Upon Completion of this Certified Digital Marketer Course, you will accomplish following:-

  • Understanding the value and importance of Internet Marketing.
  •  Guidance to develop an effective Ecommerce website.
  •  Identify various strategies to improve search engine rankings.
  •  Understanding various types of Advertising Campaigns.
  • Design and implement Internet and email marketing campaigns.
  • Understanding various aspects of Social Media Marketing.
  • Provide guidelines for successful mobile advertising.
  • Understand the web analytics.

Give an edge to your career with online digital marketing courses at Koenig solutions. Get training from industry experts. Enquire Today.

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Dubai, Goa, Delhi, Bangalore.
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The Fee includes:
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  • Remote Labs
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In 1-on-1 you can select your own schedule, other students can be merged but you select the schedule. Choose 1-on-1 if published schedule do not meet your requirement. If you also want a private session, opt for 1-on-1 Public.
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“It is an interesting story and dates back half a century. My father started a manufacturing business in India in the 1960's for import substitute electromechanical components such as microswitches. German and Japanese goods were held in high esteem so he named his company Essen Deinki (Essen is a well known industrial town in Germany and Deinki is Japanese for electric company). His products were very good quality and the fact that they sounded German and Japanese also helped. He did quite well. In 1970s he branched out into electronic products and again looked for a German name. This time he chose Koenig, and Koenig Electronics was born. In 1990s after graduating from college I was looking for a name for my company and Koenig Solutions sounded just right. Initially we had marketed under the brand of Digital Equipment Corporation but DEC went out of business and we switched to the Koenig name. Koenig is difficult to pronounce and marketeers said it is not a good choice for a B2C brand. But it has proven lucky for us.” – Says Rohit Aggarwal (Founder and CEO - Koenig Solutions)
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