Grow Your Brand with C|DM: The Certified Digital Marketer Course

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Certified Digital Marketer (C|DM) Course Overview


The Certified Digital Marketer (C|DM) course is designed to provide learners with an understanding of the skills, tools and techniques needed to become a successful digital marketer. This course covers topics such as search engine optimization, content marketing, email marketing, social media marketing, analytics and more.
Throughout the program, learners will develop the ability to develop effective marketing plans that successfully drive traffic to websites and convert users into customers. They will also have the opportunity to build websites and create ads for social media platforms such as Facebook, Twitter and Instagram.
The C|DM course is suitable for both beginners and experienced entrepreneurs, as well as individuals looking to break into the field of digital marketing. It is ideal for ambitious students, self-starters, corporate professionals and anyone looking to enhance their skills and knowledge in the field of digital marketing.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

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The 1-on-1 Advantage
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Flexible Dates

  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option
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4-Hour Sessions

Destination Training
(Dubai/London/Sydney
New York/Delhi/Goa
Singapore)

Flexi
(On Demand Videos)

You will learn:

MODULE 01: INTRODUCTION TO DIGITAL MARKETING
  • A JOURNEY INTO THE CDM PROGRAM
  • THE LIMITATIONS OF TRADITIONAL MARKETING AND THE RISE OF DIGITAL MARKETING
  • WHAT IS DIGITAL MARKETING?
  • GROWTH HACKING: INTRODUCTION
  • REVIEW/SUMMAY QUESTIONS
  • WHAT IS STRATEGIC PLANNING?
  • STRATEGIC PLANNING: BENEFITS
  • WHAT THE TRADITIONAL APPROACH TP MARKETING STARTEGY DOESN’T WORK
  • BENEFITS OF APPLYING MARKETING STRATEGY 2.0
  • MARKETING STRATEGY 2.0 (THE PROCESS)
  • FIND YOUR MOST PROFITABLE CUSTOMER
  • SET UP YOUR DIFFERENTIATION STRATEGY
  • SET YOU MARKETING OBJECTIVES
  • REVIEW QUESTIONS
  • THE BUSNIESS CASE FOR CONTENT MARKETING
  • PRELIMINARY STEPS BEFORE STARTING YOUR CONTENT MARKETING
  • THE CONTENT MARKETING PROCESS
  • MEASURING THE PERFORMANCE OF CONTENT MARKETING
  • THE LOGISTICS BEHIND EFFICIENT CONTENT MARKETING
  • WORDPRESS (LAB)
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
  • THE VALUE OF YOUR WEBSITE
  • HOW THE WEB WORKS
  • WEB DESIGN FOR DIGITAL MARKETERS
  • 7 DESIGN PRINCIPLES TO INCORPORATE INTO YOUR WEBSITE
  • HIRING OUSIDE HELP
  • DOING IT ON YOUR OWN
  • REVIEW/SUMMARY QUESTIONS
  • WIX (LAB)
  • BENEFITS OF USING WEB ANALYTICS
  • HOW GOOGLE ANALYTICS WORKS
  • KEY TERM IN GOOGLE ANALYTICS
  • DEVELOPING YOUR MEASUREMENT STRATEGY
  • OVERVIEW OF GOOGLE ANALYTICS ACCOUNT STRUCTURE
  • GOOGLE ANALYTICS: ACCOUNT CREATION AND INSTALLATION
  • FILTERS o GOOGLE ANALYTICS INTERFACE FEATURES
  • AUDIENCE REPORTS
  • ACQUISITIONS REPORTS
  • BEHAVIOUR REPORTS
  • CONVERSION REPORTS
  • REVIEW/SUMMARY QUESTIONS
  • INTRODUCTION
  • SEA AND SEO
  • SEO (SEARCH ENGINE OPTIMIZATION)
  • ONSITE SEO
  • OFFSITE SEO
  • MEASURING YOUR SEO EFFORTS
  • REVIEW/SUMMARY QUESTIONS
  • WOORANK (LAB)
  • SEARCH ENGINE ADVERTISING
  • HOW GOOGLE ADS WORKS
  • CREATING AN OPTIMAL CAMPAIGN STRUCTURE
  • GOOGLE AS RANKING SYSTEM
  • CREATING HIGH-CONVERTING SEARCH ADS
  • SETTING UP CONVERSION TRACKING
  • REVIEW/SUMMARY QUESTIONS
  • SOCIAL MEDIA MARKETING: INTRODUCTION
  • FACEBOOK MARKETING
  • CREATING AND MANAGING FACEBOOK PAGES
  • POSTING ON FACEBOOK
  • GETTING YOUR FIRST PAGE LIKES
  • ORGANIC REACH ON FACEBOOK
  • FACEBOOK PAGE INSIGHTS
  • FACEBOOK ADVERTISING
  • MANAGINE FACEBOOK ADS WITH ANALYTICS
  • INSTAGRAM MARKETING
  • TWITTER MARKETING
  • SETTING UP YOUR TWITTER ACCOUNT
  • POSTING ON TWITTER
  • BUILDING AND GROWING YOUR AUDIENCE ON TWITTER
  • TWITTER ADVERTISING
  • TWITTER ANALYTICS
  • LINKED IN MARKETING
  • BUILDING AN ATTRACTIVE LINKEDIN PROFILE
  • SETTING UP YOUR LINKEDIN PROFILE
  • BUILDING RELATIONSHIPS AND CONVERTING LEADS ON LINKEDIN
  • SETTING UP A COMPANY PAGE AND ADVERTISING ON LINKEDIN
  • SOCIAL MEDIA MANAGEMENT PLATFORMS
  • REVIEW/SUMMARY QUESTIONS
  • EMAIL MARKETING
  • CORE PRINCIPLES
  • CREATING AND SETTING UP YOUR MAIL MARKETING WITH MAILCHIMP
  • ADDING CONTACTS/SUBSCRIBERS TO MAILCHIMP LISTS
  • BUILDING YOUR EMAIL LIST
  • CREATING SIGN-UP FORMS WITH MAILCHIMP TO COLLECT EMAIL USERS ON YOUR WEBSITE
  • SEGMENTATION
  • CREATING AN EMAIL CAMPAIGN WITH MAILCHIMP
  • A/B TESTING
  • EMAIL ANALYTICS
  • ANTI-SPAM REGULATIONS AND POLICIES
  • REVIEW/SUMMARY QUESTIONS
  • INTRODUCTION
  • YOUTUBE STRATEGY
  • SETTING UP YOUR YOUTUBE CHANNEL
  • YOUTUBE VIDEO PRODUCTIONS
  • UPLOADING AND OPTIMIZING VIDEO ON YOUTUBE
  • ADDING ANEND SCREEN TO YOUR VIDEO
  • GROWING YOUR YOUTUBE CHANNEL WITH SEO
  • YOUTUBE: MONETIZATION & ADVERTISING
  • ADDITIONAL FEATURES TO INCREASE VIEWS AND WATCH TIME
  • YOUTUBE ANALYTICS
  • REVIEW/SUMMARY QUESTIONS
  • MOBILE MARKETING
  • BUILDING A WEB PRESENCE WITH A MOBILE FOUNDATION
  • GETTING MOBILE TRAFFIC THROUGH LOCAL SEO
  • SMS & MMS MARKETING
  • MOBILE APPS
  • PROXIMITY MARKETING
  • AFFILIATE MARKETING
  • THE MAIN ELEMENTS OF AN AFFILIATE PROGRAM
  • THE FIVE PRINCIPLES OF AFFILIATE PROGRAM MANAGEMENT
  • REVIEW/SUMMARY QUESTIONS
Live Online Training (Duration : 40 Hours) 1700 + If you accept merging of other students. Per Participant
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Course Prerequisites

The Certified Digital Marketer (C|DM) training is available to all professionals interested in digital marketing. No prior experience or education is necessary but basic knowledge of the internet and computer operations is recommended. Sessions may include: concepts in web design and web development, digital analytics and optimization tools, search engine marketing and optimization, email marketing and more.

Target Audience


The Certified Digital Marketer (C|DM) program is ideally suited for those individuals looking to sharpen their digital marketing skills for either personal or professional development
C|DM provides an ideal platform for marketing professionals, including those engaged in digital media, communications, product management, strategy, and business development
The courses & certifications can also appeal to those individuals looking to learn more in the area of digital marketing, such as entrepreneurs, start-ups and small business people, freelancers, students, and anyone with an interest in marketing and technology
The program is suited to a broad range of skill levels, from beginner to advanced
It can also be used as a refresher course to those with some existing digital marketing knowledge
The coursework is presented via online lectures, PDFs & PowerPoints, online self-tests, and practical projects to allow for hands-on learning
By becoming C|DM certified, individuals can bolster their credentials and marketability by verifying and validating their digital marketing skills, as well as demonstrate their commitment to the field of digital marketing

Learning Objectives of Certified Digital Marketer (C|DM)


1. Learn how to create and enhance a digital marketing plan with effective strategies, tactics, and execution.
2. Understand digital channels and the use of analytics to effectively measure the performance of campaigns.
3. Develop and execute targeted digital campaigns to engage and convert prospects into customers.
4. Use digital strategies including search engine optimization (SEO), content marketing, email marketing, and social media marketing.
5. Receive an in-depth education on digital marketing best practices and ethical standards.
6. Develop an understanding of legal and regulatory barriers that are applicable in the digital environment.
7. Learn how to use paid advertising such as Google Adwords, display advertising, and retargeting.
8. Understand mobile marketing, how to measure its effectiveness, and tips for optimization.
9. Keep up with the ever-evolving digital marketing landscape and stay up to date on industry trends and changes.

Student Feedback  (Check Koenig Feedback on Trustpilot)

Q1 Say something about the Trainer? Q2 How is Koenig different from other training Companies? Q3 Will you come back to Koenig for training ?
Student Name Feedback
Abu
United States
A1. Yes, she was very clear & a strong mastery of both English & Azure platforms hence following was easy. She was also patient and was answering every question asked, she also shared material & tips on how to pass the exam, Well done, and keep it up.
Nick Barker
United States
A1. Calm and understanding, she not only kept the course running well but also took time to help those with lots of questions. Very well done.
Robin Johnson
United States
A2. Individual attention during training, excellent customer service and coordination. Neha has been ever so helpful and is definitely an asset to Koenig.
Shivani Prasad
United States
A1. The trainer was great and his teaching methods were incredible. He used different teaching methods to ensure I was learning well. A fun trainer with lots of patience and understanding.
Adam
United States
A1. The trainer was very knowledgeable and well prepared about the presentation/training subject, with a positive attitude towards students and making every effort in answering questions during the training session. Top-notch service!
Suresh
United States
A1. Exceptional... recommend to everyone!
Shyam Vaddakapett
United States
A1. My trainer, Mohit Kakkar was excellent as he focused on hands-on assignments to supplement the concepts of AZ 900. The training coordinator Jasmeet as well as the ops manager Sheshadri are also very professional and customer-centric. I recommend Koenig for training courses, and I will take some more courses with them soon.
Gilles Chirlias
United States
A1. Chavi was a great teacher, I have learned a lot from her. I would like to have her for the next training, which would be the AZ 301 and AZ 500.
Abdulrahman Saad Alshahrani
United States
A1. Excellent trainer. I will take another course with him someday. He deserves a good appreciation from his Manager.
Anonymous
United States
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FAQ's

1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
Yes, course requiring practical include hands-on labs.
You can buy online from the page by clicking on "Buy Now". You can view alternate payment method on payment options page.
Yes, you can pay from the course page and flexi page.
Yes, the site is secure by utilizing Secure Sockets Layer (SSL) Technology. SSL technology enables the encryption of sensitive information during online transactions. We use the highest assurance SSL/TLS certificate, which ensures that no unauthorized person can get to your sensitive payment data over the web.
You can request a refund if you do not wish to enroll in the course.
Yes you can.
You can pay through debit/credit card or bank wire transfer.
Yes you can request your customer experience manager for the same.
Yes, if we have an office in your city.
Yes, we also offer weekend classes.
To receive an acknowledgment of your online payment, you should have a valid email address. At the point when you enter your name, Visa, and other data, you have the option of entering your email address. Would it be a good idea for you to decide to enter your email address, confirmation of your payment will be emailed to you.
After you submit your payment, you will land on the payment confirmation screen.It contains your payment confirmation message. You will likewise get a confirmation email after your transaction is submitted.
We use the best standards in Internet security. Any data retained is not shared with third parties.
We do accept all major credit cards from Visa, Mastercard, American Express, and Discover.
Credit card transactions normally take 48 hours to settle. Approval is given right away; however,it takes 48 hours for the money to be moved.
Yes, we do accept partial payments, you may use one payment method for part of the transaction and another payment method for other parts of the transaction.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
Yes, this is our official email address which we use if a recipient is not able to receive emails from our @koenig-solutions.com email address.
Buy-Now. Pay-Later option is available using credit card in USA and India only.
You will receive the digital certificate post training completion via learning enhancement tool after registration.
Yes, we do offer corporate training More details
Yes, we do.
Yes, we do. For details go to flexi
Yes, fee excludes local taxes.
Yes, we do.
The Fee includes:
  • Official courseware
  • Testing Via Qubits
Yes, Koenig Solutions is a EC-Council Learning Partner
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1-on-1 you can select your own schedule, other students can be merged but you select the schedule. Choose 1-on-1 if published schedule do not meet your requirement. If you also want a private session, opt for 1-on-1 Public.
Yes.
No, it is not included.

Prices & Payments

Yes of course.
Yes, We are

Travel and Visa

Yes we do after your registration for course.

Food and Beverages

Yes.

Others

Says our CEO-
“It is an interesting story and dates back half a century. My father started a manufacturing business in India in the 1960's for import substitute electromechanical components such as microswitches. German and Japanese goods were held in high esteem so he named his company Essen Deinki (Essen is a well known industrial town in Germany and Deinki is Japanese for electric company). His products were very good quality and the fact that they sounded German and Japanese also helped. He did quite well. In 1970s he branched out into electronic products and again looked for a German name. This time he chose Koenig, and Koenig Electronics was born. In 1990s after graduating from college I was looking for a name for my company and Koenig Solutions sounded just right. Initially we had marketed under the brand of Digital Equipment Corporation but DEC went out of business and we switched to the Koenig name. Koenig is difficult to pronounce and marketeers said it is not a good choice for a B2C brand. But it has proven lucky for us.” – Says Rohit Aggarwal (Founder and CEO - Koenig Solutions)
All our trainers are fluent in English . Majority of our customers are from outside India and our trainers speak in a neutral accent which is easily understandable by students from all nationalities. Our money back guarantee also stands for accent of the trainer.
Medical services in India are at par with the world and are a fraction of costs in Europe and USA. A number of our students have scheduled cosmetic, dental and ocular procedures during their stay in India. We can provide advice about this, on request.
Yes, if you send 4 participants, we can offer an exclusive training for them which can be started from Any Date™ suitable for you.