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BCS Practitioner Certificate in Digital Product Management Course Overview

BCS Practitioner Certificate in Digital Product Management Course Overview

The BCS Practitioner Certificate in Digital Product Management course is designed to equip learners with a comprehensive understanding of managing digital products from conception to delivery. This certification focuses on imparting practical skills that are crucial for product managers in today's digital landscape.

Module 1 lays the foundation with a focus on Effective Stakeholder Management and Communication Techniques, ensuring that learners can effectively identify and interact with stakeholders, using tools such as the Stakeholder wheel and the Power/interest grid to develop tailored strategies for gaining buy-in and addressing concerns.

Module 2 delves into Analysing the Internal and External Environment and Undertaking Market Analysis, teaching learners to align business strategies with market conditions, apply legal requirements, and utilize analytical tools like Porter’s value chain for in-depth market insights.

By the time learners reach Module 3, they explore the Product Delivery Lifecycle, learning to create Roadmaps, apply Personas, manage risks, and analyze Product metrics for ongoing improvement.

Module 4 hones in on Product Development Techniques, where learners are taught prioritization, business case development, and the creation of Minimum viable products, aligning with the principles of sustainable product development.

Finally, Module 5 covers the Methods and Techniques of Marketing, exploring User acquisition models, digital marketing strategies, and the effectiveness of various advertising methods.

This course is ideal for professionals aiming to excel in digital product management, providing them with a toolkit to make data-driven decisions, manage product lifecycles, and market products effectively in a competitive digital ecosystem.

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Target Audience for BCS Practitioner Certificate in Digital Product Management

The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively.


Target audience for the course includes:


  • Current Product Managers seeking to enhance their skills
  • Aspiring Product Managers aiming to enter the field
  • Project Managers looking to transition to product management
  • Business Analysts interested in product strategy and development
  • UX/UI Designers involved in product lifecycle and decision-making
  • Marketing Professionals responsible for promoting digital products
  • IT Professionals wanting to understand product management principles
  • Entrepreneurs and Startup Founders managing digital products or services
  • Digital Strategists planning and overseeing Product Development
  • Software Developers and Engineers aspiring for managerial roles
  • Quality Assurance Specialists aiming to understand product delivery better
  • Business Development Managers involved in product lifecycle management
  • Product Owners looking to deepen their stakeholder management skills
  • Scrum Masters seeking to enhance their understanding of product management


Learning Objectives - What you will Learn in this BCS Practitioner Certificate in Digital Product Management?

Introduction to Learning Outcomes

This course equips participants with comprehensive skills in digital product management, from stakeholder engagement and market analysis to product lifecycle and marketing techniques.

Learning Objectives and Outcomes

  • Understand the role and responsibilities of a Product Manager in various business contexts.
  • Master stakeholder identification and management using tools like the stakeholder wheel and power/interest grid.
  • Develop strategies for effective communication and securing stakeholder buy-in for product initiatives.
  • Analyze the internal and external business environment using frameworks such as Porter’s value chain.
  • Align Product Development with business strategy and IT capabilities while adhering to legal and organizational requirements.
  • Conduct thorough market analysis, customer research, and apply data analysis to inform decision-making.
  • Create a product roadmap and define a clear vision to guide the development and delivery of digital products.
  • Implement risk management and quality assurance practices throughout the product delivery lifecycle.
  • Utilize Product Development techniques, including prioritization, business cases, and MVP concepts, to drive efficient product creation.
  • Apply various digital marketing strategies to effectively promote and market products, ensuring sustainable user acquisition and product growth.

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