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We're here to help you find itThe BCS Practitioner Certificate in Digital Product Management course is designed to equip learners with a comprehensive understanding of managing digital products from conception to delivery. This certification focuses on imparting practical skills that are crucial for product managers in today's digital landscape.
Module 1 lays the foundation with a focus on Effective Stakeholder Management and Communication Techniques, ensuring that learners can effectively identify and interact with stakeholders, using tools such as the stakeholder wheel and the power/interest grid to develop tailored strategies for gaining buy-in and addressing concerns.
Module 2 delves into Analysing the Internal and External Environment and Undertaking Market Analysis, teaching learners to align business strategies with market conditions, apply legal requirements, and utilize analytical tools like Porter’s value chain for in-depth market insights.
By the time learners reach Module 3, they explore the Product Delivery Lifecycle, learning to create roadmaps, apply personas, manage risks, and analyze product metrics for ongoing improvement.
Module 4 hones in on Product Development Techniques, where learners are taught prioritization, business case development, and the creation of minimum viable products, aligning with the principles of sustainable product development.
Finally, Module 5 covers the Methods and Techniques of Marketing, exploring user acquisition models, digital marketing strategies, and the effectiveness of various advertising methods.
This course is ideal for professionals aiming to excel in digital product management, providing them with a toolkit to make data-driven decisions, manage product lifecycles, and market products effectively in a competitive digital ecosystem.
This is a Rare Course and it can be take up to 3 weeks to arrange the training.
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4-Hour Sessions
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♱ Excluding VAT/GST
Classroom Training price is on request
♱ Excluding VAT/GST
Classroom Training price is on request
To successfully undertake training in the BCS Practitioner Certificate in Digital Product Management course, participants should ideally have the following prerequisites:
These prerequisites are intended to ensure that participants can fully engage with the course content and apply the learning to practical scenarios. However, individuals with a strong desire to learn and a commitment to professional development are encouraged to join, even if they do not meet all the above criteria. The course is designed to build upon existing knowledge while providing a comprehensive understanding of digital product management.
The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively.
Target audience for the course includes:
This course equips participants with comprehensive skills in digital product management, from stakeholder engagement and market analysis to product lifecycle and marketing techniques.
