BCS Practitioner Certificate in Digital Product Management Course Overview

The BCS Practitioner Certificate in Digital Product Management course is designed to equip learners with a comprehensive understanding of managing digital products from conception to delivery. This certification focuses on imparting practical skills that are crucial for product managers in today's digital landscape.

Module 1 lays the foundation with a focus on Effective Stakeholder Management and Communication Techniques, ensuring that learners can effectively identify and interact with stakeholders, using tools such as the Stakeholder wheel and the Power/interest grid to develop tailored strategies for gaining buy-in and addressing concerns.

Module 2 delves into Analysing the Internal and External Environment and Undertaking Market Analysis, teaching learners to align business strategies with market conditions, apply legal requirements, and utilize analytical tools like Porter’s value chain for in-depth market insights.

By the time learners reach Module 3, they explore the Product Delivery Lifecycle, learning to create Roadmaps, apply Personas, manage risks, and analyze Product metrics for ongoing improvement.

Module 4 hones in on Product Development Techniques, where learners are taught prioritization, business case development, and the creation of Minimum viable products, aligning with the principles of sustainable product development.

Finally, Module 5 covers the Methods and Techniques of Marketing, exploring User acquisition models, digital marketing strategies, and the effectiveness of various advertising methods.

This course is ideal for professionals aiming to excel in digital product management, providing them with a toolkit to make data-driven decisions, manage product lifecycles, and market products effectively in a competitive digital ecosystem.