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We're here to help you find itThe BCS Practitioner Certificate in Digital Product Management course is designed to equip learners with a comprehensive understanding of managing digital products from conception to delivery. This certification focuses on imparting practical skills that are crucial for product managers in today's digital landscape.
Module 1 lays the foundation with a focus on Effective Stakeholder Management and Communication Techniques, ensuring that learners can effectively identify and interact with stakeholders, using tools such as the Stakeholder wheel and the Power/interest grid to develop tailored strategies for gaining buy-in and addressing concerns.
Module 2 delves into Analysing the Internal and External Environment and Undertaking Market Analysis, teaching learners to align business strategies with market conditions, apply legal requirements, and utilize analytical tools like Porter’s value chain for in-depth market insights.
By the time learners reach Module 3, they explore the Product Delivery Lifecycle, learning to create Roadmaps, apply Personas, manage risks, and analyze Product metrics for ongoing improvement.
Module 4 hones in on Product Development Techniques, where learners are taught prioritization, business case development, and the creation of Minimum viable products, aligning with the principles of sustainable product development.
Finally, Module 5 covers the Methods and Techniques of Marketing, exploring User acquisition models, digital marketing strategies, and the effectiveness of various advertising methods.
This course is ideal for professionals aiming to excel in digital product management, providing them with a toolkit to make data-driven decisions, manage product lifecycles, and market products effectively in a competitive digital ecosystem.
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♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
To successfully undertake training in the BCS Practitioner Certificate in Digital Product Management course, participants should ideally have the following prerequisites:
These prerequisites are intended to ensure that participants can fully engage with the course content and apply the learning to practical scenarios. However, individuals with a strong desire to learn and a commitment to professional development are encouraged to join, even if they do not meet all the above criteria. The course is designed to build upon existing knowledge while providing a comprehensive understanding of digital product management.
The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively.
Target audience for the course includes:
This course equips participants with comprehensive skills in digital product management, from stakeholder engagement and market analysis to product lifecycle and marketing techniques.
The stakeholder wheel is a framework used in Digital Product Management to visually identify and categorize the key groups or individuals that have an interest or influence on a project. This wheel helps manage relationships and prioritize stakeholder needs ensuring efficient communication and project alignment. The wheel includes segments such as customers, partners, internal teams, and suppliers, each crucial for successful product outcomes. Understanding and implementing the stakeholder wheel can enhance your approach to Digital Product Management, which can be further developed through Online Product Management Training or Product Management Certification courses.
Roadmaps in the context of technology and product development are strategic plans that outline the vision, direction, and progress of a product over time. They provide a long-term view of product goals and initiatives and detail the steps necessary to achieve these objectives. Roadmaps help align stakeholders and guide teams by prioritizing tasks and clarifying the timing of feature releases, ensuring systematic progress in digital product management, including areas covered in courses like the BCS Digital Product Management or certifications offered via online product management training.
The Power/Interest grid, also known as the Stakeholder Analysis matrix, is a tool used in project management and business strategy to categorize stakeholders based on their level of authority (power) and their level of interest or concern regarding project outcomes. It helps in identifying which stakeholders to focus on and manage closely, keep satisfied, keep informed, or monitor minimally. This effective prioritization aids in efficient resource allocation and enhances communication strategies, ensuring that key stakeholders are engaged appropriately throughout the project or business initiative lifecycle.
Porter's value chain is a concept that divides a company's activities into primary and supportive functions. This model helps identify which parts of operation create value and where efficiencies can be optimized for competitive advantage. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service. Support activities cover areas like procurement, technology development, human resource management, and infrastructure. Understanding and enhancing these activities allow firms to create superior products, deliver them more effectively, and ultimately raise profitability.
The Product Delivery Lifecycle outlines the stages involved in bringing a digital product from conception to market and beyond. It typically starts with ideation, where initial concepts are created, followed by planning and design, where the product's features and functionalities are outlined. Development comes next, translating designs into a working product. After development, the product undergoes testing to ensure reliability and effectiveness. The final stages include launch, where the product is released to users, and ongoing management and iterations, which involve refining the product based on user feedback and changing market conditions. This lifecycle is critical in Digital Product Management.
Personas in digital product management are fictional characters created based on research to represent the different user types that might use a service, product, or website. A critical tool in BCS Digital Product Management, these personas help to understand users’ needs, experiences, behaviors, and goals. Training in developing effective personas can be part of a comprehensive Digital Product Management Course or Online Product Management Training. By implementing personas, professionals can better guide product features, marketing strategies, and user experience decisions, making these insights essential for obtaining a Product Management Certification.
Product metrics are quantifiable data points used to track the performance and success of a digital product. These metrics help professionals in Digital Product Management prioritize decisions, enhance user engagement, and drive product improvements. By analyzing key indicators such as user retention rates, engagement levels, and conversion rates, managers can refine their strategies for better outcomes. Moreover, product metrics inform various stages of the product lifecycle, vital knowledge that can be expanded through Online Product Management Training or a Product Management Certification from programs like BCS Digital Product Management. These metrics provide essential insights for achieving business goals and ensuring the product meets market needs.
A Minimum Viable Product (MVP) is a version of a new product containing only the essential features that address the core problem it intends to solve. This approach helps teams release products quickly to the market to collect user feedback and validate concepts early in development. The data gathered can guide future, more developed iterations of the product, aiding in risk reduction and ensuring resources are invested wisely. MVPs are a foundational concept in Digital Product Management, supporting practices taught in courses related to BCS Digital Product Management and Product Management Certification.
User acquisition models are strategies and methodologies used by businesses to attract and convert new users to their digital products or services. These models involve a variety of marketing techniques, including online advertising, social media campaigns, and email marketing, aimed at reaching target audiences effectively. Key performance metrics, such as cost per acquisition (CPA) and user engagement rates, are meticulously analyzed to refine these strategies, ensuring maximum ROI and sustained growth in user base. Effective user acquisition is crucial for the success of any app, website, or digital platform.
The BCS Practitioner Certificate in Digital Product Management course equips current and aspiring product managers with essential skills for managing digital products effectively.
Target audience for the course includes:
This course equips participants with comprehensive skills in digital product management, from stakeholder engagement and market analysis to product lifecycle and marketing techniques.
