Social Media Marketing and Optimisation (SMM) Course Overview

Prerequisites for Social Media Marketing and Optimisation (SMM) Course:

The Social Media Marketing and Optimisation (SMM) course is designed to be accessible to a wide range of learners. However, to ensure you get the most out of the training, we recommend having the following prerequisites:

• Basic understanding of social media platforms (Facebook, Instagram, WhatsApp, Pinterest, etc.).
• Familiarity with web browsing and general internet usage.
• Basic knowledge of marketing concepts and strategies.
• Proficiency in using a computer and basic software applications (e.g., Microsoft Office, Canva).
• An eagerness to learn and explore new digital marketing techniques.

Having this foundational knowledge will help you better understand the course content and apply the techniques learned to boost your social media presence and drive business success.

Target Audience for Social Media Marketing and Optimisation (SMM)

The Social Media Marketing and Optimisation (SMM) course, spanning 40 hours, equips professionals with the skills to effectively leverage social media for business growth, marketing campaigns, and audience engagement.

• Marketing Managers
• Social Media Strategists
• Content Creators
• Digital Marketing Specialists
• Small Business Owners
• E-commerce Entrepreneurs
• Freelance Marketers
• Brand Managers
• Public Relations Specialists
• Digital Marketing Consultants
• Advertising Professionals
• Communications Managers
• Startup Founders
• Influencers
• Community Managers
• Customer Engagement Specialists
• Marketing Analysts
• Creative Directors
• SEO Specialists
• Graphic Designers specializing in social media content
• Bloggers/Vloggers looking to expand their reach
• Customer Service Representatives utilizing social media tools
• Product Managers aiming to increase brand visibility

Learning Objectives - What you will Learn in this Social Media Marketing and Optimisation (SMM)?

Course Learning Objectives and Outcomes for Social Media Marketing and Optimization (SMM)

Introduction: This 40-hour Social Media Marketing and Optimization (SMM) course equips students with the skills to effectively use various social media platforms for business growth. By the end of the course, students will be proficient in creating, managing, and optimizing social media campaigns and analyzing performance metrics for enhanced business success.

Learning Objectives and Outcomes:

• Understanding Social Media Fundamentals:

  • Learn the history, impact, and advantages/disadvantages of social media.
  • Become familiar with major social media channels and their algorithms.

• Instagram Optimization and Campaign Creation:

  • Master strategies for increasing Instagram followers and content reach.
  • Learn the intricacies of Instagram Ads and the use of tools like Canva.

• Facebook Optimization and Campaign Creation:

  • Understand how to monetize Facebook pages and employ Facebook Analytics.
  • Gain skills in utilizing Meta Business Suite and Facebook Ad Manager.

• WhatsApp Marketing:

  • Learn to create and manage a WhatsApp Business account and integrate it with other social media platforms.
  • Understand the features of WhatsApp Business API and the use of bulk messaging.

• Pinterest Optimization:

  • Gain proficiency in creating and