Koenig Original Guaranteed-to-Run

SEM: Google Ads, Bidding & Remarketing Intermediate

The Search Engine Marketing (SEM) course by Koenig Original equips digital marketers, marketing executives, and entrepreneurs with practical skills to design, manage, and optimize high-performing SEM campaigns using Google Ads and Analytics. It solves the critical industry challenge of low campaign ROI, addressing a market where 68% of businesses prioritize paid search for customer acquisition. Participants gain hands-on experience in keyword strategy, bid management, and performance analysis.

This course prepares learners for the Google Ads certification, enhancing career prospects as certified SEM specialists or digital marketing managers. With Koenig’s Guaranteed-to-Run training and 30-day lab access, professionals build real-world expertise. Graduates achieve measurable improvements in ad performance and career advancement in high-demand roles.

40 Hours (5 Days)
Live Online / Classroom
0+ professionals trained

Training Formats & Pricing

1-on-1 USD 2,100
Dedicated instructor, your schedule Fastest
Public Batch USD 1,700
Group class, fixed schedule Most Popular
Self-Paced On Request
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Course Overview

The Search Engine Marketing (SEM) course by Koenig Original is a 40-hour comprehensive program designed for digital marketing professionals, SEO specialists, and online advertising managers seeking to master paid search strategies. This course prepares learners for the Google Ads certifications, including Google Ads Search, Display, and Video assessments administered through Skillshop. Ideal for roles such as PPC Analyst, Digital Marketing Manager, and SEM Specialist, the training equips participants with industry-recognized skills highly sought after by over 80% of digital marketing agencies and enterprises leveraging Google Ads for customer acquisition. With businesses increasingly investing in performance marketing—Google Ads managing over $140 billion in annual ad spend—the demand for certified SEM professionals continues to grow rapidly across e-commerce, SaaS, and digital service sectors.

Participants gain hands-on experience with core tools including Google Ads, Google Keyword Planner, Google Analytics, Google Tag Manager, and YouTube Ads within a live cloud-based lab environment accessible via any modern browser. The course includes structured labs where students configure end-to-end SEM campaigns: conducting keyword research, building ad groups, setting up conversion tracking, optimizing Quality Scores, and implementing remarketing audiences. A key project involves creating a full-funnel campaign for a real-world e-commerce scenario, from awareness-stage display ads to conversion-focused shopping and search campaigns, using actual budgeting and bidding strategies. These practical exercises are conducted in the Google Ads interface, mirroring real agency workflows and enabling immediate application of skills in professional settings.

This Search Engine Marketing (SEM) training by Koenig Original directly prepares candidates for Google Ads certification, a credential recognized globally and required for Google Partner agency status. Certified professionals report an average salary increase of 25%, with SEM specialists in the U.S. earning between $55,000 and $85,000 annually according to industry surveys. Koenig differentiates itself with Guaranteed-to-Run batches and flexible 1-on-1 training options, ensuring personalized attention and consistent scheduling regardless of enrollment numbers. Upon completion, graduates are positioned to lead high-impact digital advertising initiatives, drive measurable ROI for organizations, and advance into senior marketing technology roles in an evolving digital economy.

What You'll Learn

✓Execute comprehensive SEM campaigns using Koenig Original methodologies to maximize reach and conversion rates.
✓Architect targeted keyword research strategies to identify high-value search terms and improve Quality Score.
✓Audit search engine advertising campaigns to optimize Bidding Strategies and boost overall ROI.
✓Analyze Google Analytics data to track campaign performance and facilitate data-driven decision making.
✓Deploy advanced remarketing campaigns and Ad Extensions to re-engage visitors and increase conversion volume.
✓Optimize PPC campaigns on the Google Search Network to ensure continuous performance improvements and cost efficiency.

Prerequisites

Recommended knowledge before taking this course
  • Basic Understanding of Digital Marketing: Familiarity with general digital marketing concepts will be beneficial.
  • Proficiency with Computers and the Internet: Comfortable using web browsers, search engines, and general computer software.
  • Basic Analytical Skills: Ability to understand and interpret basic data trends.
  • Familiarity with Google Services: Basic knowledge of Google services such as Gmail and Google Drive is helpful but not mandatory.
  • Willingness to Learn and Experiment: An eagerness to learn new concepts and apply them practically during the course will enhance the learning experience.
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Certification Exam

Everything you need to know about the SEM: Google Ads, Bidding & Remarketing certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
If you do not pass, you can retake the assessment after 24 hours.
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SEM: Google Ads, Bidding & Remarketing

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Mastering Search Engine Marketing (SEM) Basics
Core SEM concepts by Koenig Original Comparing SEM, SEO, and PPC Search engine indexing mechanics Organic versus paid search results Google and Bing platform mastery CPC, CTR, and Ad Rank metrics Quality Score optimization techniques Professional Google Ads account setup
2
Day 2– Strategic Keyword Research and Planning
Strategic keyword research importance Google Keyword Planner utilization Short-tail versus long-tail keywords Broad, phrase, and exact matching Negative keyword implementation tactics Aligning keywords with user intent Advanced competitor keyword analysis Campaign and ad group architecture
3
Day 3– Building High-Converting SEM Campaigns
Effective search campaign creation Crafting high-conversion ad copy Responsive Search Ads (RSA) deployment Display and Shopping campaign execution YouTube video campaign management Performance Max campaign strategies Demographic and interest-based targeting Ad extensions for increased visibility
4
Day 4– Advanced Bidding and Budget Control
Manual versus automated bidding methods Enhanced CPC strategy implementation Target CPA and ROAS optimization Daily and monthly budget management Device and location bid adjustments Maximizing return on ad spend Google Ads Editor workflow efficiency Seamless Bing Ads campaign migration
5
Day 5– Performance Analytics and Optimization
Precision conversion tracking setup Google Analytics and Ads integration ROI and conversion rate analysis Landing page and ad A/B testing Search Query Report data insights Auction Insights for competitive intelligence Remarketing and audience list management Capstone live SEM campaign project

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of SEM: Google Ads, Bidding & Remarketing certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the SEM: Google Ads, Bidding & Remarketing certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • SEM Specialist
  • PPC Manager
  • Digital Marketing Analyst
  • Search Engine Marketing Strategist
  • Performance Marketing Lead
  • Paid Search Consultant

Companies Hiring

5,000+
Google Meta Accenture Interactive Deloitte Digital Wipro Digital TCS Interactive Infosys Publicis Groupe GroupM Cognizant

and 5,000+ organizations worldwide seeking SEM: Google Ads, Bidding & Remarketing certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    AZ-104 Certified ✓ Verified
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    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

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    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

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    David L.

    AI Engineer

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  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the SEM: Google Ads, Bidding & Remarketing training course

Is the certification exam included in the Search Engine Marketing (SEM) course by Koenig Original? What is the exam fee if separate?
The Search Engine Marketing (SEM) course by Koenig Original does not include a certification exam. There is no separate fee, as this 40-hour program focuses on practical SEM principles, keyword research, and Google Ads mastery rather than vendor-specific testing.
What delivery modes does Koenig offer for Search Engine Marketing (SEM) training including Guaranteed-to-Run scheduling?
Koenig Original delivers Search Engine Marketing (SEM) training through live online sessions and classroom formats. All scheduled batches utilize the Guaranteed-to-Run (GTR) policy, ensuring your training proceeds as planned regardless of the final participant count.
How long is lab access provided in the Search Engine Marketing (SEM) course and what environment is used?
The Search Engine Marketing (SEM) course by Koenig Original prioritizes live instructor-led sessions over static lab access. Students gain practical experience using live vendor tools like Google Ads throughout the 40-hour curriculum, eliminating the need for cloud sandboxes.
What is Koenig's rescheduling policy for the Search Engine Marketing (SEM) course and are there any fees?
Koenig Original offers flexible rescheduling for Search Engine Marketing (SEM) to the next GTR batch at no extra cost. Cancellations within 10 days of the $1,700 course incur a 50% fee, with a limit of one reschedule per enrollment.
What is the exam format and difficulty for any certification tied to Search Engine Marketing (SEM) by Koenig Original?
There is no certification exam for the Search Engine Marketing (SEM) course by Koenig Original. The 40-hour training focuses on hands-on campaign management rather than MCQs or case study assessments, meaning no passing scores or time limits apply.
How long is any certification from Search Engine Marketing (SEM) valid and what is the renewal process?
The Search Engine Marketing (SEM) course by Koenig Original does not award a certification, so renewal processes do not apply. Upon completion, you receive a training certificate that validates your expertise without any ongoing maintenance or renewal costs.
What post-training support does Koenig provide after Search Engine Marketing (SEM) course completion?
Koenig Original supports Search Engine Marketing (SEM) graduates with post-training mentor access and community resources. You will receive session recordings and direct support for follow-up queries, ensuring you retain the skills learned during the 40-hour training program.
What prerequisites or experience are needed for the Search Engine Marketing (SEM) course by Koenig Original?
The Search Engine Marketing (SEM) course by Koenig Original requires intermediate digital marketing knowledge. While prior Google Ads experience is not mandatory, a basic understanding of online advertising helps you maximize the value of the 40-hour intensive curriculum.
What salary or career impact can Search Engine Marketing (SEM) skills from Koenig training provide with real figures?
Search Engine Marketing (SEM) skills from Koenig Original prepare you for roles like SEM Specialist, with US salaries ranging from $65,000 to $95,000. Graduates often achieve 20-30% salary growth by leveraging improved campaign ROI and advanced optimization techniques.
How does Koenig's Search Engine Marketing (SEM) course compare with self-study options?
Koenig Original's Search Engine Marketing (SEM) course provides 40 hours of structured, live GTR training for $1,700. Unlike self-study, which lacks accountability, our expert-led approach provides immediate feedback to accelerate your practical Google Ads optimization skills and career growth.

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