MB-7006 – Create and Manage Segments in Dynamics 365 Customer Insights
MB-7006 – Create and Manage Segments in Dynamics 365 Customer Insights equips data analysts and marketing professionals with skills to build precise customer segments using unified profiles, driving targeted campaigns and personalization. Learners solve the critical pain point of fragmented customer data, which 83% of marketers cite as a barrier to personalization (Microsoft, 2024). The course covers segment creation, rule-based segmentation, insight generation, and lifecycle management within Dynamics 365 Customer Insights - Data.
This course prepares learners for the Microsoft Applied Skills credential in Customer Insights, enhancing credibility in data-driven marketing roles. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, ensuring hands-on mastery. Graduates gain the ability to improve campaign ROI through AI-powered segmentation and advance into senior analytics or customer experience positions.
Training Formats & Pricing
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Course Overview
The Microsoft course MB-7006 – Create and Manage Segments in Dynamics 365 Customer Insights is designed for data analysts, marketing professionals, and customer experience managers who aim to leverage unified customer data for targeted engagement. This training supports skills measured in the broader Dynamics 365 Customer Insights certification path, focusing specifically on segment creation and lifecycle management. Learners will gain expertise in building dynamic customer segments using behavioral, transactional, and demographic attributes within the Customer Insights - Data environment. With over 80% of Fortune 500 companies using Microsoft Dynamics 365 for customer engagement, mastering segmentation directly aligns with high-demand roles in digital transformation and CRM strategy.
Students engage with core Microsoft tools including Dynamics 365 Customer Insights - Data, Azure Dataverse, Power BI, and the Customer Insights - Journeys integration layer within a cloud-based lab environment accessible through the Azure Portal. The hands-on labs guide learners through real-world scenarios such as ingesting multi-source customer data, constructing complex segments using rule hierarchies, and configuring refresh schedules for static and dynamic segments. A key project involves creating a targeted marketing segment based on purchase behavior and customer lifetime value, then validating segment performance through AI-driven insights and exporting results to downstream applications. These practical exercises ensure proficiency in managing segment lifecycles, troubleshooting sync issues with Dataverse, and optimizing system performance by auditing inactive segments.
This course prepares learners for Microsoft’s Dynamics 365 Customer Insights certifications, which are recognized globally for enabling data-driven personalization at scale. Certified professionals report average salary increases of up to 25%, with roles like Customer Data Platform Specialist commanding median salaries over $110,000 in North America. Koenig Solutions enhances this learning path with Guaranteed-to-Run batches, official Microsoft courseware, and access to expert-led 1-on-1 coaching sessions that clarify advanced segmentation logic and exam readiness. Upon completion, participants are equipped to design intelligent customer segmentation strategies that fuel personalized marketing automation, improve campaign ROI, and advance careers in CRM analytics and customer experience management.
What You'll Learn
Prerequisites
- Familiarity with the Dynamics 365 Customer Insights data interface and navigation, essential for efficiently managing segments in Microsoft Customer Insights.
- Understanding of fundamental data modeling principles, including entities, attributes, and relationships, to build effective customer segments in Microsoft Customer Insights.
- Experience ingesting and transforming data using Power Query, enabling seamless data preparation for segmentation in Microsoft Customer Insights.
- Ability to create and manage unified customer profiles within Customer Insights data, crucial for accurate segmentation and targeted marketing.
- Knowledge of configuring matching rules and duplicate record settings, vital for maintaining data quality in Microsoft Customer Insights segmentation.
- Hands-on experience with segmentation logic and measure definitions in Customer Insights data, empowering you to craft precise customer segments in Microsoft Customer Insights.
Certification Exam
Everything you need to know about the MB-7006 certification exam
What's Included in Your Training
Every enrollment comes packed with resources to maximise your learning and exam success
Exam Preparation Materials
Practice Test Questions (200+)
Certificate of Completion
Post-Training Support (30 days)
Session Recording Access
Free Rescheduling (7+ days notice)
Career Outcomes
of MB-7006 certified professionals report career advancement within 6 months
Salary Impact
Average salary increase reported after obtaining the MB-7006 certification
*Source: Glassdoor / LinkedIn 2025
Job Roles
- Dynamics 365 Customer Insights Specialist
- Customer Data Analyst
- Marketing Insights Manager
- CRM Segmentation Consultant
- Business Intelligence Analyst
- Customer Experience Analyst
Companies Hiring
and 5,000+ organizations worldwide seeking MB-7006 certified professionals
Course Student Reviews
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★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified
-
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified
-
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
Frequently Asked Questions
Everything you need to know about the MB-7006 training course
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