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MB-220T00: Dynamics 365 Customer Insights - Journeys Intermediate

The MB-220T00: Dynamics 365 Customer Insights - Journeys course equips functional consultants and marketing professionals with skills to design, configure, and manage personalized customer journeys, solve fragmented engagement challenges, and drive conversion through automation. With 74% of enterprises adopting customer data platforms for marketing personalization (Microsoft, 2023), mastering this tool directly addresses high-demand skills in digital transformation.

This course prepares learners for the Microsoft Certified: Dynamics 365 Customer Insights - Journeys Functional Consultant Associate certification. Koenig Solutions offers official vendor-authorized courseware and 30-day lab access, enabling hands-on mastery. Graduates gain the expertise to build data-driven marketing strategies that increase engagement and deliver measurable business outcomes.

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Course Overview

The Microsoft MB-220T00: Dynamics 365 Customer Insights - Journeys course is designed for IT and marketing professionals aiming to master customer engagement through Microsoft’s cloud-based marketing platform. Aligned with the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification, this training prepares learners for Exam MB-220, which validates expertise in configuring customer journeys, managing segments, and orchestrating marketing campaigns. Ideal for roles such as Functional Consultants, Marketing Automation Specialists, and CRM Consultants, the course addresses growing industry demand—over 70% of Fortune 500 companies now use Dynamics 365 for customer engagement, driving strong career opportunities in digital transformation and customer experience management.

Students engage with core Microsoft technologies including Dynamics 365 Customer Insights - Journeys, Power BI, LinkedIn integration, and Azure-based event management tools. The course includes extensive hands-on labs delivered through the Microsoft Learn environment, where students configure real-time marketing workflows, build customer journey templates, and manage email campaigns using official Microsoft courseware. A key project involves designing an end-to-end customer journey that integrates segmentation, lead scoring, and event-driven triggers, simulating real-world marketing automation scenarios faced by enterprises using the platform. These practical exercises are conducted in a cloud-hosted Dynamics 365 environment, ensuring exposure to current service updates and deployment best practices.

This training directly prepares candidates for the Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate credential, a globally recognized certification that validates in-demand marketing technology skills. Certified professionals report an average salary increase of 18–25%, with functional consultants earning between $85,000 and $105,000 annually in the U.S. market. Koenig Solutions enhances learning with official Microsoft courseware, Guaranteed-to-Run scheduling, and expert-led instruction, ensuring reliable access to up-to-date content. Completing the MB-220T00: Dynamics 365 Customer Insights - Journeys course equips professionals to lead marketing automation initiatives and advance into strategic roles within digital customer experience teams.

What You'll Learn

Configure Dynamics 365 Customer Insights - Journeys settings and Customer Insights data unification to optimize customer engagement strategies.
Execute customer segmentation and manage subscription centers to tailor personalized marketing efforts.
Automate lead creation and management processes within Dynamics 365 to streamline the sales pipeline.
Design and launch customer journeys utilizing real-time marketing triggers to enhance the customer experience.
Coordinate marketing events and webinars within Dynamics 365 to boost audience engagement.
Evaluate campaign performance using AI-driven insights within Dynamics 365 Customer Insights to refine marketing tactics.

Skills You'll Gain

Dynamics 365 Customer Insights Marketing Segmentation Customer Journey Management Dynamics 365 Lead Management Email Marketing Automation Marketing Channel Configuration Interactive Journey Design Dynamics 365 Event Management Webinar Campaign Setup Marketing List Segmentation Consent Management Lead Scoring Models Personalized Marketing Marketing Analytics Dynamics 365 Preferences Customer Data Privacy Marketing Compliance

Prerequisites

Recommended knowledge before taking this course
  • Familiarity with the Microsoft Dynamics 365 platform and its application architecture is essential for mastering MB-220T00: Dynamics 365 Customer Insights - Journeys.
  • Experience with Microsoft Power Platform, specifically model-driven apps and Dataverse, is required to leverage customer data effectively during the course.
  • Understanding how Dynamics 365 Customer Insights - Data integrates with Journeys is necessary to design personalized customer experiences.
  • A solid grasp of marketing principles, customer engagement workflows, and managing leads, contacts, and accounts within Dynamics 365 Sales is required.
  • Working knowledge of Dynamics 365 Customer Voice and Microsoft Teams is needed to support seamless collaboration throughout the course.
  • Access to a Dynamics 365 trial environment is required to complete the hands-on lab work associated with MB-220.
  • A basic understanding of JSON or Power Fx is recommended to effectively configure advanced logic within the course modules.
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Certification Exam

Everything you need to know about the MB-220T00 certification exam

Exam Details
Exam Name
MB-220T00: Dynamics 365 Customer Insights - Journeys
Format
Multiple Choice Questions (MCQs)
Questions
40-60 questions
Duration
120-180 minutes
Passing Score
700 (out of 1000)
Validity
1 year (can be renewed)
Retake Policy
Not applicable
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MB-220T00: Dynamics 365 Customer Insights - Journeys

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Configuring MB-220T00 Dynamics 365 Customer Insights - Journeys
Set up Microsoft organization parameters Authenticate domains for security Integrate global SMS providers Standardize corporate brand profiles Define regulatory compliance profiles Implement UTM tracking parameters Orchestrate marketing content assets Define advanced form validation
2
Day 2– Managing Segments and Preferences in Microsoft Dynamics 365
Build targeted customer segments Utilize Copilot Query Assist tools Apply logical segment combinations Develop journey-specific audience segments Map complex data table relationships Administer centralized preference centers Configure double opt-in workflows Import verified customer consent
3
Day 3– Optimizing Marketing Channels with Dynamics 365 Customer Insights
Design high-converting marketing emails Master advanced HTML editor tools Insert dynamic email content Personalize customer communication paths Ensure strict email compliance Analyze email spam scores Build reusable content blocks Embed iCalendar event files
4
Day 4– Executing Customer Journeys and Events via MB-220T00
Automate complex customer journeys Configure precise journey triggers Execute data-driven A/B testing Define specific journey exit criteria Manage professional on-site events Host integrated webinar events Streamline event registration processes Evaluate campaign performance results

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of MB-220T00 certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the MB-220T00 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Dynamics 365 Functional Consultant
  • Marketing Automation Specialist
  • Customer Insights Consultant
  • CRM Solutions Analyst
  • Marketing Technology Consultant
  • Digital Engagement Manager

Companies Hiring

5,000+
Microsoft Accenture Deloitte TCS Wipro Capgemini EY Infosys PwC Cognizant

and 5,000+ organizations worldwide seeking MB-220T00 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the MB-220T00 training course

Is the MB-220 certification exam included in the MB-220T00: Dynamics 365 Customer Insights - Journeys course fee?
The Microsoft MB-220 certification exam is not included in the course fee and requires separate purchase. The standard exam cost is $165 USD, though regional pricing and taxes may apply. Eligible students can access academic discounts via the official Microsoft certification portal.
What training formats does Koenig offer for MB-220T00: Dynamics 365 Customer Insights - Journeys, and is scheduling guaranteed?
Koenig provides live online instructor-led, classroom, and self-paced training for MB-220T00: Dynamics 365 Customer Insights - Journeys. All sessions are Guaranteed-to-Run, preventing cancellations. Instructor-led formats include hands-on labs, while self-paced Flexi plans offer recorded video access and expert-led doubt-clearing sessions.
How long is lab access provided for MB-220T00: Dynamics 365 Customer Insights - Journeys, and what environment is utilized?
Koenig provides 6 months of lab access via the LET Platform for MB-220T00: Dynamics 365 Customer Insights - Journeys. Labs utilize Microsoft-hosted cloud sandboxes, enabling real-time practice in authentic Dynamics 365 environments without requiring local software installations or additional hardware.
What is Koenig's rescheduling and cancellation policy for MB-220T00: Dynamics 365 Customer Insights - Journeys training?
Rescheduling for MB-220T00: Dynamics 365 Customer Insights - Journeys is free if requested at least 21 days before the start date. Cancellations within this 21-day window incur a 15% administrative fee. Standard Koenig training terms apply to all public and private course engagements.
What is the format, question count, time limit, and passing score for the MB-220 certification exam?
The MB-220 exam features 40–60 questions, including case studies and labs, with a 120-minute limit. A score of 700 out of 1,000 is required to pass. The exam evaluates your ability to configure, manage, and analyze customer journeys effectively.
How long is the MB-220 certification valid, and what is the renewal process for Microsoft Dynamics 365 professionals?
The MB-220 certification is valid for one year. Renewal requires passing a free, unproctored online assessment on Microsoft Learn before expiration. This open-book assessment focuses on the latest updates to Dynamics 365 Customer Insights - Journeys functionality and industry best practices.
What post-training support does Koenig provide after completing the MB-220T00: Dynamics 365 Customer Insights - Journeys course?
Koenig offers 6 months of lab access, recorded session availability, and optional doubt-clearing sessions. Learners receive guidance on exam registration and renewal processes. While direct mentorship varies, students benefit from course material updates and retake options for live classes during their subscription.
What are the recommended prerequisites for attending the MB-220T00: Dynamics 365 Customer Insights - Journeys training course?
Learners should possess foundational knowledge of Dynamics 365 and CRM concepts. Microsoft recommends experience with marketing processes and customer engagement workflows. Familiarity with data privacy regulations and email marketing best practices is highly beneficial for mastering Customer Insights - Journeys configuration.
What career opportunities and salary ranges are associated with the Microsoft MB-220 certification?
The MB-220 certification prepares you for roles like Dynamics 365 Functional Consultant or Marketing Automation Specialist. Average annual salaries range from $75,000 to $110,000 in the U.S. Certified professionals are highly sought after for CRM implementations and customer experience optimization projects.
How does Koenig's MB-220T00: Dynamics 365 Customer Insights - Journeys training compare to self-study preparation methods?
Koenig provides structured learning with expert instruction and guaranteed scheduling, unlike self-study. With a 90% pass rate for instructor-led courses, learners gain superior practical experience in journey configuration and segmentation, significantly improving exam readiness compared to unguided study via Microsoft Learn.
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