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MB-220T00: Dynamics 365 Customer Insights - Journeys Course Overview

MB-220T00: Dynamics 365 Customer Insights - Journeys Course Overview

The MB-220T00: Dynamics 365 Customer Insights - Journeys course is designed to equip learners with the knowledge and skills to implement, manage, and utilize the marketing capabilities of Dynamics 365 Marketing. Throughout the course, participants will learn how to Set up and manage Dynamics 365 Marketing, ensuring they can effectively Configure marketing settings, Handle domain authentication, and adhere to Email best practices and GDPR regulations.

Learners will gain hands-on experience in Managing customers, Creating marketing forms and pages, Developing targeted segments, and Managing subscription centers to comply with Double opt-in requirements. They will also dive into creating and managing both outbound and real-time marketing emails, Customer journeys, and strategies for Managing events and webinars.

The course delves into creating surveys with Dynamics 365 Customer Voice and Analyzing marketing insights, providing learners with the tools to evaluate marketing initiatives and interpret analytics. By the end of the course, participants will have a comprehensive understanding of how to review event and survey results, positioning them to drive successful marketing strategies using Dynamics 365 Marketing.
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(without exam) 		2,250 (USD)
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Course Prerequisites

To ensure that participants are well-prepared and can gain the maximum benefit from the MB-220T00: Dynamics 365 Customer Insights - Journeys course, the following prerequisites are recommended:


  • Basic understanding of marketing principles and practices.
  • Familiarity with Microsoft Dynamics 365 and its operation as a CRM platform.
  • Comfort with navigating computer systems and software interfaces.
  • Some experience with data analysis and interpretation is beneficial.
  • Knowledge of common marketing channels such as email, social media, and web content.
  • Awareness of data privacy principles, including GDPR, is helpful but not essential.
  • No advanced technical skills or programming knowledge required.

Please note that these prerequisites are designed to provide a foundational understanding necessary to effectively engage with the course material. While having additional experience in marketing or Dynamics 365 can enhance the learning experience, the course is structured to be accessible to those who meet the minimum knowledge requirements.


Exam-Format Table
Exam ComponentDetails
Exam NameMB-220T00: Dynamics 365 Customer Insights - Journeys
Exam TypeMultiple Choice Questions (MCQs)
Total Questions40-60
Passing Score700 (out of 1000)
Exam Duration120-180 minutes
LanguageEnglish
Exam ProviderMicrosoft
Exam RegistrationThrough Microsoft's official certification website or authorized testing centers
Certification Validity1 year (can be renewed)
Recommended TrainingDynamics 365 Customer Insights - Journeys Training Course
MB-910T00: Microsoft Dynamics 365 Fundamentals (CRM)
MB-220T00: Dynamics 365 Customer Insights - Journeys

Target Audience for MB-220T00: Dynamics 365 Customer Insights - Journeys

The MB-220T00: Dynamics 365 Customer Insights - Journeys course equips professionals to leverage marketing tools within Dynamics 365.


Job roles and audience for the course:


  • Marketing Managers and Executives
  • CRM Managers
  • Sales and Marketing Analysts
  • Digital Marketing Specialists
  • Customer Relationship Managers
  • Marketing Automation Consultants
  • Dynamics 365 Administrators and Consultants
  • Data Analysts focused on customer insights
  • IT Professionals aiming to implement marketing solutions
  • Business Analysts seeking to understand customer journey analytics
  • Professionals working on GDPR compliance within marketing teams
  • Email Marketing Managers
  • Event Coordinators and Planners managing events through Dynamics 365
  • Customer Service Managers looking to enhance customer experiences
  • Product Managers integrating marketing insights into product development


Learning Objectives - What you will Learn in this MB-220T00: Dynamics 365 Customer Insights - Journeys?

Introduction to Learning Outcomes

Gain proficiency in utilizing Dynamics 365 Marketing to create compelling customer journeys, manage marketing initiatives, and analyze results for strategic improvements.

Learning Objectives and Outcomes

  • Set up and configure Dynamics 365 Marketing for organizational needs, ensuring proper domain authentication and adherence to email best practices and GDPR compliance.
  • Effectively manage accounts, contacts, and leads within Dynamics 365 to build and maintain a robust customer database.
  • Create and manage marketing forms and pages to facilitate lead generation and customer interaction while adhering to internet marketing standards.
  • Develop targeted customer segments and manage subscription centers, incorporating double opt-in processes to maintain data integrity and comply with consent regulations.
  • Design and implement marketing emails and journeys for both outbound and real-time marketing strategies, enhancing customer engagement.
  • Utilize Dynamics 365 Marketing tools to create and manage on-site and webinar events, promoting participation and leveraging advanced event management features.
  • Create and distribute surveys with Dynamics 365 Customer Voice to gather actionable feedback and improve customer experiences.
  • Analyze marketing data using Dynamics 365 analytics tools to evaluate the effectiveness of marketing initiatives and real-time marketing analytics.
  • Utilize the marketing calendar to plan and review marketing activities, ensuring strategic alignment and resource optimization.
  • Interpret event and survey results to measure success and identify opportunities for optimization and increased ROI.

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