Mastering Marketing Analytics Forecasting Models Using Excel & Strategy to Application Course Overview

The "Mastering Marketing Analytics Forecasting Models Using Excel & Strategy to Application" course is designed to equip learners with the essential skills to apply forecasting models and marketing analytics strategically using Excel. This comprehensive course covers a range of topics from the basics of forecasting, data preparation, regression analysis, handling special events, identifying trends and seasonality, to advanced strategies such as marketing mix modeling and customer analytics.

Through the course’s modular approach, participants will gain hands-on experience in Excel, refreshing their knowledge in the tool, managing outliers, performing correlation analysis, and creating sophisticated forecasting models. The inclusion of special events and the application of various seasonality models ensure a rounded understanding of real-world scenarios. With the emphasis on practical application, learners will be able to analyze marketing data, build forecasts for new products, and make data-driven decisions, ultimately enhancing their marketing initiatives. By the end of the course, participants will be able to confidently navigate through descriptive analytics, diagnostic analytics, predictive analytics, and create dynamic dashboards that summarize their analysis, leading to informed strategy development.