Marketing Cloud Connect Essentials (MCC201) Course Overview

Last Updated : 19 Jul 2024

Marketing Cloud Connect Essentials (MCC201) Course Overview

The Marketing Cloud Connect Essentials (MCC201) course is designed to equip learners with the expertise to integrate Salesforce Marketing Cloud with Salesforce Sales and Service Clouds, creating a seamless experience for personalized customer engagement. This Salesforce Marketing Cloud training begins with a foundational overview of Salesforce's Customer Success Platform and delves into the Marketing Cloud to set the stage for deeper learning.

Throughout the course, students will explore the functionalities of Marketing Cloud Connect, understand the prerequisites for integration, and learn how to connect and synchronize data across the platforms. They will gain hands-on experience in Crafting personalized digital marketing campaigns, Leveraging CRM data, Creating targeted segments, and Automating email communications through comprehensive lessons and practical exercises.

By mastering these skills, participants of this Salesforce Marketing Cloud bootcamp will be well-prepared to execute effective marketing strategies, analyze campaign performance, and drive customer success using the powerful tools available within the Salesforce ecosystem.

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Flexi Video	16,449
Official E-coursebook
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Hands-On-Labs²	4,159
+ GST 18%	4,259
Total Fees (without exam & Labs)	22,359 (INR)
Total Fees (with Labs)	28,359 (INR)

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Schedule personalized sessions based upon your availability.

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Learning without limits. Create custom courses that fit your exact needs, from blended topics to brand-new content.

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Experience exceptional training with the confidence of our Happiness Guarantee, ensuring your satisfaction or a full refund.

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Immerse yourself in a focused learning environment, free from distractions, where you can sharpen your skills in popular global destinations.

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Course Prerequisites

To ensure that participants are well-prepared to take the Marketing Cloud Connect Essentials (MCC201) course and get the most out of the training, the following prerequisites are recommended:

Basic understanding of digital marketing concepts and practices.
Familiarity with the Salesforce platform and navigation, particularly the Sales and Service Clouds.
Knowledge of CRM (Customer Relationship Management) principles.
Experience with email marketing tools and strategies is beneficial but not mandatory.
Basic data management skills, including an understanding of databases, data extensions, and segmentation.
An interest in integrating marketing strategies with customer data to personalize and optimize marketing efforts.

These prerequisites are designed to establish a foundation that will allow participants to fully engage with the course material and practical exercises. They are not meant to be barriers to entry but rather to ensure a common baseline for all attendees.

Exam-Format Table

Exam Component	Details
Exam Name	Marketing Cloud Connect Essentials (MCC201)
Exam Type	Multiple Choice Questions (MCQs)
Total Questions	60
Passing Score	70%
Exam Duration	120 minutes
Language	English
Exam Provider	[Insert provider name, e.g., Salesforce]
Exam Registration	Through the official certification provider's website or authorized training partners
Certification Validity	2 years
Recommended Training	Marketing Cloud Connect Essentials Training Course

Target Audience for Marketing Cloud Connect Essentials (MCC201)

Marketing Cloud Connect Essentials (MCC201) is designed to integrate Salesforce ecosystems, enhancing personalized marketing strategies.

Target Audience:

Salesforce Administrators
Marketing Cloud Users
Digital Marketers
CRM Managers
Email Marketing Specialists
Marketing Operations Professionals
IT Managers overseeing Salesforce/Marketing Cloud integration
Salesforce Developers interested in Marketing Cloud integration
Customer Success Managers
Data Analysts working with CRM and marketing data
Marketing Technologists
Business Analysts involved in marketing processes
Marketing Automation Architects
Customer Relationship Executives

Learning Objectives - What you will Learn in this Marketing Cloud Connect Essentials (MCC201)?

Introduction to Learning Outcomes

The Marketing Cloud Connect Essentials (MCC201) course equips students with the expertise to seamlessly integrate Salesforce Marketing Cloud with Sales and Service Clouds, enabling personalized digital marketing at scale.

Learning Objectives and Outcomes

Understand the comprehensive functionalities of the Salesforce Customer Success Platform and the Marketing Cloud.
Gain knowledge on the uses and benefits of Marketing Cloud Connect, including different connection methods.
Learn the step-by-step process of integrating Marketing Cloud with Salesforce org, along with necessary prerequisites and Salesforce terminology.
Develop skills to create personalized marketing communications using Salesforce CRM data through Content Builder.
Master the use of testing tools and manual/automated sending of emails to Leads/Contacts, Reports, and Campaigns in Marketing Cloud.
Understand the synchronization process of CRM data into Marketing Cloud and how to leverage this data for targeted marketing campaigns.
Learn to create, test, and optimize customer journeys using synchronized CRM data and Sales/Service Cloud activities within Journey Builder.
Acquire the ability to interpret and utilize email sending and subscriber status data to inform marketing strategies.
Become proficient in tracking and reporting marketing analytics, creating automated tracking reports, and customizing dashboards within both Marketing Cloud and Sales/Service Cloud.
Understand how to employ Sales and Service Cloud activities to enhance the functionality and effectiveness of marketing journeys.

These objectives are designed to ensure that by the end of the MCC201 course, students are well-equipped to leverage the power of Marketing Cloud Connect, driving efficient and personalized customer engagement through data-driven insights and integrated marketing strategies.