Salesforce/Marketing Cloud Connect Essentials (MCC201)

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Marketing Cloud Connect Essentials (MCC201) Course Overview

The Marketing Cloud Connect Essentials (MCC201) course training is planned to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive class, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, Synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.

Audience:

  • Customers who will be connecting their Salesforce org to the Marketing Cloud using Marketing Cloud Connect.
  • The email digital marketer who will manage the email channel for their organization and who needs to know how to best leverage their Saleforce CRM data.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

The 1-on-1 Advantage

Flexible Dates

  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option

4-Hour Sessions

Destination Training
(Dubai/London/Sydney
New York/Delhi/Goa
Singapore)

Flexi
(Video Recording of Live Online)

You will learn:

Module 1: Salesforce Marketing Cloud Overview
  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud
  • Marketing Cloud Connect Overview
  • Review of various ways to connect the Clouds
  • Review of steps to connect the Clouds
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of Salesforce terminology
  • Connect a Marketing Cloud account to a Salesforce org
  • Review of pre-work
  • Review of what functionality can be accomplished in each cloud
  • Create a personalized email leveraging Salesforce CRM data using Content Builder
  • How to use Testing Tools
  • How to manually send a Marketing Cloud Email to a Lead/ Contact, Report, and Campaign
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Understand what happens when an email is sent
  • Understand subscriber statuses
  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • How to synchronized data sources in Contact Builder
  • How to create segments using Filters and the Query Activity
  • How to create a Salesforce Data Extension for sending
  • How to create a journey using synchronized data sources
  • How to test a journey
  • Explain each of the Sales and Service Cloud Activites
  • How to create a journey using Sales and Service Cloud Activities
  • Understand the tracking data available in the Marketing Cloud
  • How to create and automate tracking reports in the Marketing Cloud
  • Understand the tracking data available in the Sales / Service Cloud
  • How to create and customize Marketing Cloud reports in the Sales / Service Cloud
  • How to create a dashboard for Marketing Cloud tracking reports
Live Online Training (Duration : 32 Hours) Fee On Request
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Can’t Attend Live Online? Click to Buy Flexi For Only $199 (Video Recording of Live Online)
Course Prerequisites
  • Basic Computer Knowledge.

Upon Completion of this Course, you will accomplish following:-

  • Explain Marketing Cloud Connect.
  • Connect a Marketing Cloud account to a Salesforce org.
  • Create individualized content blocks to leverage Salesforce CRM data using personalization strings and active capacity.
  • Create an email in Content Builder.
  • Utilize the various sending methods to send to a Lead, Contact, Report,or Campaign in the Marketing Cloud and Sales/Service Clouds.
  • Automate the sending of emails using a Triggered Email, Automation Studio and Journey Builder.
  • Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.
  • Segment data using Reports, Filter Activity, and Query Activity.
  • Create journeys using Salesforce Activities in Journey Builder.
  • Review tracking data in the Marketing Cloud and Sales / Service Clouds.
  • Create analytics reports in the Marketing Cloud.
  • Create and customize Marketing Cloud reports in a Sales / Service Clouds.
  • Create a dashboard based on Marketing Cloud reports.

Give an edge to your career with Salesforce certification training courses. Students can join the classes for Marketing Cloud Connect Essentials (MCC201) at Koenig Campus located at New Delhi, Bengaluru, Shimla, Goa, Dehradun, Dubai & Instructor-Led Online.

Student Feedback  (Check Koenig Feedback on Trustpilot)

Q1 Say something about the Trainer? Q2 How is Koenig different from other training Companies? Q3 Will you come back to Koenig for training ?
Student Name Country Feedback Rating
Abu United States A1. Yes, she was very clear & a strong mastery of both English & Azure platforms hence following was easy. She was also patient and was answering every question asked, she also shared material & tips on how to pass the exam, Well done, and keep it up.
Nick Barker United States A1. Calm and understanding, she not only kept the course running well but also took time to help those with lots of questions. Very well done.
Robin Johnson United States A2. Individual attention during training, excellent customer service and coordination. Neha has been ever so helpful and is definitely an asset to Koenig.
Shivani Prasad United States A1. The trainer was great and his teaching methods were incredible. He used different teaching methods to ensure I was learning well. A fun trainer with lots of patience and understanding.
Adam United States A1. The trainer was very knowledgeable and well prepared about the presentation/training subject, with a positive attitude towards students and making every effort in answering questions during the training session. Top-notch service!
Suresh United States A1. Exceptional... recommend to everyone!
Shyam Vaddakapett United States A1. My trainer, Mohit Kakkar was excellent as he focused on hands-on assignments to supplement the concepts of AZ 900. The training coordinator Jasmeet as well as the ops manager Sheshadri are also very professional and customer-centric. I recommend Koenig for training courses, and I will take some more courses with them soon.
Gilles Chirlias United States A1. Chavi was a great teacher, I have learned a lot from her. I would like to have her for the next training, which would be the AZ 301 and AZ 500.
Abdulrahman Saad Alshahrani United States A1. Excellent trainer. I will take another course with him someday. He deserves a good appreciation from his Manager.
Anonymous United States https://www.youtube.com/watch?v=sqC40CFfBYI

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