Explore the Marketing Cloud Connect Essentials (MCC201) to Boost Your Business Performance

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Marketing Cloud Connect Essentials (MCC201) Course Overview


Marketing Cloud Connect Essentials (MCC201) course is designed to provide marketers with the knowledge and skills required to work with Salesforce Marketing Cloud Connect integration. With this course, marketers can learn how to integrate Salesforce Marketing Cloud with various CRM systems, including Salesforce Sales Cloud, Oracle Eloqua, Marketo, Adobe Experience Cloud, SugarCRM, and more. The course also covers leveraging Salesforce Marketing Cloud features like:
- Single Email Studio
- Content Builder
- Social Studio
- Mobile Studio
- Email Studio
- Automation Studio
It also provides an overview of Connect Engagement Ideas and demonstrates how to create and configure Campaigns, Programs and Leads for Audience Segmentation. Additionally, Marketing Cloud Connect Essentials (MCC201) course teaches learners how to manage Contact Data, leverage Salesforce API’s, and create custom tracking links. Furthermore, the course can help users to understand how the integration between Salesforce and other CRM platforms works, and equip users with the knowledge and skillset required to optimize marketing efforts and maximize returns.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

Marketing Cloud Connect Essentials (MCC201)
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The 1-on-1 Advantage

Get 1-on-1 session with our expert trainers at a date & time of your convenience.
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Flexible Dates

Start your session at a date of your choice-weekend & evening slots included, and reschedule if necessary.
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4-Hour Sessions

Training never been so convenient- attend training sessions 4-hour long for easy learning.
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Destination Training

Attend trainings at some of the most loved cities such as Dubai, London, Delhi(India), Goa, Singapore, New York and Sydney.

You will learn:

Module 1: Salesforce Marketing Cloud Overview
  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud
  • Marketing Cloud Connect Overview
  • Review of various ways to connect the Clouds
  • Review of steps to connect the Clouds
  • Review of the pre-requisites for Marketing Cloud Connect
  • Review of Salesforce terminology
  • Connect a Marketing Cloud account to a Salesforce org
  • Review of pre-work
  • Review of what functionality can be accomplished in each cloud
  • Create a personalized email leveraging Salesforce CRM data using Content Builder
  • How to use Testing Tools
  • How to manually send a Marketing Cloud Email to a Lead/ Contact, Report, and Campaign
  • How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
  • Understand what happens when an email is sent
  • Understand subscriber statuses
  • Explain how and why to bring Salesforce CRM data into the Marketing Cloud
  • How to synchronized data sources in Contact Builder
  • How to create segments using Filters and the Query Activity
  • How to create a Salesforce Data Extension for sending
  • How to create a journey using synchronized data sources
  • How to test a journey
  • Explain each of the Sales and Service Cloud Activites
  • How to create a journey using Sales and Service Cloud Activities
  • Understand the tracking data available in the Marketing Cloud
  • How to create and automate tracking reports in the Marketing Cloud
  • Understand the tracking data available in the Sales / Service Cloud
  • How to create and customize Marketing Cloud reports in the Sales / Service Cloud
  • How to create a dashboard for Marketing Cloud tracking reports
Live Online Training (Duration : 32 Hours) Fee On Request
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Marketing Cloud Connect Essentials (MCC201)
Course Prerequisites

The prerequisites to attend the MCC201 (Marketing Cloud Connect Essentials) training are:
• At least six months of experience working with Sales Cloud or Service Cloud
• The ability to read and write XML
• An understanding of how web technologies can be used to extend Salesforce CRM functionality (such as HTML, JavaScript, AJAX, and CSS)
• Knowledge of how to create and query SOQL and SOSL queries
• Understanding of Salesforce Security Model and the use of roles and profiles and field-level security
• A basic understanding of the differences between emails and web activities
• Familiarity with Salesforce Connect and APIs
• Good understanding of data architecture
• Experience with a marketing automation platform and/or email solutions.

Target Audience


The target audience for the MCC201 training would be mainly IT and marketing professionals or those involved with customer relationship management within a business organization
This course is designed for individuals who are interested in gaining a deeper understanding of the integration of Salesforce Marketing Cloud with Salesforce CRM, as well as its capabilities in terms of connecting and managing data efficiently across the two platforms
No prior experience or knowledge of Salesforce's other products is needed to understand this course
The MCC201 training is also ideal for those who need to increase customer engagement, personalize campaigns, and tailor content to different customer segments
In addition, professionals tasked with driving customer loyalty and retention can benefit from this course

Learning Objectives of Marketing Cloud Connect Essentials (MCC201)


Objectives of MCC201 Training are:
1. Learn the fundamentals of marketing cloud connect and the features associated with it.
2. Gain an understanding of how marketing cloud connect works with Salesforce.
3. Understand the architecture of marketing cloud and sales cloud/service cloud/community cloud in which Connect can be leveraged.
4. Explain how to configure marketing cloud and salesforce to communicate with each other.
5. Familiarize yourself with marketing cloud connect settings and profiles and how they are used to connect and transfer data.
6. Learn how to maintain and troubleshoot marketing cloud connect, and practice using the tools of the product to optimize performance.
7. Know the importance of data protection and security best practices.
8. Build skillset in connecting marketing cloud with other Salesforce products like Pardot, Commerce Cloud, and CPQ.

FAQ's

You can pay through debit/credit card or bank wire transfer.
Yes you can.
1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
Yes, course requiring practical include hands-on labs.
Yes, we do. For details go to flexi
Yes you can request your customer experience manager for the same.
You can buy online from the page by clicking on "Buy Now". You can view alternate payment method on payment options page.
Yes, you can pay from the course page and flexi page.
Yes, the site is secure by utilizing Secure Sockets Layer (SSL) Technology. SSL technology enables the encryption of sensitive information during online transactions. We use the highest assurance SSL/TLS certificate, which ensures that no unauthorized person can get to your sensitive payment data over the web.
We use the best standards in Internet security. Any data retained is not shared with third parties.
You can request a refund if you do not wish to enroll in the course.
To receive an acknowledgment of your online payment, you should have a valid email address. At the point when you enter your name, Visa, and other data, you have the option of entering your email address. Would it be a good idea for you to decide to enter your email address, confirmation of your payment will be emailed to you.
After you submit your payment, you will land on the payment confirmation screen.It contains your payment confirmation message. You will likewise get a confirmation email after your transaction is submitted.
We do accept all major credit cards from Visa, Mastercard, American Express, and Discover.
Credit card transactions normally take 48 hours to settle. Approval is given right away; however,it takes 48 hours for the money to be moved.
Yes, we do accept partial payments, you may use one payment method for part of the transaction and another payment method for other parts of the transaction.
Yes, if we have an office in your city.
Yes, we do offer corporate training More details
Yes, we do.
Yes, we also offer weekend classes.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
Yes, this is our official email address which we use if a recipient is not able to receive emails from our @koenig-solutions.com email address.
Buy-Now. Pay-Later option is available using credit card in USA and India only.
You will receive the digital certificate post training completion via learning enhancement tool after registration.
Yes, fee excludes local taxes.
Yes, we do.
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1 on 1 Public you can select your own schedule, other students can be merged. Choose 1-on-1 if published schedule doesn't meet your requirement. If you want a private session, opt for 1-on-1 Private.
Duration of Ultra-Fast Track is 50% of the duration of the Standard Track. Yes(course content is same).

Prices & Payments

Yes of course.
Yes, We are

Travel and Visa

Yes we do after your registration for course.

Food and Beverages

Yes.

Others

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All our trainers are fluent in English . Majority of our customers are from outside India and our trainers speak in a neutral accent which is easily understandable by students from all nationalities. Our money back guarantee also stands for accent of the trainer.
Medical services in India are at par with the world and are a fraction of costs in Europe and USA. A number of our students have scheduled cosmetic, dental and ocular procedures during their stay in India. We can provide advice about this, on request.
Yes, if you send 4 participants, we can offer an exclusive training for them which can be started from Any Date™ suitable for you.