Marketing Cloud Connect Essentials (MCC201) Course Overview

To ensure that participants are well-prepared to take the Marketing Cloud Connect Essentials (MCC201) course and get the most out of the training, the following prerequisites are recommended:

• Basic understanding of digital marketing concepts and practices.
• Familiarity with the Salesforce platform and navigation, particularly the Sales and Service Clouds.
• Knowledge of CRM (Customer Relationship Management) principles.
• Experience with email marketing tools and strategies is beneficial but not mandatory.
• Basic data management skills, including an understanding of databases, data extensions, and segmentation.
• An interest in integrating marketing strategies with customer data to personalize and optimize marketing efforts.

These prerequisites are designed to establish a foundation that will allow participants to fully engage with the course material and practical exercises. They are not meant to be barriers to entry but rather to ensure a common baseline for all attendees.

Target Audience for Marketing Cloud Connect Essentials (MCC201)

Marketing Cloud Connect Essentials (MCC201) is designed to integrate Salesforce ecosystems, enhancing personalized marketing strategies.

Target Audience:

• Salesforce Administrators
• Marketing Cloud Users
• Digital Marketers
• CRM Managers
• Email Marketing Specialists
• Marketing Operations Professionals
• IT Managers overseeing Salesforce/Marketing Cloud integration
• Salesforce Developers interested in Marketing Cloud integration
• Customer Success Managers
• Data Analysts working with CRM and marketing data
• Marketing Technologists
• Business Analysts involved in marketing processes
• Marketing Automation Architects
• Customer Relationship Executives

Learning Objectives - What you will Learn in this Marketing Cloud Connect Essentials (MCC201)?

Introduction to Learning Outcomes

The Marketing Cloud Connect Essentials (MCC201) course equips students with the expertise to seamlessly integrate Salesforce Marketing Cloud with Sales and Service Clouds, enabling personalized digital marketing at scale.

Learning Objectives and Outcomes

• Understand the comprehensive functionalities of the Salesforce Customer Success Platform and the Marketing Cloud.
• Gain knowledge on the uses and benefits of Marketing Cloud Connect, including different connection methods.
• Learn the step-by-step process of integrating Marketing Cloud with Salesforce org, along with necessary prerequisites and Salesforce terminology.
• Develop skills to create personalized marketing communications using Salesforce CRM data through Content Builder.
• Master the use of testing tools and manual/automated sending of emails to Leads/Contacts, Reports, and Campaigns in Marketing Cloud.
• Understand the synchronization process of CRM data into Marketing Cloud and how to leverage this data for targeted marketing campaigns.
• Learn to create, test, and optimize customer journeys using synchronized CRM data and Sales/Service Cloud activities within Journey Builder.
• Acquire the ability to interpret and utilize email sending and subscriber status data to inform marketing strategies.
• Become proficient in tracking and reporting marketing analytics, creating automated tracking reports, and customizing dashboards within both Marketing Cloud and Sales/Service Cloud.
• Understand how to employ Sales and Service Cloud activities to enhance the functionality and effectiveness of marketing journeys.

These objectives are designed to ensure that by the end of the MCC201 course, students are well-equipped to leverage the power of Marketing Cloud Connect, driving efficient and personalized customer engagement through data-driven insights and integrated marketing strategies.