The Marketing Cloud Connect Essentials (MCC201) course is designed to equip learners with the expertise to integrate Salesforce Marketing Cloud with Salesforce Sales and Service Clouds, creating a seamless experience for personalized customer engagement. This Salesforce Marketing Cloud training begins with a foundational overview of Salesforce's Customer Success Platform and delves into the Marketing Cloud to set the stage for deeper learning.
Throughout the course, students will explore the functionalities of Marketing Cloud Connect, understand the prerequisites for integration, and learn how to connect and synchronize data across the platforms. They will gain hands-on experience in Crafting personalized digital marketing campaigns, Leveraging CRM data, Creating targeted segments, and Automating email communications through comprehensive lessons and practical exercises.
By mastering these skills, participants of this Salesforce Marketing Cloud bootcamp will be well-prepared to execute effective marketing strategies, analyze campaign performance, and drive customer success using the powerful tools available within the Salesforce ecosystem.
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♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
To ensure that participants are well-prepared to take the Marketing Cloud Connect Essentials (MCC201) course and get the most out of the training, the following prerequisites are recommended:
These prerequisites are designed to establish a foundation that will allow participants to fully engage with the course material and practical exercises. They are not meant to be barriers to entry but rather to ensure a common baseline for all attendees.
| Exam Component | Details |
|---|---|
| Exam Name | Marketing Cloud Connect Essentials (MCC201) |
| Exam Type | Multiple Choice Questions (MCQs) |
| Total Questions | 60 |
| Passing Score | 70% |
| Exam Duration | 120 minutes |
| Language | English |
| Exam Provider | [Insert provider name, e.g., Salesforce] |
| Exam Registration | Through the official certification provider's website or authorized training partners |
| Certification Validity | 2 years |
| Recommended Training | Marketing Cloud Connect Essentials Training Course |
Marketing Cloud Connect Essentials (MCC201) is designed to integrate Salesforce ecosystems, enhancing personalized marketing strategies.
Target Audience:
The Marketing Cloud Connect Essentials (MCC201) course equips students with the expertise to seamlessly integrate Salesforce Marketing Cloud with Sales and Service Clouds, enabling personalized digital marketing at scale.
These objectives are designed to ensure that by the end of the MCC201 course, students are well-equipped to leverage the power of Marketing Cloud Connect, driving efficient and personalized customer engagement through data-driven insights and integrated marketing strategies.
