Last Updated : 25 Aug 2023

Marketing Automation Workshop Course Overview

The Marketing Automation Workshop is a comprehensive course designed to help learners effectively set up and manage marketing campaigns using automation tools. The course begins with Module 1, which lays the foundation for successful marketing automation strategies.

Lesson 1: Perform Initial Setup introduces participants to the initial configuration processes necessary for marketing automation software. In Lesson 2: Complete Setup Tasks, learners will delve deeper into the setup, customizing the system to align with their unique business needs.

Lesson 3: Define Marketing Preferences and Campaign Management covers setting marketing preferences, while Lesson 4: Design Marketing Communications focuses on creating compelling marketing messages. Lesson 5: Work Leads and Opportunities teaches strategies for managing leads throughout the sales funnel.

Lesson 6: Target Marketing Groups emphasizes the importance of segmenting audiences for personalized marketing efforts. Lesson 7: Create and Manage Campaigns provides the know-how for launching and tracking marketing campaigns effectively.

Lesson 8: Incorporate Lead Nurturing is crucial for understanding how to develop relationships with prospects over time. Lastly, Lesson 9: Training On Demand Appendix offers additional resources for continuous learning.

This course is invaluable for those looking to harness the power of marketing automation to increase efficiency and drive sales.

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Flexi Video	16,449
Official E-coursebook
Exam Voucher (optional)
Hands-On-Labs²	4,159
+ GST 18%	4,259
Total Fees (without exam & Labs)	22,359 (INR)
Total Fees (with Labs)	28,359 (INR)

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Free Pre-requisite Training

Join a free session to assess your readiness for the course. This session will help you understand the course structure and evaluate your current knowledge level to start with confidence.

Assessments (Qubits)

Take assessments to measure your progress clearly. Koenig's Qubits assessments identify your strengths and areas for improvement, helping you focus effectively on your learning goals.

Post Training Reports

Receive comprehensive post-training reports summarizing your performance. These reports offer clear feedback and recommendations to help you confidently take the next steps in your learning journey.

Class Recordings

Get access to class recordings anytime. These recordings let you revisit key concepts and ensure you never miss important details, supporting your learning even after class ends.

Free Lab Extensions

Extend your lab time at no extra cost. With free lab extensions, you get additional practice to sharpen your skills, ensuring thorough understanding and mastery of practical tasks.

Free Revision Classes

Join our free revision classes to reinforce your learning. These classes revisit important topics, clarify doubts, and help solidify your understanding for better training outcomes.

Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

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Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

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Fly-Me-A-Trainer (FMAT)

Flexible on-site learning for larger groups. Fly an expert to your location anywhere in the world.

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1-on-1 Training

Schedule personalized sessions based upon your availability.

Learn More

Customized Training

Learning without limits. Create custom courses that fit your exact needs, from blended topics to brand-new content.

Learn More

Happiness Guaranteed

Experience exceptional training with the confidence of our Happiness Guarantee, ensuring your satisfaction or a full refund.

Learn More

Destination Training

Immerse yourself in a focused learning environment, free from distractions, where you can sharpen your skills in popular global destinations.

Learn More

Fly-Me-A-Trainer (FMAT)

Flexible on-site learning for larger groups. Fly an expert to your location anywhere in the world.

Learn More

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Course Prerequisites

To ensure that participants are prepared to fully engage with and benefit from the Marketing Automation Workshop course, the following prerequisites are recommended:

Basic understanding of marketing principles and strategies
Familiarity with digital marketing concepts such as email marketing, social media, and content marketing
Some experience with marketing campaigns and/or marketing planning
Comfort with using email and web browsers for online research
Ability to navigate through and comprehend software applications
Willingness to learn and adapt to new marketing technologies

Please note that while these prerequisites are not mandatory, they will help you to better understand the course material and apply the concepts taught during the training.

Target Audience for Marketing Automation Workshop

The Marketing Automation Workshop is designed for professionals seeking to streamline their marketing efforts and enhance campaign effectiveness.

Marketing Managers
Digital Marketing Specialists
Sales Professionals
Marketing Automation Consultants
CRM Specialists
Email Marketing Managers
Business Development Managers
Marketing Analysts
Content Strategists
Social Media Managers
E-commerce Managers
Entrepreneurs and Business Owners looking to automate their marketing processes

Learning Objectives - What you will Learn in this Marketing Automation Workshop?

Introduction to the Marketing Automation Workshop Course Learning Outcomes

In this workshop, participants will gain practical skills in setting up, managing, and optimizing marketing automation to drive effective marketing campaigns and lead nurturing strategies.

Learning Objectives and Outcomes

Understand the initial setup process for marketing automation tools, including platform configuration and system integrations.
Complete essential setup tasks to ensure the marketing automation system functions effectively for specific business needs.
Define and implement marketing preferences and campaign management protocols to align with organizational goals and compliance requirements.
Design compelling marketing communications tailored to target audiences, utilizing best practices for email, social media, and other channels.
Learn how to manage leads and opportunities through the automation system to improve conversion rates and customer engagement.
Identify and segment target marketing groups for personalized campaign strategies to enhance customer experience and response rates.
Create and manage diverse marketing campaigns, from conception to execution, measuring their success using automation tools.
Incorporate lead nurturing techniques to move prospects through the sales funnel, utilizing automated workflows and content delivery.
Utilize reporting and analytics features to track campaign performance, adjust strategies, and make data-driven decisions.
Access and leverage on-demand training resources to continue learning and adapting to new marketing automation features and best practices.