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Marketing Automation Workshop Beginner

The NetSuite Marketing Automation Workshop equips marketing professionals and administrators with hands-on skills to design email campaigns, build lead-nurturing workflows, create online forms, and launch multi-channel campaigns using NetSuite’s native tools. Designed for those aligning marketing and sales operations, it addresses the critical need to generate qualified leads—companies using marketing automation see up to 50% more sales-ready leads, according to NetSuite case studies.

This course prepares learners for the NetSuite Certified Specialist in Marketing Automation exam, enhancing credibility and career growth. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, ensuring mastery of real-world campaign management. Graduates gain the expertise to drive measurable marketing outcomes within the NetSuite ecosystem.

8 Hours (1 Days)
Live Online / Classroom
0+ professionals trained

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Dedicated instructor, your schedule Fastest
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Group class, fixed schedule Most Popular
Self-Paced On Request
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Course Overview

The NetSuite Marketing Automation Workshop is an eight-hour, instructor-led virtual training program designed to equip professionals with the skills needed to configure and manage multi-channel marketing campaigns within the NetSuite platform. This course provides specialized NetSuite Marketing Automation training for administrators, marketing operations specialists, and CRM managers responsible for aligning marketing and sales processes. With over 40,000 companies globally using NetSuite, demand for skilled professionals continues to grow, making this expertise highly valuable. Koenig Solutions delivers this official NetSuite curriculum, ensuring learners receive expert-led instruction and high-quality training standards.

Participants in the Marketing Automation Workshop gain practical experience using core NetSuite tools such as Marketing Campaigns, Email Templates, Promotion Codes, Upsell Manager, Saved Searches, and SuiteAnalytics Reports. Through a real-world case study, students work in a provided NetSuite training account to build and launch a complete campaign lifecycle, from setting up automation preferences to configuring lead-nurturing workflows. The lab environment simulates actual administrative tasks, including importing leads and measuring ROI using standard marketing reports. A key project involves designing an automated drip-email campaign that triggers based on prospect behavior.

By completing the NetSuite Marketing Automation Workshop, attendees gain proficiency in essential marketing automation features. Koenig Solutions enhances this learning path with Guaranteed-to-Run scheduling, official NetSuite courseware, and access to expert instructors for post-training support. Graduates leave prepared to drive measurable marketing outcomes and advance into roles such as NetSuite Functional Consultant or Marketing Operations Manager, contributing directly to revenue growth and digital transformation initiatives. This training focuses exclusively on mastering NetSuite marketing capabilities to ensure professionals can effectively manage complex campaign environments.

Prerequisites

Recommended knowledge before taking this course
  • Minimum 6 months experience in NetSuite CRM module
  • NetSuite SuiteFoundation Certification or equivalent functional knowledge
  • Proficiency in managing NetSuite records, specifically leads, prospects, and customers
  • Working knowledge of NetSuite campaign management and lead lifecycle workflows
  • Experience with NetSuite saved searches and reporting tools for data analysis
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Certification Exam

Everything you need to know about the Marketing Automation Workshop certification exam

Exam Details
Exam Name
Marketing Automation Workshop
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Mastering NetSuite Automation
Activate NetSuite Marketing Automation features Configure sender email addresses and domains Define granular customer marketing preferences Organize campaign subscription categories efficiently Build online forms for lead capture Import lead records into NetSuite seamlessly Leverage Upsell Manager to identify revenue Develop static and dynamic target groups
2
Day 2– Designing Campaign Assets
Create HTML and text email templates Embed visual assets into email templates Utilize letter templates for professional communications Implement industry best practices for design Configure unique promotion codes and URLs Integrate automated lead nurturing workflows Deploy drip-marketing campaigns via NetSuite Apply saved searches for audience segmentation
3
Day 3– Executing Marketing Campaigns
Launch and schedule multi-channel campaigns Manage keyword campaign data imports Execute scheduled email blasts with precision Track campaign performance in real time Optimize the centralized campaign calendar Perform mass updates for campaign data Generate standard NetSuite marketing reports Configure Home Dashboards with marketing metrics

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

70%

of Marketing Automation Workshop certified professionals report career advancement within 6 months

Salary Impact

+21%

Average salary increase reported after obtaining the Marketing Automation Workshop certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Marketing Automation Specialist
  • NetSuite CRM Administrator
  • Digital Marketing Analyst
  • Marketing Operations Manager
  • Lead Generation Strategist
  • B2B Campaign Manager

Companies Hiring

5,000+
Oracle NetSuite Accenture Deloitte Capgemini Cognizant Wipro Infosys

and 5,000+ organizations worldwide seeking Marketing Automation Workshop certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

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    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

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    AZ-305 Expert ✓ Verified
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    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

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    100+ Learners Trained ✓ Verified
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    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
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    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

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    AI Engineer

    AI-102 Certified ✓ Verified
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    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

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    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the Marketing Automation Workshop training course

Is the certification exam included in the Marketing Automation Workshop training, and what is the cost if separate?
The certification exam is not included in the NetSuite Marketing Automation Workshop. You must purchase the SuiteFoundation exam separately for $250. Retakes cost $150. Vouchers are available via Oracle MyLearn or Webassessor. Koenig offers convenient exam voucher add-ons during your initial course registration process.
What training formats are available for the Marketing Automation Workshop, and does Koenig offer Guaranteed-to-Run scheduling?
Koenig delivers the Marketing Automation Workshop via live online 1-on-1 or classroom sessions. Our Guaranteed-to-Run (GTR) scheduling ensures your training proceeds as planned. We offer flexible weekend and weekday batches. Expert instructors lead these sessions, providing real-time interaction, practical demonstrations, and extensive hands-on exercises within live NetSuite environments.
How long is lab access provided after the Marketing Automation Workshop, and what type of environment is used?
You receive 6 days of post-course lab access following the Marketing Automation Workshop, which is extendable upon request. We provide a secure, cloud-hosted sandbox via Oracle’s OU Connect platform. This environment allows you to master real-world tasks like campaign setup, lead nurturing, and email template design in an isolated NetSuite instance.
What is Koenig's rescheduling and cancellation policy for the Marketing Automation Workshop?
Koenig permits one free reschedule for the Marketing Automation Workshop if requested 10+ days before start. Rescheduling within 10 days incurs a 50% fee. Cancellations made 10+ days prior receive a full refund. Cancellations within 10 days are subject to a 50% fee. We prioritize flexibility while maintaining high-quality, scheduled training standards.
What is the format, number of questions, passing score, and time limit for the associated NetSuite certification exam?
The NetSuite SuiteFoundation exam is a proctored, 80-minute test featuring 65 multiple-choice questions. NetSuite does not publicly disclose the passing score. Delivered via Webassessor, the exam validates your proficiency in core navigation, record management, automated workflows, and reporting functionalities essential for success after your Marketing Automation Workshop.
How long is the NetSuite certification valid, and what is the renewal process and cost?
NetSuite certifications remain valid for two years. You must renew by passing an annual New Release Quiz (NRQ). This quiz costs $50 per attempt via Webassessor. You will receive email reminders before expiration. You are granted up to three attempts to pass the quiz and maintain your active professional certification status.
What post-training support does Koenig provide after completing the Marketing Automation Workshop?
Koenig offers 6 months of post-training support to ensure your success. This includes access to recorded sessions, expert doubt-clearing, and topic-based mentoring. You receive a participation certificate and Qubits self-assessment access. For ongoing guidance, you can email our dedicated support team at flexi@koenig-solutions.com for direct trainer consultations.
What are the prerequisites or prior experience needed for the Marketing Automation Workshop?
Participants need basic familiarity with NetSuite navigation, forms, and lists. We recommend completing ERP: Fundamentals or having equivalent experience. While HTML and CSS knowledge is beneficial, it is not mandatory. If you lack foundational knowledge, please review NetSuite’s free Getting Started videos before joining the Marketing Automation Workshop.
What is the average salary impact for professionals who complete the Marketing Automation Workshop and earn certification?
Earning NetSuite certification often yields a 10–15% salary premium. Certified administrators in the U.S. typically earn between $85,000 and $140,000. Marketing roles specializing in NetSuite report total compensation of $134,000 to $192,000. Certification significantly boosts your job marketability, as 70% of hiring firms prioritize candidates who hold official NetSuite credentials.
How does instructor-led training like the Marketing Automation Workshop compare to self-study for certification preparation?
Instructor-led training provides structured learning, real-time feedback, and hands-on labs that significantly increase pass rates. Koenig’s Marketing Automation Workshop features expert mentorship and scenario-based exercises. In contrast, self-study relies on disparate resources and requires higher personal discipline, which typically results in lower success rates compared to our guided, professional training approach.
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