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Marketing Analytics Forecasting Models with Excel

The Microsoft course Marketing Analytics Forecasting Models with Excel teaches marketing analysts and business professionals how to build and evaluate forecasting models in Excel to predict customer behavior and sales trends, solving the critical challenge of inaccurate demand planning. With 87% of Fortune 500 companies using Excel for financial forecasting, mastering these skills enables data-driven decisions that directly impact revenue and inventory efficiency.

This course prepares learners for the Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps) certification, enhancing credibility in data-centric marketing roles. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, ensuring hands-on mastery of forecasting techniques like exponential smoothing and regression to drive measurable business growth.

16 Hours (2 Days)
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Course Overview

The Marketing Analytics Forecasting Models with Excel course by Microsoft is designed for marketing analysts, data analysts, and business intelligence professionals seeking to leverage Excel for predictive modeling in marketing strategies. This course provides comprehensive training in building and interpreting forecasting models such as linear regression, exponential smoothing with trend and seasonality (Winter’s method), Ratio to Moving Average, and the Bass diffusion model for new product forecasting. Learners gain hands-on experience in analyzing sales trends, estimating seasonal impacts, and generating accurate demand forecasts using historical data. With over 750 million people using Excel for data analysis worldwide, proficiency in advanced forecasting techniques is a high-demand skill across industries including retail, finance, and consumer goods.

Students engage with core Excel tools and functions including FORECAST.ETS, FORECAST.LINEAR, and Excel Solver Add-in within the native Excel environment to build dynamic forecasting models. The hands-on lab component guides learners through real-world scenarios such as forecasting product sales before market launch, adjusting for seasonal patterns, and evaluating marketing mix impact using regression analysis. Participants work directly in Microsoft Excel, utilizing features like Forecast Sheet, data preprocessing tools, and scenario modeling to analyze datasets containing pricing, advertising, and competitor information. A key project involves constructing a marketing mix model to assess the effectiveness of promotional activities and pricing strategies on sales performance, providing practical experience applicable to business decision-making.

This course prepares learners for the Microsoft Office Specialist: Excel Expert (Microsoft 365 Apps) certification, a globally recognized credential validating advanced Excel proficiency. Professionals with certified Excel forecasting skills earn an average of $72,000 annually, with senior analysts reaching over $90,000, according to industry salary surveys. Koenig Solutions enhances learning with 1-on-1 training support and Guaranteed-to-Run batches using official Microsoft courseware, ensuring mastery of in-demand analytics techniques. Completing this training equips individuals to drive data-driven marketing decisions, improve forecast accuracy, and advance into senior analyst or marketing strategy roles in data-centric organizations.

What You'll Learn

✓Use Excel-based forecasting models to enhance marketing analytics, enabling data-driven decisions with Microsoft Excel.
✓Create regression models in Excel to accurately predict sales trends, improving sales planning and forecasting precision.
✓Forecast seasonal marketing patterns using Excel's Ratio to Moving Average method, helping you adapt strategies to market fluctuations.
✓Improve forecast accuracy by applying Excel Solver in Microsoft Excel, reducing errors and increasing confidence in your predictions.
✓Model new product sales with Bass diffusion in Excel, providing insights into adoption rates and market penetration.
✓Adjust for trend and seasonality effects using Winter's method in Excel, ensuring your marketing forecasts reflect real-world dynamics.

Prerequisites

Recommended knowledge before taking this course
  • Proficiency in Microsoft 365 or Excel 2019/2021 is required to complete Marketing Analytics Forecasting Models with Excel by Microsoft.
  • Learners must be able to use advanced Excel features, specifically VLOOKUP/XLOOKUP and PivotTables, prior to starting the course.
  • The course requires the Data Analysis ToolPak add-in to be enabled in Excel for performing regression and statistical forecasting.
  • A foundational understanding of marketing metrics, including sales volume, demand patterns, and customer acquisition costs, is necessary for model application.
  • Prior experience working with time-series datasets and identifying historical trends is required to effectively utilize the forecasting tools provided.
  • Familiarity with basic statistical concepts, such as identifying variables and understanding correlation, is essential for building reliable models in this Microsoft course.
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Certification Exam

Everything you need to know about the Marketing Analytics Forecasting Models with Excel certification exam

Exam Details
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Format
Multiple choice, labs & case studies
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Not applicable
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Marketing Analytics Forecasting Models with Excel

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Mastering Marketing Analytics Forecasting Models with Excel
Define forecasting in Microsoft marketing analytics Identify key use cases for predictive models Master essential time series data components Differentiate trend, seasonality, and data noise Import historical datasets into Microsoft Excel Organize complex data for forecasting analysis Sort critical data by precise time stamps Use Microsoft Excel for basic forecasting tasks
2
Day 2– Building Marketing Analytics Forecasting Models with Excel
Apply FORECAST.ETS functions in Microsoft Excel Master Exponential Smoothing (ETS) algorithm logic Configure advanced seasonality settings in forecasts Set statistical confidence intervals for predictions Handle missing data points with precision Aggregate time-based data for better insights Create automated forecast sheets in Excel Visualize complex forecasts with dynamic charts
3
Day 3– Accuracy in Marketing Analytics Forecasting Models with Excel
Interpret forecast confidence intervals effectively Evaluate critical forecast accuracy performance metrics Compare predicted versus actual business values Use Microsoft forecast statistics data tables Detect hidden anomalies in time series Adjust smoothing parameters for better results Refine forecast model inputs for accuracy Validate core model assumptions with data
4
Day 4– Advanced Marketing Analytics Forecasting Models with Excel
Model multiple seasonal patterns with precision Forecast outcomes using linear regression models Use FORECAST.LINEAR functions for trend analysis Predict market trends using regression techniques Incorporate external variables into your models Analyze marketing mix impact on performance Build dynamic forecasting models in Excel Update forecast models with new data
5
Day 5– Reporting Marketing Analytics Forecasting Models with Excel
Forecast sales and demand using Excel Predict consumer trends with data models Generate inventory recommendations for stakeholders Create actionable marketing decision reports Export forecast results for business use Share forecast insights with your team Apply forecasting to real business scenarios Document model assumptions and final outputs

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of Marketing Analytics Forecasting Models with Excel certified professionals report career advancement within 6 months

Salary Impact

+20%

Average salary increase reported after obtaining the Marketing Analytics Forecasting Models with Excel certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Marketing Analyst
  • Forecasting Analyst
  • Marketing Data Analyst
  • Sales Forecasting Specialist
  • Market Research Analyst
  • Business Intelligence Analyst

Companies Hiring

5,000+
Microsoft Google Amazon Accenture Deloitte KPMG Procter & Gamble Unilever Coca-Cola IBM

and 5,000+ organizations worldwide seeking Marketing Analytics Forecasting Models with Excel certified professionals

Real Transformations

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

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    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

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    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the Marketing Analytics Forecasting Models with Excel training course

Is the certification exam included in the Marketing Analytics Forecasting Models with Excel course, and what is the exam fee?
The certification exam is not included in the Marketing Analytics Forecasting Models with Excel course by Microsoft. You must purchase it separately for $100 USD. This fee is standard globally, excluding regional taxes. Register via Pearson VUE; the price excludes partner or trainer discounts.
What training formats does Koenig offer for the Marketing Analytics Forecasting Models with Excel course, and is Guaranteed-to-Run scheduling available?
Koenig delivers Marketing Analytics Forecasting Models with Excel via live online, classroom, 1-on-1, and self-paced Flexi formats. All are Guaranteed-to-Run regardless of enrollment. Each format features official Microsoft courseware, hands-on labs, and expert instruction, helping you match training to your schedule.
How long is lab access provided, and what environment is used for the Marketing Analytics Forecasting Models with Excel course?
Lab access for the Marketing Analytics Forecasting Models with Excel course lasts 30 days via Koenig’s LET Platform. You use cloud-hosted Microsoft Excel environments. These sandboxes enable practice with ETS, regression, and Solver models without the need for local software installation.
What is Koenig's rescheduling and cancellation policy for the Marketing Analytics Forecasting Models with Excel course?
Koenig permits one free reschedule if requested 10+ days before the start date. Changes within 10 days incur a 50% fee. Cancellations are non-refundable after enrollment; written notice is mandatory. You may reschedule the same course only once.
What is the format, number of questions, and passing score for the Microsoft certification exam related to Marketing Analytics Forecasting Models with Excel?
No dedicated Microsoft certification exists for Marketing Analytics Forecasting Models with Excel. However, skills align with Exam MO-211: Microsoft Excel Expert (Microsoft 365 Apps). This exam features 40–60 questions, a 100-minute duration, and a 700 passing score out of 1000.
How long is the Microsoft Excel Expert certification valid, and what is the renewal process and cost?
The Microsoft Excel Expert certification maintains lifetime validity and requires no renewal. Microsoft’s policy for role-based credentials earned after January 2019 ensures permanent professional recognition. No renewal fees apply, saving you the long-term costs associated with recertification.
What post-training support does Koenig provide after completing the Marketing Analytics Forecasting Models with Excel course?
Koenig offers 30 days of lab access, 6 months of recorded session access, and optional doubt-clearing sessions. You also receive career guidance and one free course retake within six months, ensuring you achieve sustained skill development and practical mastery.
Are there any prerequisites or prior experience required for the Marketing Analytics Forecasting Models with Excel course?
The course requires basic Excel proficiency, such as navigating worksheets and using formulas. No prior statistics or marketing analytics experience is mandatory. This makes the training ideal for beginners or professionals transitioning into data-driven marketing roles using Microsoft tools.
What is the average salary for professionals skilled in marketing analytics and Excel forecasting models?
Professionals skilled in Marketing Analytics Forecasting Models with Excel earn $75,000 to $95,000 annually in the U.S. Senior analysts in major markets reach $110,000. Industry surveys indicate that relevant certification can increase your earning potential by up to 15%.
How does instructor-led training for Marketing Analytics Forecasting Models with Excel compare to self-study in terms of exam success and skill retention?
Instructor-led training improves exam success by 35% over self-study, per Microsoft Learning outcomes. Koenig’s structured approach, live labs, and expert feedback boost retention. 90% of participants report applying these forecasting skills in their roles within three months of completion.

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