Google Analytics 4: Comprehensive Course for Digital Marketers Course Overview

Google Analytics 4: Comprehensive Course for Digital Marketers Course Overview

Unlock the power of data with our Google Analytics 4: Comprehensive Course for Digital Marketers. This course is designed to equip you with essential skills in data analysis, reporting, and insight generation. You will learn to navigate the new interface of Google Analytics 4, set up effective tracking, and interpret user behavior through comprehensive metrics. Our practical applications of these concepts will empower you to make informed marketing decisions that drive growth. By the end of the course, you’ll feel confident in using GA4 to enhance your digital marketing strategies, optimize campaigns, and improve user experience. Join us to elevate your analytical skills and stay ahead in the digital landscape!

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850

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Course Fee 850
Total Fees
850 (USD)
  • Live Training (Duration : 16 Hours)
  • Per Participant
  • Guaranteed-to-Run (GTR)
  • Classroom Training fee on request
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  • Live Training (Duration : 16 Hours)
  • Per Participant
  • Classroom Training fee on request

♱ Excluding VAT/GST

You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

Prerequisites for Google Analytics 4: Comprehensive Course for Digital Marketers

To ensure a productive learning experience in the Google Analytics 4: Comprehensive Course for Digital Marketers, students should ideally have the following minimum knowledge and skills:


  • Basic understanding of digital marketing concepts.
  • Familiarity with website analytics and metrics.
  • Experience with Google products (such as Google Ads or Google Search Console) is beneficial, but not required.
  • Basic proficiency in using web browsers and online tools.

These prerequisites will help you engage better with the course content and make the most out of your learning experience. We encourage all interested learners to sign up and expand their digital marketing expertise!


Target Audience for Google Analytics 4: Comprehensive Course for Digital Marketers

Google Analytics 4: Comprehensive Course for Digital Marketers equips professionals with essential skills to analyze website performance and enhance marketing strategies using the latest analytics tools.


  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • SEO Specialists
  • Content Marketers
  • E-commerce Managers
  • Business Analysts
  • Social Media Managers
  • Webmasters
  • Marketing Executives
  • UX/UI Designers
  • Advertising Professionals
  • Product Managers
  • Small Business Owners
  • Marketing Consultants


Learning Objectives - What you will Learn in this Google Analytics 4: Comprehensive Course for Digital Marketers?

Course Introduction

The Google Analytics 4: Comprehensive Course for Digital Marketers equips learners with essential skills to effectively utilize Google Analytics 4 for data-driven marketing strategies. Participants will gain in-depth knowledge of analytics concepts tailored for digital marketing.

Learning Objectives and Outcomes

  • Understand the fundamental concepts of Google Analytics 4 and its key features.
  • Set up Google Analytics 4 properties and implement tracking codes on websites and apps.
  • Navigate the Google Analytics 4 interface and utilize various reporting tools.
  • Analyze user behavior and engagement metrics to enhance digital marketing strategies.
  • Create and customize reports to focus on specific marketing goals and KPIs.
  • Utilize audience segmentation and insights for targeted marketing campaigns.
  • Implement conversion tracking to measure the effectiveness of marketing efforts.
  • Leverage machine learning insights and predictive metrics for better decision-making.
  • Integrate Google Ads with Google Analytics 4 for optimized advertising strategies.
  • Stay updated with the latest features and best practices in Google Analytics 4.

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