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MB-280T04: Configure a Dynamics 365 Customer Experience Solution Advanced

MB-280T04: Configure a Dynamics 365 Customer Experience Solution teaches IT, sales, and marketing professionals how to build end-to-end customer solutions using Dynamics 365 Sales and Customer Insights. Targeting roles like Business Analysts and Functional Consultants, it solves the critical pain point of disconnected customer journeys by enabling integrated lead management, product catalog configuration, and AI-driven marketing journeys. With 70–75% of organizations prioritizing unified customer experiences (Microsoft, 2025), this course delivers hands-on skills for real-world implementation.

Aligned to the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification (Exam MB-280, $165, 120 mins), this course includes official vendor-authorized courseware and Koenig’s Guaranteed-to-Run scheduling. Learners gain 30-day lab access to reinforce skills, ensuring they can confidently design scalable solutions that drive revenue growth and digital transformation in their organizations.

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Course Overview

The Microsoft course MB-280T04: Configure a Dynamics 365 Customer Experience Solution is designed for professionals preparing for the Dynamics 365 Customer Experience Analyst challenge project, a key component of the MB-280 certification pathway. This intermediate-level training targets business analysts, functional consultants, and CRM solution specialists responsible for designing and implementing customer engagement strategies. Participants will gain hands-on experience aligning Dynamics 365 Sales and Customer Insights to meet business requirements, a skill in high demand as over 95% of Fortune 500 companies now use Microsoft Dynamics 365 to power their customer relationship management systems. The course ensures learners can bridge functional gaps between sales operations and customer journey design.

Students work directly with core Microsoft platforms including Dynamics 365 Sales, Dynamics 365 Customer Insights - Journeys, and the Power Platform integration layer within a cloud-based lab environment. The hands-on labs focus on configuring lead management workflows, building product catalogs with pricing hierarchies, and designing AI-driven customer journeys with real-time triggers and A/B testing. A capstone project requires learners to evaluate fictional business requirements and build an integrated solution using both Dynamics 365 Sales and Customer Insights - Journeys, simulating real-world implementation scenarios. These labs are delivered through Microsoft’s official training environment, ensuring alignment with current service updates and best practices.

This course prepares candidates for recognition as a validated Dynamics 365 Customer Experience Analyst, a credential increasingly sought after in digital transformation roles. Professionals with certified Dynamics 365 skills report an average salary increase of 20-25%, with senior consultants earning up to $115,000 annually in North America. Koenig Solutions enhances this learning path with Guaranteed-to-Run scheduling and access to official Microsoft courseware, ensuring uninterrupted preparation. Completing MB-280T04 positions learners to lead customer experience implementations, driving measurable improvements in lead conversion and customer retention for modern enterprises.

What You'll Learn

✓Configure lead qualification processes within Dynamics 365 Sales to optimize sales pipeline management.
✓Implement opportunity tracking and Business Process Flows in Dynamics 365 Sales to accelerate conversion rates and revenue growth.
✓Configure the product catalog and pricing structures within Dynamics 365 Sales to ensure accurate and standardized product information.
✓Automate targeted marketing email delivery using Dynamics 365 Customer Insights - Journeys to increase engagement and campaign effectiveness.
✓Implement complex segmentation criteria and personalized customer journeys using Dynamics 365 Customer Insights - Journeys to improve retention.
✓Integrate Power Automate workflows with Dynamics 365 Sales and Dynamics 365 Customer Insights - Journeys to design a comprehensive solution that aligns with business requirements.

Prerequisites

Recommended knowledge before taking this course
  • Basic understanding of Microsoft Dynamics 365 applications and their functionalities.
  • Familiarity with the concepts of customer relationship management (CRM) and customer experience management.
  • Knowledge of basic data management principles and tools.
  • Experience with Microsoft Excel and general proficiency in using Microsoft Office applications.
  • A willingness to learn and engage with new technologies and solutions.
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Certification Exam

Everything you need to know about the MB-280T04 certification exam

Exam Details
Exam Name
Format
Multiple Choice Questions (MCQs), Case Studies, Drag-and-Drop Activities
Questions
40-60 questions
Duration
150-180 minutes
Passing Score
700 (out of 1000)
Validity
Typically 1-2 years (subject to update policies)
Retake Policy
Master the MB-280T04: Configure a Dynamics 365 Customer Experience Solution exam with a 24-hour wait for retakes. Subsequent attempts require a 14-day interval, capped at five attempts annually.
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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Lead and Opportunity Management for MB-280 Functional Consultants
This curriculum maps to the MB-280 exam objectives for Microsoft Dynamics 365 Sales configuration. Configure the Lead-to-Opportunity Business Process Flow for standardized tracking. Manage lead records using the Qualify Lead command to transition to opportunities. Configure lead disqualification workflows and status reason transitions. Define opportunity management settings and sales stage progression. Implement opportunity close processes and win/loss analysis. Configure custom fields and forms to support lead qualification data requirements. Govern the complete opportunity lifecycle through automated business process flows.
2
Day 2– Configure Product Catalogues for Microsoft Dynamics 365 Sales
Establish unit groups and units for product management. Build complex product family hierarchies and product properties. Integrate product bundles, kits, and individual items. Define accurate product pricing data structures and discount lists. Develop comprehensive price lists and price list items. Apply discount lists to optimize pricing strategies. Configure advanced product catalog settings including decimal precision. Manage multi-currency and exchange rate pricing strategies.
3
Day 3– Design Marketing Emails in Dynamics 365 Customer Insights - Journeys
Upload digital assets to the asset library for marketing use. Create and publish professional marketing emails using the email designer. Boost engagement with dynamic email personalization and data binding. Utilize reusable content blocks and global templates. Generate creative content ideas using Copilot for Sales and Marketing. Apply AI-driven themes and CSS for email styling. Perform rigorous email content testing and spam analysis. Implement suppression lists and controls to prevent duplicate sends.
4
Day 4– Orchestrate Customer Journeys with Dynamics 365 Customer Insights
Manage target segments for real-time customer journeys. Configure automated journey triggers and event-based entry points. Design personalized customer journey workflows using the journey designer. Define measurable business goals and KPIs for journey performance. Implement attribute-based or conditional branching logic. Execute A/B testing for journey optimization and content comparison. Leverage AI runtime for channel optimization and send-time personalization. Trigger actions directly from customer journeys to external systems.
5
Day 5– Capstone Project: Deploying Dynamics 365 Customer Experience
Assess complex customer experience requirements for MB-280 certification. Perform detailed gap analysis of existing configuration assets. Develop essential solution configuration assets including entities and forms. Integrate Dynamics 365 Sales and Customer Insights - Journeys. Design end-to-end automated customer journeys with integrated lead capture. Implement robust Lead-to-Opportunity Business Process Flows. Validate and publish the final solution components. Complete full-scale end-to-end configuration of the customer experience solution.

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of MB-280T04 certified professionals report career advancement within 6 months

Salary Impact

+18%

Average salary increase reported after obtaining the MB-280T04 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Dynamics 365 Consultant
  • Customer Experience Analyst
  • CRM Functional Consultant
  • Dynamics 365 Sales Consultant
  • Microsoft Dynamics Administrator
  • Customer Insights Consultant

Companies Hiring

5,000+
Microsoft Accenture Deloitte Capgemini Infosys TCS IBM PwC EY KPMG

and 5,000+ organizations worldwide seeking MB-280T04 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

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    Business Intelligence Lead

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  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

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    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

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  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the MB-280T04 training course

Is the MB-280 certification exam included in the MB-280T04: Configure a Dynamics 365 Customer Experience Solution course, and what is the cost?
The Microsoft MB-280 certification exam is not included in the MB-280T04 training course and requires a separate purchase. As of November 1, 2024, the official Microsoft exam fee is $165 USD. You can schedule your proctored exam via Pearson VUE or Certiport, with regional pricing adjustments.
What training formats are available for MB-280T04: Configure a Dynamics 365 Customer Experience Solution, and does Koenig offer Guaranteed-to-Run scheduling?
Koenig provides MB-280T04 in four formats: Live Online, Classroom, 1-on-1 Private Training, and Flexi self-paced modules. Every batch is Guaranteed-to-Run, ensuring your training schedule remains fixed and never canceled. This reliability allows you to plan your Microsoft certification journey with total confidence and zero disruption.
How long is lab access provided for MB-280T04: Configure a Dynamics 365 Customer Experience Solution, and what environment is used?
Lab access for MB-280T04 lasts 30 days, utilizing Microsoft-hosted cloud sandbox environments. These labs mirror real-world Dynamics 365 Sales and Customer Insights configurations. You gain hands-on experience managing leads, opportunities, product catalogs, and customer journeys within a secure, temporary tenant environment designed for skill mastery.
What is the rescheduling and cancellation policy for the MB-280T04: Configure a Dynamics 365 Customer Experience Solution course at Koenig?
Koenig offers free rescheduling for MB-280T04 with 7 days' notice; requests within 7 days incur a 50% fee. Cancellations made 7+ days prior qualify for a full refund. Our Guaranteed-to-Run policy ensures no course cancellations, providing essential protection for your professional training investment and schedule.
What is the format, number of questions, passing score, and time limit for the MB-280 certification exam?
The MB-280 exam consists of 40–60 questions, including case studies and drag-and-drop items. You have a 100-minute time limit and must achieve a 700/1000 passing score. It validates your expertise in configuring Dynamics 365 Sales, Customer Insights, product catalogs, and automated customer journeys using model-driven apps.
How long is the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification valid, and what is the renewal process?
This certification is valid for one year. Renewal is free via Microsoft Learn through a 30–60 minute online assessment covering new Dynamics 365 features. Failure to renew results in expiration, requiring you to retake the $165 MB-280 exam. Stay current to maintain your professional status without additional fees.
What post-training support does Koenig provide after completing the MB-280T04: Configure a Dynamics 365 Customer Experience Solution course?
After MB-280T04, Koenig provides 30 days of extended lab access, recorded session reviews, and optional doubt-clearing sessions. You receive expert exam preparation guidance and mentor access for technical queries. Our learning portal offers updated resources to ensure your certification success and effective practical implementation in the field.
What prerequisites are recommended before enrolling in MB-280T04: Configure a Dynamics 365 Customer Experience Solution?
Candidates should possess foundational knowledge of Dynamics 365 Sales and Customer Insights, including lead management and data modeling. Familiarity with Power Apps and Dataverse is strongly advised. Microsoft recommends completing the MB-280T01 through T03 modules or equivalent experience before attempting the advanced MB-280T04 project.
What is the average salary increase or career impact for professionals earning the Dynamics 365 Customer Experience Analyst certification?
Professionals holding the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate credential report annual salaries between $85,000–$115,000. Certification typically drives a 15–20% salary increase. This credential elevates your profile for roles like Functional Consultant or CRM Specialist, significantly enhancing your project leadership and career growth potential.
How does instructor-led MB-280T04 training at Koenig compare to self-study for exam pass rates and skill retention?
Koenig’s instructor-led MB-280T04 training achieves a 90%+ pass rate, compared to ~60% for self-study. Structured mentorship, real-time Q&A, and hands-on labs significantly improve retention. You gain deep expertise in complex tasks like configuring customer journeys and integrating Copilot in Sales, ensuring you are fully prepared for real-world challenges.

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