Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

The "Build and Analyze Customer Journeys using Marketing Cloud (MKT101)" course is designed to equip learners with the skills to leverage Salesforce Marketing Cloud for creating effective customer journeys. Through the course, participants gain insight into various aspects of digital marketing within the Salesforce ecosystem.

Module 1: Introduction to Salesforce Marketing Cloud provides an overview of the platform, setting the foundation for the course.

In Module 2: Administration, learners explore the administrative functions necessary for setting up and maintaining Marketing Cloud.

Module 3: Subscriber and Data Management teaches how to manage customer data and segment audiences for targeted campaigns.

Module 4: Email Message Design and Creation focuses on crafting compelling email messages using Marketing Cloud tools.

Module 5: Message Testing, Delivery, and Email Marketing Best Practices covers the essentials of optimizing and sending emails, ensuring best practices are followed.

Module 6: Marketing Automation introduces automation tools to create sophisticated customer journeys.

Module 7: Analytics and Troubleshooting helps learners understand how to measure campaign effectiveness and solve common issues.

Finally, Module 8: Summary wraps up the course, reviewing key concepts and skills.

This course is invaluable for marketing professionals looking to enhance their digital marketing strategies and effectively engage with customers through personalized journeys.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

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♱ Excluding VAT/GST

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You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

To ensure a successful learning experience in the Build and Analyze Customer Journeys using Marketing Cloud (MKT101) course, participants should meet the following minimum prerequisites:


  • Basic understanding of digital marketing concepts and strategies.
  • Familiarity with the core components of email marketing campaigns.
  • An introductory knowledge of Salesforce and its ecosystem is helpful, but not mandatory.
  • General computer literacy and proficiency in navigating internet applications.
  • Ability to use and understand basic data management and spreadsheet tools like Microsoft Excel.
  • Eagerness to learn about marketing automation and customer journey mapping.

Please note that while prior experience with Salesforce Marketing Cloud is beneficial, it is not a strict requirement for this course. The training is designed to accommodate learners who are new to the platform, with a step-by-step approach that builds from foundational concepts to more advanced topics.


Target Audience for Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

The Build and Analyze Customer Journeys using Marketing Cloud course is tailored for professionals keen on mastering email marketing and customer journey analytics within Salesforce.


Target Audience for the Course:


  • Digital Marketers
  • Marketing Automation Specialists
  • Email Marketing Managers
  • CRM Managers
  • Marketing Analysts
  • Data Analysts
  • Customer Journey Analysts
  • Salesforce Administrators
  • Salesforce Consultants
  • Marketing Operations Professionals
  • Customer Relationship Managers
  • IT Professionals working with marketing teams
  • Marketing Technologists
  • Business Analysts involved in marketing strategies
  • Marketing Executives looking to leverage Salesforce Marketing Cloud


Learning Objectives - What you will Learn in this Build and Analyze Customer Journeys using Marketing Cloud (MKT101)?

Introduction to Learning Outcomes and Concepts:

Gain expertise in Salesforce Marketing Cloud to design, implement, and analyze customer journeys, manage subscriber data, and leverage email marketing strategies for improved customer engagement.

Learning Objectives and Outcomes:

  • Understand the foundational elements of Salesforce Marketing Cloud and its role in customer journey management.
  • Learn to navigate and administer the Marketing Cloud environment effectively.
  • Master subscriber and data management to segment and target the right audience.
  • Develop skills in designing and creating engaging email messages using content tools and templates.
  • Implement testing strategies to optimize email campaigns and understand best practices in email marketing.
  • Utilize automation features within Marketing Cloud to streamline marketing processes and customer interactions.
  • Analyze campaign performance using Marketing Cloud analytics to make data-driven decisions.
  • Troubleshoot common issues and challenges encountered within the Marketing Cloud platform.
  • Gain knowledge of compliance and deliverability aspects to ensure successful email marketing campaigns.
  • Summarize the key takeaways from the course and apply them to real-world marketing scenarios to enhance customer experiences.