Salesforce/Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

Enroll for the 5-days Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training and certification course from Koenig solutions.

In this course, you will learn how to build customer journeys within Marketing Cloud. Our trainers will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

With this course, you can start your journey to becoming a Marketing Cloud Specialist.

Target Audience

This class is designed for email digital marketers who manage the email channel for their organization. Anyone who is new to Marketing Cloud can go for this course. No prior knowledge of Marketing Cloud is needed.

Learning Objectives

Upon completion of this course, participants will be able to:

• Explain compliance concepts to ensure optimal deliverability.
• Use tools within Marketing Cloud to uphold deliverability standards.
• Utilize Email Design best practices to ensure the best customer experience.
• Develop effective, relevant messages using Content Builder.
• Design and test different delivery methods and options when sending an email message.
• Design and execute customer journeys using automation tools within Marketing Cloud.
• Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
• Define fundamental data management and structure terminology.
• Use data segmentation tools to create targeted emails.
• Apply a simple data model concept to a real-world scenario.
• Define subscriber statuses, unsubscribe methods, and preferences.
• Analyze marketing campaigns using common KPIs.
• Solve a common marketing problem using troubleshooting guidance.
• Prioritize testing methods and tools to ensure quality control.
• Explain fundamental account and sending administration.
• Know where to go for more information, guidance, and support.
• Describe capabilities across the platform.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.