Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

The "Build and Analyze Customer Journeys using Marketing Cloud (MKT101)" course is designed to equip learners with the skills to leverage Salesforce Marketing Cloud for creating effective customer journeys. Through the course, participants gain insight into various aspects of digital marketing within the Salesforce ecosystem.

Module 1: Introduction to Salesforce Marketing Cloud provides an overview of the platform, setting the foundation for the course.

In Module 2: Administration, learners explore the administrative functions necessary for setting up and maintaining Marketing Cloud.

Module 3: Subscriber and Data Management teaches how to manage customer data and segment audiences for targeted campaigns.

Module 4: Email Message Design and Creation focuses on crafting compelling email messages using Marketing Cloud tools.

Module 5: Message Testing, Delivery, and Email Marketing Best Practices covers the essentials of optimizing and sending emails, ensuring best practices are followed.

Module 6: Marketing Automation introduces automation tools to create sophisticated customer journeys.

Module 7: Analytics and Troubleshooting helps learners understand how to measure campaign effectiveness and solve common issues.

Finally, Module 8: Summary wraps up the course, reviewing key concepts and skills.

This course is invaluable for marketing professionals looking to enhance their digital marketing strategies and effectively engage with customers through personalized journeys.