Harness Customer Engagement with MKT101: Building and Analyzing Customer Journeys using Marketing Cloud

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Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

The Build and Analyze Customer Journeys using Marketing Cloud (MKT101) certification is a professional accreditation that validates expertise in leveraging the Marketing Cloud platform for customer journey management. The certification delves into understanding a customer's needs, behaviours, and touchpoints to create personalised marketing pathways. It demonstrates proficiency in using data analytics tools to track and enhance customer engagement. Industries use this certification to identify professionals skilled in creating, optimising, and analysing customer journeys, enabling targeted marketing strategies and improved customer experiences. It fosters competency in harnessing technology to understand and meet customer needs, thereby driving business growth.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.


The 1-on-1 Advantage

Get 1-on-1 session with our expert trainers at a date & time of your convenience.

Flexible Dates

Start your session at a date of your choice-weekend & evening slots included, and reschedule if necessary.

4-Hour Sessions

Training never been so convenient- attend training sessions 4-hour long for easy learning.

Destination Training

Attend trainings at some of the most loved cities such as Dubai, London, Delhi(India), Goa, Singapore, New York and Sydney.

You will learn:

Live Online Training (Duration : 40 Hours) Fee On Request
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Course Prerequisites
• Previous experience in digital marketing
• Familiarity with Salesforce Marketing Cloud functionalities
• Basic knowledge of email marketing strategies
• Understanding of customer journey concepts
• Ability to use analytics and data to drive decisions
• Knowledge of content creation and marketing automation tools.

Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Certification Training Overview

MKT101 certification training equips marketers with the skills for building and analyzing customer journeys using Marketing Cloud. The course covers journey strategy, designing journeys with Journey Builder, testing and validating journeys, and data gathering and analysis for optimizing future journeys. Learners also explore how to leverage Automation Studio for more complex, data-driven journeys. This course provides hands-on experience that prepares individuals to create personalized, effective marketing campaigns.

Why Should You Learn Build and Analyze Customer Journeys using Marketing Cloud (MKT101)?

The MKT101 course benefits in stats include gaining proficiency in customer journey analysis, understanding customer behavior patterns, and enhancing marketing strategies. It provides insight into advanced tools and techniques for optimizing customer experience, thus improving business performance. Also, marketing effectiveness gets boosted through efficient data analysis. Training in Marketing Cloud develops statistical skills and broadens career prospects.

Target Audience for Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Certification Training

• Salesforce Marketing Cloud users
• Digital marketers seeking to optimize customer journeys
• Sales teams interested in leveraging marketing automation
• Business analysts focused on customer experience
• CRM managers wanting to boost customer engagement via Marketing Cloud
• Teams designing and gaining insights from customer journey data

Why Choose Koenig for Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Certification Training?

- Access to experienced, certified instructors that guide you through the course
- Opportunity to boost your career by gaining valuable skills in Marketing Cloud
- Customized training programs tailored to meet your specific learning needs
- Offers the unique concept of “destination training”, combining travel and learning
- Affordable pricing that best fits your budget
- Acknowledged as a top training institute worldwide
- Flexible date options to align with your schedule
- Instructor-led online training enabling interactive, real-time learning
- Wide array of courses to pick from
- Accredited training ensuring standard guidelines and quality of instruction are met.

Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Skills Measured

After completing the Build and Analyze Customer Journeys using Marketing Cloud (MKT101) certification training, an individual can earn skills like understanding and building customer journeys, using data and content to personalize journeys, troubleshooting and expanding journeys. They will also be able to understand Marketing Cloud segmentation, automation capabilities, Analytics Builder and Predictive Intelligence, thereby being able to effectively design, execute, and track campaigns across multiple channels.

Top Companies Hiring Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Certified Professionals

Companies such as Salesforce, Deloitte, Publicis Sapient, Accenture, PwC, and Capgemini often seek professionals certified in Marketing Cloud (MKT101) for building and analyzing customer journeys. This certification demonstrates proficiency in utilizing tools to create effective personalized customer experiences, a sought-after skill in the digitized business arena.

Learning Objectives - What you will Learn in this Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course?

The primary learning objectives of MKT101 cover understanding how to build and analyze customer journeys using Marketing Cloud. You will learn how to define and understand customer journeys, and how to manage and optimize these using the Salesforce Marketing Cloud tool. Additionally, you'll explore how to leverage data to make informed decisions, create personalized campaigns, and measure success through analytics. There will be a focus on developing the skills to employ various Marketing Cloud features, such as Email Studio, Mobile Studio, Journey Builder, and more to create effective marketing strategies.


Yes, course requiring practical include hands-on labs.
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Yes, we do offer corporate training More details
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Yes, we also offer weekend classes.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
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Buy-Now. Pay-Later option is available using credit card in USA and India only.
You will receive the letter of course attendance post training completion via learning enhancement tool after registration.
Yes you can.
Yes, we do. For details go to flexi
You can pay through debit/credit card or bank wire transfer.
Yes you can request your customer experience manager for the same.
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You can request a refund if you do not wish to enroll in the course.
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After you submit your payment, you will land on the payment confirmation screen.It contains your payment confirmation message. You will likewise get a confirmation email after your transaction is submitted.
We do accept all major credit cards from Visa, Mastercard, American Express, and Discover.
Credit card transactions normally take 48 hours to settle. Approval is given right away; however,it takes 48 hours for the money to be moved.
Yes, we do accept partial payments, you may use one payment method for part of the transaction and another payment method for other parts of the transaction.
Yes, if we have an office in your city.
1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
Yes, fee excludes local taxes.
Yes, we do.
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1 on 1 Public you can select your own schedule, other students can be merged. Choose 1-on-1 if published schedule doesn't meet your requirement. If you want a private session, opt for 1-on-1 Private.
Duration of Ultra-Fast Track is 50% of the duration of the Standard Track. Yes(course content is same).

Prices & Payments

Yes of course.
Yes, We are

Travel and Visa

Yes we do after your registration for course.

Food and Beverages



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