The "Build and Analyze Customer Journeys using Marketing Cloud (MKT101)" course is designed to equip learners with the skills to leverage Salesforce Marketing Cloud for creating effective customer journeys. Through the course, participants gain insight into various aspects of digital marketing within the Salesforce ecosystem.
Module 1: Introduction to Salesforce Marketing Cloud provides an overview of the platform, setting the foundation for the course.
In Module 2: Administration, learners explore the administrative functions necessary for setting up and maintaining Marketing Cloud.
Module 3: Subscriber and Data Management teaches how to manage customer data and segment audiences for targeted campaigns.
Module 4: Email Message Design and Creation focuses on crafting compelling email messages using Marketing Cloud tools.
Module 5: Message Testing, Delivery, and Email Marketing Best Practices covers the essentials of optimizing and sending emails, ensuring best practices are followed.
Module 6: Marketing Automation introduces automation tools to create sophisticated customer journeys.
Module 7: Analytics and Troubleshooting helps learners understand how to measure campaign effectiveness and solve common issues.
Finally, Module 8: Summary wraps up the course, reviewing key concepts and skills.
This course is invaluable for marketing professionals looking to enhance their digital marketing strategies and effectively engage with customers through personalized journeys.
Purchase This Course
♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
To ensure a successful learning experience in the Build and Analyze Customer Journeys using Marketing Cloud (MKT101) course, participants should meet the following minimum prerequisites:
Please note that while prior experience with Salesforce Marketing Cloud is beneficial, it is not a strict requirement for this course. The training is designed to accommodate learners who are new to the platform, with a step-by-step approach that builds from foundational concepts to more advanced topics.
The Build and Analyze Customer Journeys using Marketing Cloud course is tailored for professionals keen on mastering email marketing and customer journey analytics within Salesforce.
Target Audience for the Course:
Gain expertise in Salesforce Marketing Cloud to design, implement, and analyze customer journeys, manage subscriber data, and leverage email marketing strategies for improved customer engagement.
