Salesforce/Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

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Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

Enroll for the 5-days Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training and certification course from Koenig solutions.

In this course, you will learn how to build customer journeys within Marketing Cloud. Our trainers will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

With this course, you can start your journey to becoming a Marketing Cloud Specialist.

Target Audience

This class is designed for email digital marketers who manage the email channel for their organization. Anyone who is new to Marketing Cloud can go for this course. No prior knowledge of Marketing Cloud is needed.

Learning Objectives

Upon completion of this course, participants will be able to:

  • Explain compliance concepts to ensure optimal deliverability.
  • Use tools within Marketing Cloud to uphold deliverability standards.
  • Utilize Email Design best practices to ensure the best customer experience.
  • Develop effective, relevant messages using Content Builder.
  • Design and test different delivery methods and options when sending an email message.
  • Design and execute customer journeys using automation tools within Marketing Cloud.
  • Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
  • Define fundamental data management and structure terminology.
  • Use data segmentation tools to create targeted emails.
  • Apply a simple data model concept to a real-world scenario.
  • Define subscriber statuses, unsubscribe methods, and preferences.
  • Analyze marketing campaigns using common KPIs.
  • Solve a common marketing problem using troubleshooting guidance.
  • Prioritize testing methods and tools to ensure quality control.
  • Explain fundamental account and sending administration.
  • Know where to go for more information, guidance, and support.
  • Describe capabilities across the platform.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

The 1-on-1 Advantage
Methodology
Flexible Dates
  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option
4-Hour Sessions
Certificate Insurance
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(Video Recording of Live Online)
Destination Training
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When You Want To Take It Easy!
Live Online Training (Duration : 40 Hours)    View Sample Class 3050 + If you accept merging of other students. Per Participant
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Ultra-Fast Track
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Online
10 - 14 Oct 09:00 AM - 05:00 PM CST
(8 Hours/Day)
Online
07 - 11 Nov 09:00 AM - 05:00 PM CST
(8 Hours/Day)
Can’t Attend Live Online? Buy Flexi For Only $199 (Video Recording of Live Online)
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Course Prerequisites

Basic Computer Knowledge

Trending Technologies

 Cloud Administration
 CRM
 Analytics

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FAQ's

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The Fee includes:
  • Courseware
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1-on-1 you can select your own schedule, other students can be merged but you select the schedule. Choose 1-on-1 if published schedule do not meet your requirement. If you also want a private session, opt for 1-on-1 Public.
Yes.
No, it is not included.
In both, you choose the schedule. In public, other participants can join, Private other participants want to join.
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You can request a refund if you do not wish to enroll in the course.
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Yes, we also offer weekend classes.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes. You can access courseware for most vendors.
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Dubai, Goa, Delhi, Bangalore.
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Yes of course. 100% refund if training not upto your satisfaction.

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Travel and Visa

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“It is an interesting story and dates back half a century. My father started a manufacturing business in India in the 1960's for import substitute electromechanical components such as microswitches. German and Japanese goods were held in high esteem so he named his company Essen Deinki (Essen is a well known industrial town in Germany and Deinki is Japanese for electric company). His products were very good quality and the fact that they sounded German and Japanese also helped. He did quite well. In 1970s he branched out into electronic products and again looked for a German name. This time he chose Koenig, and Koenig Electronics was born. In 1990s after graduating from college I was looking for a name for my company and Koenig Solutions sounded just right. Initially we had marketed under the brand of Digital Equipment Corporation but DEC went out of business and we switched to the Koenig name. Koenig is difficult to pronounce and marketeers said it is not a good choice for a B2C brand. But it has proven lucky for us.” – Says Rohit Aggarwal (Founder and CEO - Koenig Solutions)
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