Salesforce/Build and Analyze Customer Journeys using Marketing Cloud (MKT101)

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Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Course Overview

Enroll for the 5-days Build and Analyze Customer Journeys using Marketing Cloud (MKT101) training and certification course from Koenig solutions.

In this course, you will learn how to build customer journeys within Marketing Cloud. Our trainers will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

With this course, you can start your journey to becoming a Marketing Cloud Specialist.

Target Audience

This class is designed for email digital marketers who manage the email channel for their organization. Anyone who is new to Marketing Cloud can go for this course. No prior knowledge of Marketing Cloud is needed.

Learning Objectives

Upon completion of this course, participants will be able to:

  • Explain compliance concepts to ensure optimal deliverability.
  • Use tools within Marketing Cloud to uphold deliverability standards.
  • Utilize Email Design best practices to ensure the best customer experience.
  • Develop effective, relevant messages using Content Builder.
  • Design and test different delivery methods and options when sending an email message.
  • Design and execute customer journeys using automation tools within Marketing Cloud.
  • Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
  • Define fundamental data management and structure terminology.
  • Use data segmentation tools to create targeted emails.
  • Apply a simple data model concept to a real-world scenario.
  • Define subscriber statuses, unsubscribe methods, and preferences.
  • Analyze marketing campaigns using common KPIs.
  • Solve a common marketing problem using troubleshooting guidance.
  • Prioritize testing methods and tools to ensure quality control.
  • Explain fundamental account and sending administration.
  • Know where to go for more information, guidance, and support.
  • Describe capabilities across the platform.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

The 1-on-1 Advantage

Flexible Dates

  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option

4-Hour Sessions

Destination Training
(Dubai/London/Sydney
New York/Delhi/Goa
Singapore)

Flexi
(Video Recording of Live Online)

Live Online Training (Duration : 40 Hours) Fee On Request
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Date On Request
Can’t Attend Live Online? Click to Buy Flexi For Only $199 (Video Recording of Live Online)
Course Prerequisites

Basic Computer Knowledge

Student Feedback  (Check Koenig Feedback on Trustpilot)

Q1 Say something about the Trainer? Q2 How is Koenig different from other training Companies? Q3 Will you come back to Koenig for training ?
Student Name Country Feedback Rating
Abu United States A1. Yes, she was very clear & a strong mastery of both English & Azure platforms hence following was easy. She was also patient and was answering every question asked, she also shared material & tips on how to pass the exam, Well done, and keep it up.
Nick Barker United States A1. Calm and understanding, she not only kept the course running well but also took time to help those with lots of questions. Very well done.
Robin Johnson United States A2. Individual attention during training, excellent customer service and coordination. Neha has been ever so helpful and is definitely an asset to Koenig.
Shivani Prasad United States A1. The trainer was great and his teaching methods were incredible. He used different teaching methods to ensure I was learning well. A fun trainer with lots of patience and understanding.
Adam United States A1. The trainer was very knowledgeable and well prepared about the presentation/training subject, with a positive attitude towards students and making every effort in answering questions during the training session. Top-notch service!
Suresh United States A1. Exceptional... recommend to everyone!
Shyam Vaddakapett United States A1. My trainer, Mohit Kakkar was excellent as he focused on hands-on assignments to supplement the concepts of AZ 900. The training coordinator Jasmeet as well as the ops manager Sheshadri are also very professional and customer-centric. I recommend Koenig for training courses, and I will take some more courses with them soon.
Gilles Chirlias United States A1. Chavi was a great teacher, I have learned a lot from her. I would like to have her for the next training, which would be the AZ 301 and AZ 500.
Abdulrahman Saad Alshahrani United States A1. Excellent trainer. I will take another course with him someday. He deserves a good appreciation from his Manager.
Anonymous United States https://www.youtube.com/watch?v=sqC40CFfBYI

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FAQ's

1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
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The Fee includes:
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Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1-on-1 you can select your own schedule, other students can be merged but you select the schedule. Choose 1-on-1 if published schedule do not meet your requirement. If you also want a private session, opt for 1-on-1 Public.
Yes.
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Travel and Visa

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