Open Source/Technical Product Management

Technical Product Management Certification Training Course Overview

Enroll for the 6 Day Technical Product Management training course from Koenig Solutions. In this course you will learn skills that make up the entire Product Management process, from ideation to market research to wireframing to prototyping to user stories to Product Management leadership.

Product knowledge training demonstrates your product's features and benefits, so that the trainees achieve greater results when they promote, sell, and use it. To help each group get the most out of the product training, you will have to create different learning programs.

Target Audience:

  • Product Managers
  • Entrepreneurs

 

Technical Product Management (48 Hours) Download Course Contents

Live Virtual Classroom 2500
Group Training
01 - 06 Nov GTR 09:00 AM - 05:00 PM CST
(8 Hours/Day)

06 - 11 Dec GTR 09:00 AM - 05:00 PM CST
(8 Hours/Day)

1-on-1 Training (GTR)
4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

GTR=Guaranteed to Run
Classroom Training (Available: London, Dubai, India, Sydney, Vancouver)
Duration : On Request
Fee : On Request
On Request
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Course Modules

Module 1: Introduction to Product Management
  • What is a Product?
  • What is Product Management?
  • Product Lifecycle
  • Types of Product Management
Module 2: Market Research & Analysis
  • Qualitative Research
  • Quantitative Research
  • Surveys and Interviews
  • Value Proposition Design
  • Strategic Planning, Competitor Analysis and Market Model
Module 3: Product Ideation & Validation
  • Idea Generation
  • Feasibility Analysis
  • Product Market Fit
  • Personas
  • User Stories
  • User Journey Maps
Module 4: Prototyping
  • Prototype Development
  • Prototype Testing
  • Wireframing
  • Usability Testing
Module 5: Design Process
  • Design Thinking (Principles, Mindset & Tools)
  • Introduction to User Experience
  • Feedback and Critiques
Module 6: Product Development
  • Agile Product Development
  • Lean Product Development
  • SCRUM Framework
Module 7: Branding & its Impact on Product
  • Brand Essence and its Importance
  • Brand Values and their Need
  • Translating your Brand into a Positioning
  • Statement
  • Brand Architecture - Why is it Necessary?
  • Different Models of Brand Architecture
  • How to Develop Brand Architecture?
  • Brand Equity and its Relevance
  • Branded House and House of Brands
  • Developing and Managing a Brand Portfolio
Module 8: Pricing and Monetisation
  • Pricing Model
  • Product Costing
  • Pricing Strategy
Module 9: Go-To-Market Strategy
  • Segmentation | Target | Positioning
  • Sales Forecasting
Module 10: Digital Marketing
  • Why Digital Marketing is important - changing Media habits
  • Digital Marketing Framework - Salience
  • Authority, Engagement, Advocacy
  • Enhancing Organic Visibility (SEO)
  • Paid Search Marketing (Google Ads)
  • Content Marketing
  • Social Media Marketing (Facebook,
  • Instagram, Twitter, LinkedIn)
  • Email Marketing (Mailchimp)
Module 11: Product Road Mapping & Prioritisation
  • Product Road mapping
  • Feature Prioritisation
  • Prioritisation using RICE
Module 12: Analytics for Product Management
  • Analytics for Customer Research
  • Data Visualisation and Storytelling
  • Regression and Clustering
  • Text Mining Foundations
  • Social Media Analytics
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Course Prerequisites
  • This course has no prerequisites.