Strategic Planning Using the Balanced Scorecard Course Overview

The Balanced Scorecard is a Strategic planning and management system used by organizations to align business activities with their vision and strategy. It provides a framework to translate a company's strategic goals into a coherent set of Performance metrics across four perspectives: Financial, Customer, Internal Business Processes, and Learning and Growth. These perspectives provide a balanced view of overall performance, encouraging companies to invest in long-term capabilities and employee satisfaction as well as current and future financial success. The Balanced Scorecard assists industries in monitoring organizational performance against strategic goals, fostering alignment, and providing feedback for Strategic refinement and execution.