Sales – Setting the Foundation Course Overview

Sales – Setting the Foundation
Duration: 4 Hours

This foundational course is tailored for those new to sales and marketing, focusing on key takeaways, concise definitions, and actionable strategies. Ideal for entry-level roles like phone sales, retail sales, account managers, and field sales reps.

Learning Objectives:
1. Understand the distinction between sales and marketing.
2. Familiarize with crucial sales terms and language.
3. Master the skills of identifying and understanding your audience.
4. Learn effective sales techniques and customer retention strategies.

This course offers practical applications including creating customer avatars and understanding the sales cycle, ensuring participants can immediately apply concepts to real-world situations.