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MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights

The MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights course teaches business analysts and functional consultants to design, build, and optimize real-time customer journeys using Microsoft’s AI-driven marketing automation tools. It solves the growing need for personalized customer engagement, with 74% of marketers citing journey personalization as a top challenge. Learners gain hands-on experience creating segments, triggers, and multi-channel campaigns in Dynamics 365 Customer Insights - Journeys.

This course prepares for the Microsoft Applied Skills credential in Customer Insights - Journeys. Koenig Solutions offers official vendor-authorized courseware and 30-day lab access, ensuring mastery of journey analytics and AI-powered optimization. Graduates advance into roles driving measurable marketing outcomes in data-driven organizations.

8 Hours (1 Days)
Live Online / Classroom
0+ professionals trained

Training Formats & Pricing

1-on-1 USD 850
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Public Batch USD 650
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Self-Paced On Request
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Course Overview

The Microsoft course MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights is designed for business analysts, functional consultants, and marketing professionals aiming to validate their skills in customer journey orchestration. This 1-day instructor-led training prepares learners for the Applied Skills Assessment credential, focusing on real-time engagement through Dynamics 365 Customer Insights - Journeys. Participants will gain hands-on experience creating segment-based and trigger-based journeys, configuring AI-powered actions, and measuring campaign effectiveness. With over 95% of Fortune 500 companies using Microsoft cloud services, mastering this platform positions professionals at the forefront of digital transformation in customer experience management.

Students engage directly with Dynamics 365 Customer Insights - Journeys in a live lab environment, building end-to-end marketing workflows using tools such as real-time segments, triggers, Power Automate integrations, AI-driven channel optimization, and content personalization blocks. The hands-on labs guide learners through publishing marketing emails, setting business goals, and executing A/B tests within the journey designer. A key project involves constructing a trigger-based journey that responds to customer behaviors like email link clicks, branching based on attributes, and initiating follow-up tasks or downstream journeys. These practical exercises are conducted in a dedicated Dataverse-hosted Customer Insights - Journeys environment, mirroring real-world deployment scenarios used by global enterprises.

This course prepares candidates for the Microsoft Applied Skills credential in Customer Insights - Journeys, a recognized validation of expertise in modern marketing automation. Certified professionals report salary increases of up to 20%, with Dynamics 365 consultants averaging $83,000 annually according to Payscale. Koenig Solutions enhances learning outcomes with official Microsoft courseware, Guaranteed-to-Run scheduling, and access to expert-led labs. Upon completion, learners are equipped to design intelligent customer journeys that drive engagement, support data-driven decision-making, and advance careers in customer experience strategy and marketing operations.

Prerequisites

Recommended knowledge before taking this course
  • Familiarity with the Dynamics 365 Customer Insights - Journeys application interface and core features is essential for mastering the Microsoft MB-7005 certification. This knowledge helps you design effective customer journeys within the Dynamics 365 Customer Insights platform.
  • Experience in creating and managing customer segments based on attributes in Dynamics 365 Customer Insights is crucial. It enables you to target specific audiences and optimize marketing efforts, aligning with the objectives of the MB-7005 course by Microsoft.
  • Hands-on practice with trigger-based and segment-based journey configurations in Dynamics 365 Customer Insights prepares you to build personalized customer experiences. This skill is vital for success in the Microsoft MB-7005 certification exam.
  • Understanding real-time journey lifecycle states—Draft, Live, Paused, Stopped, and Completed—is key to managing customer engagement effectively in Dynamics 365 Customer Insights. Such knowledge is fundamental for achieving certification and improving customer interactions.
  • The ability to create and publish marketing emails and messages within Dynamics 365 Customer Insights - Journeys enhances your marketing automation skills. This competency is a core part of the MB-7005 training by Microsoft, helping you deliver targeted campaigns.
  • Basic knowledge of Power Automate integration for journey triggers and actions is necessary to automate workflows in Dynamics 365 Customer Insights. This understanding supports your goal to pass the MB-7005 exam and streamline customer journeys.
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Certification Exam

Everything you need to know about the MB-7005 certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Master MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights
Master real-time journey orchestration capabilities Design and publish professional marketing emails Manage digital assets for marketing campaigns Personalize email content using dynamic tokens Develop reusable email templates for efficiency Implement A/B testing for email optimization Execute instant delivery via Send Now Sync LinkedIn segments for targeted outreach
2
Day 2– Advanced Segmentation and Microsoft Trigger Management
Build static segments for precise targeting Deploy dynamic behavioral segments for engagement Utilize Microsoft Dynamics 365 unified segments Construct scalable segment templates for reuse Generate new segments from journey analytics Manage complex attribute-based trigger logic Configure custom and system-defined triggers Automate triggers via journeys and flows
3
Day 3– Strategic Journey Design and Orchestration Tactics
Architect effective segment-based customer journeys Design responsive trigger-based marketing paths Define measurable business goals for journeys Integrate multi-channel messages into paths Apply conditional branching for personalized logic Compare if/then versus attribute-based branches Deploy AI-powered actions for smarter engagement Optimize communication channels with AI runtime
4
Day 4– Advanced MB-7005 Journey Configuration and Analytics
Embed automated tasks within customer journeys Connect external systems using robust connectors Fine-tune journey settings and delivery timing Apply exclusion criteria for contact entry Execute A/B testing within live journeys Analyze journey performance with key metrics Activate and publish complex customer journeys Monitor real-time journey execution performance
5
Day 5– Journey Lifecycle Management and Industry Best Practices
Utilize version control for journey updates Create standardized templates for rapid deployment Resolve common journey errors through troubleshooting Audit journey status and configuration changes Secure data access with role-based permissions Align journey workflows with marketing strategy Ensure compliance and data governance standards Complete guided lab for journey creation

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of MB-7005 certified professionals report career advancement within 6 months

Salary Impact

+19%

Average salary increase reported after obtaining the MB-7005 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Dynamics 365 Customer Insights Specialist
  • Marketing Automation Consultant
  • Customer Journey Orchestrator
  • CRM Marketing Analyst
  • Dynamics 365 Marketing Manager
  • Customer Experience Analyst

Companies Hiring

5,000+
Microsoft Accenture Deloitte Capgemini Infosys Wipro Cognizant PwC EY JPMorgan Chase

and 5,000+ organizations worldwide seeking MB-7005 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the MB-7005 training course

Is the MB-7005: Create and Manage Journeys with Dynamics 365 Customer Insights certification exam included in the course fee?
The MB-7005 course fee excludes the certification exam, which must be purchased separately. The Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam (MB-220) costs $165 USD, with regional pricing variations. This exam validates your technical proficiency in managing complex customer journeys, segments, and marketing channels within the Dynamics 365 ecosystem.
What training formats are available for MB-7005 at Koenig Solutions, and is Guaranteed-to-Run scheduling offered?
Koenig Solutions provides MB-7005 training via live online instructor-led, classroom, and 1-on-1 formats, all featuring Guaranteed-to-Run scheduling. This policy ensures your course proceeds regardless of enrollment numbers. You benefit from flexible scheduling, global destination training options, and direct interaction with expert instructors during hands-on lab integrations.
How long is lab access provided for MB-7005, and what environment is used?
You receive 30 days of post-training lab access for MB-7005 via secure, cloud-based sandbox environments hosted on Microsoft Azure. These vendor-hosted labs provide a production-like setting to master Dynamics 365 Customer Insights – Journeys. You can confidently build and test customer journeys, segments, and marketing assets to solidify your practical skills.
What is Koenig's rescheduling and cancellation policy for the MB-7005 course?
Koenig permits free rescheduling of the MB-7005 course with at least 10 days' notice; changes within 10 days incur a 50% fee. Cancellations made 14+ days before the start date qualify for a full refund. Per our Terms of Service, each session is eligible for one-time rescheduling to ensure consistent training quality.
What is the format, number of questions, passing score, and time limit for the MB-220 exam associated with MB-7005?
The MB-220 exam features 40–60 questions, including multiple-choice, case studies, and performance-based tasks, with a 100-minute limit. A passing score of 700/1000 is required. This exam rigorously evaluates your ability to configure Customer Insights – Journeys, manage complex audience segments, and execute high-impact marketing campaigns effectively.
How long is the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant certification valid, and how is it renewed?
This certification remains valid for one year and requires annual renewal via a free online assessment on Microsoft Learn. The 45-minute renewal exam focuses on critical updates to Customer Insights – Journeys. You must pass this assessment six months before expiration to maintain active status, as original exams were retired November 30, 2024.
What post-training support does Koenig provide after completing the MB-7005 course?
Koenig offers 30 days of post-training support for MB-7005, including recorded sessions, lab access, and direct instructor consultations. You also gain 6 hours of free trainer-led doubt-clearing sessions, Qubits exam prep software, and a certificate of completion. These resources are designed to reinforce your technical expertise and maximize your exam success.
What are the prerequisites or prior experience needed for the MB-7005 course?
We recommend foundational knowledge of Dynamics 365 Customer Insights and basic marketing principles before starting MB-7005. Familiarity with creating marketing assets, segments, and workflows is highly beneficial. While no formal certification is required, prior experience in CRM or digital marketing will significantly accelerate your understanding of advanced journey automation and engagement.
What career impact or salary increase can I expect after completing the MB-7005 course and earning the certification?
Professionals with Dynamics 365 Customer Insights expertise earn an average salary of $95,000–$120,000 annually in the U.S. in roles like Marketing Automation Specialist. This certification validates your in-demand skills in customer journey management, dramatically increasing your employability and positioning you for leadership roles in high-stakes digital transformation projects.
How does instructor-led MB-7005 training at Koenig compare to self-study for exam preparation?
Instructor-led MB-7005 training at Koenig provides structured learning, expert guidance, and real-time doubt resolution that self-study lacks. You receive official Microsoft courseware, 30-day lab access, and Qubits exam prep tools. This comprehensive approach significantly improves your pass rates compared to independent study using fragmented public resources.
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