Microsoft Dynamics 365 for Marketing Course Overview

Microsoft Dynamics 365 for Marketing Course Overview

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Unlock the power of Microsoft Dynamics 365 for Marketing with our comprehensive course designed for both beginners and experienced marketers. This course covers essential topics such as segments and list management, lead management, and email marketing, equipping you with the skills needed to create effective marketing campaigns.

You’ll learn to craft customer journeys, manage events, and leverage surveys to gather insights. By the end of this course, you'll be able to utilize Dynamics 365 features to engage customers effectively and improve campaign performance. Gain practical experience that enables you to apply your knowledge in real-world scenarios, enhancing your marketing strategy with data-driven decisions.

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  • Classroom Training fee on request

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You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

Prerequisites for Microsoft Dynamics 365 for Marketing Course

To ensure a smooth learning experience in the Microsoft Dynamics 365 for Marketing course, we recommend that participants have the following minimum knowledge and skills:


  • Basic understanding of CRM (Customer Relationship Management) concepts and practices.
  • Familiarity with marketing principles and strategies.
  • Experience using Microsoft Office Suite, particularly Excel for data management.
  • Basic knowledge of data segmentation and analysis.
  • Familiarity with web technologies and concepts (such as landing pages and online forms) is beneficial but not mandatory.

These prerequisites aim to help you engage more effectively with the course content and enhance your overall learning experience. We welcome learners from various backgrounds and levels of expertise, and our instructors will provide support as needed.


Target Audience for Microsoft Dynamics 365 for Marketing

Microsoft Dynamics 365 for Marketing equips professionals with essential skills in marketing automation, lead management, and customer engagement, crucial for driving successful marketing campaigns.


  • Marketing Managers


  • Digital Marketing Specialists


  • CRM Administrators


  • Data Analysts


  • Marketing Automation Experts


  • Sales & Business Development Representatives


  • Event Coordinators


  • Business Analysts


  • Customer Experience Managers


  • Social Media Managers


  • Marketing Consultants


  • IT Professionals in Marketing Technology


  • Entrepreneurs & Small Business Owners


  • Advertising Agencies


  • Nonprofit Organization Marketers




Learning Objectives - What you will Learn in this Microsoft Dynamics 365 for Marketing?

Introduction:
The Microsoft Dynamics 365 for Marketing course equips students with essential skills to manage marketing strategies and campaigns using Dynamics 365. Participants will gain practical knowledge in areas such as lead management, email marketing, and event management.

Learning Objectives and Outcomes:

  • Understand the core features of Dynamics 365 for Marketing.
  • Manage segments and lists effectively for targeted marketing.
  • Create and optimize marketing pages for user engagement.
  • Develop and track leads throughout the marketing funnel.
  • Design, implement, and analyze email marketing campaigns.
  • Map out customer journeys to enhance user experience.
  • Organize and manage events to drive brand engagement.
  • Utilize survey management tools to gain customer insights.
  • Analyze marketing performance metrics for strategy improvement.
  • Integrate Dynamics 365 with other tools and platforms for seamless marketing operations.

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