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SEO: On-Page, Off-Page & Technical SEO Intermediate

Master Search Engine Optimization (SEO) equips digital marketers, content strategists, and SEO specialists with advanced skills to overcome declining organic visibility due to AI-driven search changes. Designed for professionals facing challenges in maintaining search rankings amid evolving algorithms, this Open Source course teaches AI-optimized content structuring, technical SEO audits, and GEO strategy development. With 70% of marketers reporting traffic drops from AI Overviews (SEMrush 2024), the curriculum delivers actionable tactics using free, open-source tools to future-proof digital presence.

This course prepares learners for the Open Source SEO Practitioner Certification, featuring a 60-question, 120-minute exam with an 80% passing score. Koenig Solutions provides 30-day lab access to real-world audit environments and official vendor-authorized courseware. Graduates gain the expertise to lead AI-resistant SEO strategies and increase organic reach in next-gen search landscapes.

40 Hours (5 Days)
Live Online / Classroom
1+ professionals trained

Training Formats & Pricing

1-on-1 USD 2,150
Dedicated instructor, your schedule Fastest
Public Batch USD 1,700
Group class, fixed schedule Most Popular
Self-Paced USD 199
Recorded sessions, learn anytime Best Value

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Course Overview

The Master Search Engine Optimization (SEO) course by Open Source is a comprehensive training program designed to equip digital marketing professionals, SEO specialists, and content strategists with cutting-edge skills in both traditional search engine optimization and Generative Engine Optimization (GEO). While no formal certification exam is mandated, this course aligns with industry-recognized competencies validated by platforms like Google and Moz. It serves key roles such as Technical SEO Specialist, Local SEO Specialist, and SEO Strategist—positions in high demand as 73% of marketers report increased investment in organic search strategies according to recent industry surveys. This Open Source curriculum ensures learners gain practical expertise that directly applies to real-world digital marketing challenges.

Students engage with a modern stack of open-source and AI-integrated tools including DataForSEO, PageSpeed MCP, Claude SEO, and gbrain, all configured through a local development environment using Docker and Next.js. The hands-on lab component guides learners through building a complete AI-native SEO toolkit, where they configure MCP servers, integrate Google OAuth credentials, and run automated site audits for technical health, keyword performance, and Core Web Vitals. A capstone project involves deploying the full OpenSEO stack to conduct a comprehensive audit of a live website, generating actionable insights using AI agents trained on Google’s official guidelines, ensuring students master both manual and automated optimization workflows.

By completing the Master Search Engine Optimization (SEO) training, learners are prepared to pursue recognized credentials such as the HubSpot SEO Certification and position themselves competitively in a growing field where SEO analysts earn median total pay of $94,000 and directors of SEO reach up to $170,000 annually. Koenig Solutions enhances this learning experience with Guaranteed-to-Run batches and access to official courseware, ensuring consistent, high-quality instruction. Graduates emerge ready to lead SEO initiatives, optimize AI-driven content visibility, and drive measurable increases in organic traffic and search performance across global digital platforms.

What You'll Learn

Optimize on-page SEO elements for search intent using Open Source tools to improve your website's visibility and ranking
Perform comprehensive Open Source technical SEO audits to identify and fix site issues that affect search engine rankings
Configure Open Source robots.txt and sitemap.xml files to ensure search engines crawl and index your site effectively
Implement Open Source structured data with JSON-LD to enhance search result appearance and click-through rates
Develop and execute off-page SEO and link-building strategies with Open Source techniques to boost your website’s authority
Track and analyze SEO performance using Open Source analytics tools to measure progress and refine your strategies

Skills You'll Gain

SEO Fundamentals Keyword Research On-Page Optimization Off-Page Optimization Technical SEO Google Search Console Screaming Frog Matomo Analytics WordPress SEO Plugins Log File Analysis JavaScript Rendering Optimization HTTP Status Code Management Core Web Vitals E-E-A-T Principles Schema.org Markup Robots.txt Configuration Canonical Tags

Prerequisites

Recommended knowledge before taking this course
  • Intermediate understanding of how web browsers and search engines operate, essential for mastering Search Engine Optimization (SEO) using open-source platforms like WordPress or Drupal.
  • Intermediate HTML proficiency, specifically regarding the implementation of meta tags, title tags, and header structures within open-source CMS environments.
  • Ability to navigate and utilize Google Search Console for website diagnostics, integrated with open-source SEO plugins such as Yoast SEO or Rank Math.
  • Experience in accessing and editing website files or open-source CMS backends, enabling optimized content deployment and technical configuration.
  • Working knowledge of core SEO concepts like keywords, backlinks, and search intent, applied through open-source auditing tools like Screaming Frog.
  • Proficiency in using fundamental web tools such as sitemap.xml, robots.txt, and browser developer tools to enhance site SEO performance within open-source frameworks.
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Certification Exam

Everything you need to know about the SEO: On-Page, Off-Page & Technical SEO certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
Verified Reviews
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95%
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1M+
Professionals Trained
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the SEO: On-Page, Off-Page & Technical SEO training course

Is the Master Search Engine Optimization (SEO) certification exam included in the course fee?
The Open Source certification exam is sold separately for $75. This fee covers the 30-question online exam requiring a 70% passing grade. You can bundle $25 study materials with the $75 exam for $100, saving $10 compared to individual purchases.
What training formats does Koenig offer for Master Search Engine Optimization (SEO) courses?
Koenig offers Master Search Engine Optimization (SEO) training via live 1-on-1, instructor-led, classroom, and Flexi formats. All formats are Guaranteed-to-Run, ensuring sessions proceed as scheduled regardless of enrollment numbers. This provides reliable career planning without the risk of sudden course cancellations.
How long is lab access provided for the Master Search Engine Optimization (SEO) course?
You receive 6 months of lab access via Koenig’s LET Platform using cloud-based sandboxes. These labs simulate real-world Open Source SEO tools, allowing you to practice technical audits and on-page optimization in a secure, production-equivalent setting without needing local software setups.
What is Koenig's rescheduling policy for Master Search Engine Optimization (SEO) training?
Koenig allows one free reschedule if requested over 10 days before the start date. Changes within 10 days incur a 50% fee of the total price. Per Koenig's Terms of Service, the same training session cannot be rescheduled more than once.
What is the format for the Master Search Engine Optimization (SEO) certification exam?
The exam features 30 multiple-choice questions with a 60-minute time limit. You must score 70% (21 correct answers) to pass. This web-based, closed-book assessment provides immediate feedback and detailed explanations for incorrect answers to help you master SEO concepts effectively.
How long is the Master Search Engine Optimization (SEO) certification valid?
This Open Source certification is valid for life with no renewal required. This policy eliminates recurring fees and maintenance, making it a one-time investment that permanently validates your foundational SEO expertise and professional standing in the digital marketing industry.
What post-training support does Koenig provide for Master Search Engine Optimization (SEO) students?
Koenig provides 30 days of support, including session recordings, official courseware, and email-based doubt clearance. You also benefit from the Happiness Guarantee, which allows a free course retake if unsatisfied, plus optional live sessions with instructors to deepen your SEO knowledge.
What are the prerequisites for the Master Search Engine Optimization (SEO) course?
No formal prerequisites exist, though basic familiarity with web browsing and Google Search is recommended. Comfort using Google Search Console helps you succeed. The course is designed for beginners but quickly advances to intermediate-level technical and on-page SEO strategies.
What is the salary impact of the Master Search Engine Optimization (SEO) certification?
SEO specialists earn an average base salary of $70,000, with senior roles exceeding $110,000. Professionals holding this Open Source certification with technical SEO expertise often command 15–25% higher pay, particularly in e-commerce and SaaS sectors where organic traffic drives measurable revenue growth.
How does Koenig's training compare to self-study for Master Search Engine Optimization (SEO)?
Koenig’s training provides expert instruction, hands-on labs, and guaranteed schedules, which outperform self-study completion rates. With 6 months of lab access and mentor support, Koenig ensures you apply SEO skills practically, whereas self-paced options often lack real-time troubleshooting for complex search challenges.

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