Marketo Core Concepts II Intermediate
Marketo Core Concepts II by Adobe equips digital marketers, marketing operations specialists, and Marketo administrators with advanced automation skills to overcome campaign scalability and personalization challenges. You’ll master multi-stream nurturing, dynamic content with snippets and tokens, and advanced smart campaigns—skills demanded by 78% of enterprises investing in marketing automation platforms. This intermediate course bridges execution gaps for teams managing complex customer journeys.
Preparation for the Adobe Marketo Engage Digital Marketer Professional Certification is enhanced through Koenig’s official vendor-authorized courseware and 30-day lab access. Gain the expertise to optimize campaign performance, improve lead engagement, and drive measurable revenue impact with Adobe’s industry-recognized credential.
Training Formats & Pricing
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Course Overview
Marketo Core Concepts II by Adobe is an intermediate-level, 2-day instructor-led course designed for marketing professionals seeking to advance their expertise in marketing automation. This course prepares learners for the AD0-E559 Adobe Marketo Engage Business Practitioner Expert certification exam and is ideal for roles such as Marketing Operations Manager, Demand Generation Specialist, and Digital Marketing Manager. With over 7,000 global brands relying on Adobe Marketo Engage for scalable marketing automation, mastering these advanced capabilities significantly enhances career relevance. Participants will deepen their understanding of engagement programs, dynamic content personalization, and campaign scalability, equipping them with skills directly aligned with enterprise marketing demands.
The course covers key Adobe Marketo Engage tools including Engagement Programs, My Tokens, Smart Campaigns, Dynamic Landing Pages, Advanced Forms, and the Marketing Calendar. Through hands-on labs in the Adobe-hosted learning environment, students configure multi-stream nurturing campaigns, build personalized content using static and dynamic snippets, and implement custom tagging and period cost tracking for program management. A core project involves designing a comprehensive lead-nurturing workflow that integrates segmentation, behavioral triggers, and A/B testing across multiple channels. These real-world exercises ensure participants gain practical experience in organizing, scaling, and optimizing complex marketing initiatives within a live Marketo instance.
By completing Marketo Core Concepts II, learners are well-prepared for the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification, a credential recognized across industries for validating advanced marketing automation proficiency. Certified professionals report average salary increases of up to 20%, with roles like Martech Architect and Revenue Operations Manager commanding median salaries exceeding $110,000. Koenig Solutions enhances this training with Guaranteed-to-Run batches and access to official Adobe courseware, ensuring consistent scheduling and authentic learning materials. Graduates emerge ready to lead sophisticated digital marketing strategies, drive customer engagement at scale, and advance into senior marketing technology roles.
What You'll Learn
Prerequisites
- Completion of Adobe Marketo Engage Core Concepts I or equivalent experience in marketing automation
- Familiarity with marketing automation workflows and lead lifecycle stages using Marketo
- Experience creating and managing email campaigns in Adobe Marketo
- Working knowledge of dynamic content personalization with tokens and snippets in Marketo
- Ability to build and manage smart campaigns with multiple streams in Adobe Marketo
- Understanding of landing page and form configuration within Marketo Engage
Certification Exam
Everything you need to know about the Marketo Core Concepts II certification exam
What's Included in Your Training
Every enrollment comes packed with resources to maximise your learning and exam success
Exam Preparation Materials
Practice Test Questions (200+)
Certificate of Completion
Post-Training Support (30 days)
Session Recording Access
Free Rescheduling (7+ days notice)
Career Outcomes
of Marketo Core Concepts II certified professionals report career advancement within 6 months
Salary Impact
Average salary increase reported after obtaining the Marketo Core Concepts II certification
*Source: Glassdoor / LinkedIn 2025
Job Roles
- Certified Marketo Administrator
- Marketing Automation Specialist
- Marketing Operations Manager
- Digital Campaign Manager
- Adobe Marketo Consultant
- B2B Marketing Analyst
Companies Hiring
and 5,000+ organizations worldwide seeking Marketo Core Concepts II certified professionals
Course Student Reviews
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“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified
-
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified
-
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
Frequently Asked Questions
Everything you need to know about the Marketo Core Concepts II training course
Is the certification exam included in the Marketo Core Concepts II course by Adobe, and what is the separate exam fee?
What delivery modes does Koenig offer for the Marketo Core Concepts II course by Adobe, including Guaranteed-to-Run scheduling?
How long is lab access provided for the Marketo Core Concepts II course by Adobe, and what environment is used?
What is Koenig's rescheduling policy for the Marketo Core Concepts II course by Adobe, including any fees?
What is the exam format, number of questions, passing score, and time limit for the related Adobe Marketo certification?
How long is the Adobe Marketo certification valid, and what is the renewal process and cost?
What post-training support does Koenig provide after completing the Marketo Core Concepts II course by Adobe?
What prerequisites or experience are needed for the Marketo Core Concepts II course by Adobe?
What salary or career impact does completing the Marketo Core Concepts II course by Adobe offer with real figures?
How does the Marketo Core Concepts II course by Adobe compare with self-study options?
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