• Understand Marketo fundamentals
• Marketo Certified Associate credential
• Experience using Marketo (minimum 3-6 months)
• Knowledge of
digital marketing• Basic understanding of
email marketing metrics
• Familiar with Marketo Engagement Platform
• Proficiency in smart lists and
email marketing campaigns in Marketo
• Experience in software as service platforms.
Marketo Core Concepts II Certification Training Overview
Marketo Core Concepts II certification training is an advanced course designed to delve deeply into marketing automation, customer engagement, lead management, and understanding customer behaviors. The curriculum covers strategic topics like advanced nurture campaigns, running cross-channel campaigns, advanced form techniques, smart campaigns, and personalizing user experience. The course also touches on Marketo analytics, reporting, and optimization of the marketing strategy. This certification can help professionals to master advanced Marketo skills and demonstrate expertise in this powerful marketing automation tool.
Why Should You Learn Marketo Core Concepts II?
The Marketo Core Concepts II course offers detailed insights into advanced marketing automation techniques, campaign management, and data analysis. It enhances skills in segmenting and targeting audiences, enabling customized marketing strategies. Additionally, understanding reporting tools helps in effective decision-making and conversion rate optimization.
Target Audience for Marketo Core Concepts II Certification Training
• Digital Marketing Professionals looking to advance their knowledge of Marketo platform
• Marketing Operations Specialists who manage marketing automation systems
• Marketo users seeking certification
• Marketing professionals involved in campaign management
• Sales professionals interested in understanding how Marketo aligns with sales activities.
Why Choose Koenig for Marketo Core Concepts II Certification Training?
- Access to highly skilled certified instructors.
- Enhanced career prospects through specific skill enhancement.
- The availability of bespoke training programs, tailored according to individual's needs.
- Unique destination training that combines learning and travel.
- Affordable cost structure that delivers exceptional value for money.
- One of the top training institutes with an immaculate professional record.
- Flexibility of training dates to accommodate individual schedules.
- Convenient instructor-led online training accessible from anywhere.
- Broad choice of courses covering multiple areas of specialisation.
- Accredited training ensuring recognition and validity of the certification.
Marketo Core Concepts II Skills Measured
Upon completing Marketo Core Concepts II certification training, an individual can gain a deep understanding of advanced marketing automation processes. Skills include designing and implementing high-level nurture campaigns, lead scoring models, testing and measuring the effectiveness of marketing programs. They can also develop a nuanced understanding of data hygiene, system maintenance, integrations within Marketo and can build comprehensive reports to extract meaningful insights. They will also gain hands-on experience in utilizing Marketo’s advanced functionalities.
Top Companies Hiring Marketo Core Concepts II Certified Professionals
Top companies such as Adobe, Salesforce, Accenture, KPMG, LinkedIn, and Deloitte are looking for individuals with Marketo Core Concepts II certification. These organizations recognize the importance of this expertise for managing and optimizing marketing automation strategies, improving lead generation, customer engagement, and driving effective
digital marketing campaigns.
Learning Objectives - What you will Learn in this Marketo Core Concepts II Course?
The Marketo Core Concepts II course learning objectives include gaining an in-depth understanding of marketing automation techniques, advanced lead nurturing, and program
analytics. Participants will gain knowledge of creating effective
digital marketing strategies, segmentation, and using advanced marketing metrics. They will be able to analyze and optimize their marketing programs, determine the effectiveness of different marketing channels, and make data-driven decisions. They will also learn to leverage Marketo for personalized marketing, understanding the lead lifecycle, and performing lead scoring. The goal is to help marketers become proficient in leveraging Marketo's advanced features to drive better business outcomes.
