Last Updated : 09 Nov 2024

Marketo Core Concepts II Course Overview

The Marketo Core Concepts II certification is primarily about mastering advanced functionalities and configurations of the Marketo Engage platform. This includes a deep understanding of lead management, email deliverability, nurturing and multi-channel strategies, analytics, and automation. With this certification, professionals can prove their ability to use this digital marketing software to its fullest potential. Industries use it to verify skills and knowledge, ensuring that their marketing teams are well-equipped to run successful campaigns and drive results. Therefore, it's a widely recognized benchmark that's used as a testament to an individual's Marketo prowess, asserting their capabilities within the field.

Intermediate

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Flexi Video	16,449
Official E-coursebook
Exam Voucher (optional)
Hands-On-Labs²	4,159
+ GST 18%	4,259
Total Fees (without exam & Labs)	22,359 (INR)
Total Fees (with Labs)	28,359 (INR)

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Free Pre-requisite Training

Join a free session to assess your readiness for the course. This session will help you understand the course structure and evaluate your current knowledge level to start with confidence.

Assessments (Qubits)

Take assessments to measure your progress clearly. Koenig's Qubits assessments identify your strengths and areas for improvement, helping you focus effectively on your learning goals.

Post Training Reports

Receive comprehensive post-training reports summarizing your performance. These reports offer clear feedback and recommendations to help you confidently take the next steps in your learning journey.

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Get access to class recordings anytime. These recordings let you revisit key concepts and ensure you never miss important details, supporting your learning even after class ends.

Free Lab Extensions

Extend your lab time at no extra cost. With free lab extensions, you get additional practice to sharpen your skills, ensuring thorough understanding and mastery of practical tasks.

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Join our free revision classes to reinforce your learning. These classes revisit important topics, clarify doubts, and help solidify your understanding for better training outcomes.

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1-on-1 Training

Schedule personalized sessions based upon your availability.

Learn More

Customized Training

Learning without limits. Create custom courses that fit your exact needs, from blended topics to brand-new content.

Learn More

Happiness Guaranteed

Experience exceptional training with the confidence of our Happiness Guarantee, ensuring your satisfaction or a full refund.

Learn More

Destination Training

Immerse yourself in a focused learning environment, free from distractions, where you can sharpen your skills in popular global destinations.

Learn More

Fly-Me-A-Trainer (FMAT)

Flexible on-site learning for larger groups. Fly an expert to your location anywhere in the world.

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Target Audience for Marketo Core Concepts II Certification Training

• Digital Marketing Professionals looking to advance their knowledge of Marketo platform
• Marketing Operations Specialists who manage marketing automation systems
• Marketo users seeking certification
• Marketing professionals involved in campaign management
• Sales professionals interested in understanding how Marketo aligns with sales activities.

Why Choose Koenig for Marketo Core Concepts II Certification Training?

- Access to highly skilled certified instructors.
- Enhanced career prospects through specific skill enhancement.
- The availability of bespoke training programs, tailored according to individual's needs.
- Unique destination training that combines learning and travel.
- Affordable cost structure that delivers exceptional value for money.
- One of the top training institutes with an immaculate professional record.
- Flexibility of training dates to accommodate individual schedules.
- Convenient instructor-led online training accessible from anywhere.
- Broad choice of courses covering multiple areas of specialisation.
- Accredited training ensuring recognition and validity of the certification.

Marketo Core Concepts II Skills Measured

Upon completing Marketo Core Concepts II certification training, an individual can gain a deep understanding of advanced marketing automation processes. Skills include designing and implementing high-level nurture campaigns, lead scoring models, testing and measuring the effectiveness of marketing programs. They can also develop a nuanced understanding of data hygiene, system maintenance, integrations within Marketo and can build comprehensive reports to extract meaningful insights. They will also gain hands-on experience in utilizing Marketo’s advanced functionalities.

Top Companies Hiring Marketo Core Concepts II Certified Professionals

Top companies such as Adobe, Salesforce, Accenture, KPMG, LinkedIn, and Deloitte are looking for individuals with Marketo Core Concepts II certification. These organizations recognize the importance of this expertise for managing and optimizing marketing automation strategies, improving lead generation, customer engagement, and driving effective digital marketing campaigns.

Learning Objectives - What you will Learn in this Marketo Core Concepts II Course?

The Marketo Core Concepts II course learning objectives include gaining an in-depth understanding of marketing automation techniques, advanced lead nurturing, and program analytics. Participants will gain knowledge of creating effective digital marketing strategies, segmentation, and using advanced marketing metrics. They will be able to analyze and optimize their marketing programs, determine the effectiveness of different marketing channels, and make data-driven decisions. They will also learn to leverage Marketo for personalized marketing, understanding the lead lifecycle, and performing lead scoring. The goal is to help marketers become proficient in leveraging Marketo's advanced features to drive better business outcomes.