Marketo Core Concepts I Course Overview

The Marketo Core Concepts I certification is a foundational certificate which demonstrates an individual's understanding and proficiency in the functionalities of the Marketo Engagement Platform. The certification covers basic tenets such as Lead management, Automation, Target segmentation, Analytics and reporting. Industries use this certification to identify skilled professionals capable of leveraging Marketo's technology to streamline and enhance digital marketing efforts. It is used as a measure to ensure that marketing teams are equipped to fully utilize the platform’s features to engage and nurture leads, manage target audience segments, and drive revenue growth.