Market Research, Evaluation and Analysis Course Overview

The Market Research, Evaluation, and Analysis course at Koenig Solutions is designed to equip learners with essential skills in marketing research management and the research process. Over 32 hours, students will explore the scientific method, develop effective data collection strategies, and master methods for analyzing and validating data. Key learning objectives include formulating research problems, understanding sample design, and applying multivariate analysis techniques. Practical applications of these concepts empower participants to make data-driven marketing decisions, enhance insights into consumer behavior, and create compelling research reports. This course is ideal for aspiring marketing professionals seeking to bolster their knowledge and skill set in a competitive landscape.