Market Research & Analysis Intermediate
The Market Research & Analysis course by Koenig Original equips marketing analysts, product managers, and business strategists with the skills to design, execute, and interpret research that drives strategic decisions, solving the critical pain point of inaccurate market insights in competitive industries. With 78% of top-performing companies leveraging data-driven market research (Gartner), this training ensures professionals master survey design, consumer behavior analysis, and competitive intelligence using real-world case studies and hands-on tools.
This Koenig Original program prepares learners for the Professional Certificate in Market Research & Analysis, featuring 30-day lab access for immersive practice with analytics platforms. Graduates gain a recognized credential that enhances credibility and accelerates career growth into roles like Market Research Manager or Consumer Insights Analyst, enabling data-backed decision-making in dynamic markets.
Training Formats & Pricing
Available in all languages Fastest
Available in all languages Most Popular
100% Happiness Guarantee · Free Rescheduling · Secure Payment
Want this course customised? We can adjust the schedule, content and format to fit your needs.
Request CustomisationCourse Overview
The Market Research & Analysis course by Koenig Original is designed for market research analysts, marketing specialists, and business strategists seeking to master data-driven decision-making in competitive markets. While not tied to a specific vendor certification exam, this program validates expertise in research methodologies, consumer behavior analysis, and strategic market positioning. Ideal for roles such as Market Research Analyst, Marketing Research Specialist, and Business Development Consultant, the course addresses a rapidly growing field—according to the U.S. Bureau of Labor Statistics, employment in this domain is projected to grow 7% from 2024 to 2034, much faster than average, with over 941,700 professionals currently employed nationwide.
Students engage with industry-standard tools including Excel, Power BI, Tableau, Python, SQL, and Google Analytics, gaining hands-on experience through practical labs conducted in cloud-based environments. The course features a live lab component where participants clean and analyze real-world datasets, configure data pipelines, and build interactive dashboards to visualize consumer trends. A key capstone project involves conducting a full market analysis for a simulated product launch, including competitor benchmarking, customer segmentation, and demand forecasting—mirroring actual corporate research workflows performed in platforms like the Koenig Original LET Platform.
The Market Research & Analysis certification by Koenig Original is industry-recognized and prepares professionals for impactful roles in data-informed marketing and business strategy. Certified individuals see strong career outcomes, with the U.S. median annual wage for market research analysts reaching $78,760 in 2025, and specialized roles in finance and tech sectors exceeding $115,000. Koenig differentiates itself with Guaranteed-to-Run classes, 1-on-1 training options, and official courseware, ensuring reliable and personalized learning. Graduates are positioned to advance into senior analyst, consulting, or strategic planning roles, driving innovation and competitive advantage in a data-centric global economy.
What You'll Learn
Skills You'll Gain
Prerequisites
- Proficiency in Microsoft Excel 365 is required for effective data sorting, filtering, creating pivot tables, and basic charting. Candidates should be comfortable with datasets exceeding 1,000 rows to ensure they can handle the analytical demands of the Market Research & Analysis course.
What's Included in Your Training
Every enrollment comes packed with resources to maximise your learning and exam success
Exam Preparation Materials
Practice Test Questions (200+)
Certificate of Completion
Post-Training Support (30 days)
Session Recording Access
Free Rescheduling (7+ days notice)
Career Outcomes
of Market Research & Analysis certified professionals report career advancement within 6 months
Salary Impact
Average salary increase reported after obtaining the Market Research & Analysis certification
*Source: Glassdoor / LinkedIn 2025
Job Roles
- Market Research Analyst
- Consumer Insights Manager
- Market Analyst
- Business Intelligence Analyst
- Marketing Research Specialist
- Data-Driven Marketing Strategist
Companies Hiring
and 5,000+ organizations worldwide seeking Market Research & Analysis certified professionals
Course Student Reviews
Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified
-
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified
-
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
Frequently Asked Questions
Everything you need to know about the Market Research & Analysis training course
Is the certification exam included in the Market Research & Analysis course fee, and what is the exam cost if separate?
What training formats are available for Market Research & Analysis, and does Koenig offer Guaranteed-to-Run scheduling?
How long is lab access provided, and what type of lab environment is used for Market Research & Analysis?
What is Koenig's rescheduling and cancellation policy for the Market Research & Analysis course?
What is the exam format, number of questions, passing score, and time limit for the Market Research & Analysis certification?
How long is the Market Research & Analysis certification valid, and what is the renewal process and cost?
What post-training support does Koenig provide after completing the Market Research & Analysis course?
What are the prerequisites or recommended experience for the Market Research & Analysis course?
What is the average salary impact and career progression for professionals certified in Market Research & Analysis?
How does Koenig's Market Research & Analysis training compare with self-study options in terms of effectiveness and outcomes?
Still have questions?
Chat with a Training Advisor →COURSES RELATED TO Market Research & Analysis
Resources
Learn more about Market Research & Analysis before you enroll
Top Skills You’ll Gain from Content Marketing Training
In the digital age, content is more than king—it’s the engine driving brand awareness, customer trust, lead generation, and long-term growth…
Read GuideTop Skills You’ll Gain from Marketing Analytics Training
In today’s data-driven marketing landscape, instincts and guesswork are no longer enough. Marketers are expected to back every decision with…
Read ArticleTop Skills You’ll Gain from Marketing Management Training
In an era where customers are more connected, markets are more competitive, and technology is ever-evolving, marketing has become one of the…
Read ArticleHappiness Guarantee
We are so confident in the quality of our training that we offer a full money-back guarantee. Not satisfied? Contact us within 24 hours of your first session — we'll refund you completely, no questions asked.