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EEB 101

40 Hours (5 Days)
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0+ professionals trained

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Course Overview

The Salesforce EEB 101 course, officially known as Essentials for Marketing Cloud Email Marketers, is designed for marketing professionals seeking to validate their expertise in Salesforce Marketing Cloud Email Studio. This foundational course prepares candidates for the EEB-101 certification exam, which assesses core competencies in email creation, subscriber management, automation, and campaign reporting. Ideal for roles such as Email Marketing Specialist, Marketing Operations Analyst, and Digital Campaign Manager, the course addresses a growing industry demand—over 80% of global marketers rely on Marketing Cloud to execute personalized email campaigns. With Salesforce dominating 19% of the CRM market, certified professionals are increasingly sought after by enterprises aiming to optimize customer engagement through data-driven email strategies.

Learners engage with key Salesforce technologies including Marketing Cloud Email Studio, Automation Studio, Journey Builder, Data Extensions, and Subscriber Management tools. The course includes hands-on labs conducted within the Salesforce Trailhead Playground environment, where students configure real-world marketing workflows such as setting up triggered transactional emails, building dynamic content blocks using personalization strings, and executing guided sends with A/B testing. A capstone lab scenario involves creating a complete welcome email journey for new subscribers, integrating data segmentation, deliverability best practices, and performance tracking using standard reports and dashboards. These practical exercises ensure mastery of both platform navigation and strategic email marketing execution.

By completing the Salesforce EEB 101 course, learners are fully prepared to earn the Marketing Cloud Email Specialist certification, a credential recognized across the industry for validating essential email marketing skills. Certified professionals report an average salary increase of 20%, with Email Specialists in North America earning between $70,000 and $95,000 annually. Koenig Solutions enhances this learning path with Guaranteed-to-Run batches, official Salesforce courseware, and access to expert-led 1-on-1 training sessions that ensure deep understanding and exam readiness. Graduates of this program are positioned to advance into senior marketing automation or CRM strategy roles, driving measurable engagement and revenue growth within the Salesforce ecosystem.

Skills You'll Gain

Salesforce Marketing Cloud Marketing Cloud Email Studio Email Content Builder Subscriber Management Data Extensions Email Templates A/B Testing Email Delivery Marketing Cloud Reports Email Analytics Journey Builder Automation Studio Marketing Cloud Connect Email Segmentation Campaign Management Subscriber Engagement

Prerequisites

Recommended knowledge before taking this course
  • Trailhead Badge: Marketing Cloud Email Specialist
  • Trailhead Module: Email Marketing Best Practices
  • Trailhead Module: CAN-SPAM, GDPR, and CASL Compliance
  • Trailhead Module: Sender Authentication (SPF, DKIM, and DMARC)
  • Trailhead Module: Marketing Cloud Connect Basics
  • Trailhead Module: Data Extensions and Subscriber Management in Email Studio
  • Trailhead Module: Content Builder Basics
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Certification Exam

Everything you need to know about the EEB 101 certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
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EEB 101

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Marketing Cloud Email Specialist Bootcamp: Deliverability and Compliance
Core email marketing principles in Salesforce Marketing Cloud Optimizing deliverability via Sender Authentication Package (SAP) Implementing SPF, DKIM, DMARC protocols Professional email design standards in Content Builder Ensuring email design accessibility Mastering CAN-SPAM, GDPR, CASL compliance Managing opt-in and opt-out flows Subscriber preference center management
2
Day 2– Managing Data in Marketing Cloud Email Specialist Bootcamp
Subscriber lifecycle management strategies Configuring profile and subscription centers Data extensions architecture overview Sendable vs non-sendable data structures SQL for Data Extension segmentation Importing data into extensions Maintaining high data hygiene standards Configuring Salesforce Contact Builder
3
Day 3– Marketing Cloud Email Specialist Bootcamp: Content and Personalization
Salesforce Content Builder navigation Managing modular content blocks Developing static email content Configuring dynamic content rules Utilizing personalization strings and CloudPages Core AMPscript development fundamentals Building responsive email templates Implementing locked content templates
4
Day 4– Marketing Cloud Email Specialist Bootcamp: Sending and Automation
Executing guided send processes Managing user-initiated email sends Configuring triggered email sends Automation Studio workflow and SQL Query Activities Automating complex data imports API integration basics Salesforce Journey Builder fundamentals Setting up automated welcome series
5
Day 5– Marketing Cloud Email Specialist Bootcamp: Testing and Analytics
Performing preview and test sends Using Content Detective tools Executing validation checks Configuring formal approval processes Advanced A/B testing methodologies Reviewing Data Views for custom reporting Tracking Click-to-Open Rate (CTOR) and Bounce Rate Optimizing campaign performance analysis

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of EEB 101 certified professionals report career advancement within 6 months

Salary Impact

+16%

Average salary increase reported after obtaining the EEB 101 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Email Marketing Specialist
  • Marketing Cloud Email Marketer
  • Digital Marketing Analyst
  • Salesforce Marketing Consultant
  • Email Campaign Manager
  • CRM Marketing Specialist

Companies Hiring

5,000+
Salesforce (Hiring Partner) Accenture (Common Employer) Deloitte (Common Employer) PwC (Common Employer) Infosys (Common Employer) Wipro (Common Employer) Adobe (Common Employer) Unilever (Common Employer) Coca-Cola (Common Employer) Procter & Gamble (Common Employer)

and 5,000+ organizations worldwide seeking EEB 101 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

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    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
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    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the EEB 101 training course

Is the Marketing Cloud Email Specialist certification exam included in the course fee, and what is the cost if separate?
The Salesforce Marketing Cloud Email Specialist certification exam is not included in the course fee. You must purchase it separately for $200 USD. This fee is set by Salesforce and paid to Pearson VUE. Koenig Solutions offers exam vouchers as an optional add-on.
What training formats are available for the Marketing Cloud Email Specialist course, and does Koenig offer Guaranteed-to-Run scheduling?
Koenig offers Marketing Cloud Email Specialist training in live online, classroom, 1-on-1, and self-paced Flexi formats. All formats are Guaranteed-to-Run, meaning the course proceeds as scheduled without cancellation. Live sessions provide real-time instructor interaction, while 1-on-1 allows for highly personalized scheduling.
How long is lab access provided, and what type of lab environment is used for Marketing Cloud Email Specialist training?
Marketing Cloud Email Specialist lab access lasts 6 months via Koenig’s LET Platform. You use cloud-hosted sandboxes featuring real Salesforce Marketing Cloud environments. These vendor-aligned labs allow hands-on practice with Email Studio, data extensions, and automation without requiring any local software setup.
What is Koenig's rescheduling and cancellation policy for Marketing Cloud Email Specialist training?
Koenig allows one free reschedule if requested 10+ days before the start. Changes within 10 days incur a 50% fee. You cannot reschedule the same training twice. All changes require written notice per Koenig’s standard Terms of Service.
What is the format, number of questions, passing score, and time limit for the Marketing Cloud Email Specialist exam?
The Marketing Cloud Email Specialist exam features 60 multiple-choice and multiple-response questions. You have a 90-minute limit and need a 65% score to pass. It is delivered via Pearson VUE, covering email creation, subscriber management, automation, and reporting in Marketing Cloud.
How long is the Marketing Cloud Email Specialist certification valid, and what is the renewal process and cost?
The Marketing Cloud Email Specialist certification remains valid indefinitely if you complete the annual Trailhead maintenance badge. Salesforce charges no renewal fee for this process. You simply complete the assigned maintenance module each year on Trailhead to keep your credential active.
What post-training support does Koenig provide after completing the Marketing Cloud Email Specialist course?
Koenig provides 30 days of post-training support. This includes access to session recordings, practice test questions, and exam preparation materials. You also receive official courseware and can consult your Customer Success Manager for personalized certification planning and retake strategies.
What are the recommended prerequisites or experience needed before taking the Marketing Cloud Email Specialist course?
No mandatory prerequisites exist, but Salesforce recommends 3–6 months of hands-on experience with Marketing Cloud Email Studio. The course duration is 32 hours of intensive training. Familiarity with email marketing fundamentals, subscriber management, and basic automation workflows is highly beneficial for your success.
What is the average salary impact or career benefit after earning the Marketing Cloud Email Specialist certification?
Earning the Marketing Cloud Email Specialist certification often leads to competitive compensation. According to the Mason Frank Salary Survey, professionals with Marketing Cloud expertise typically earn between $85,000 and $125,000 USD annually depending on experience and region. This certification boosts career mobility in digital marketing.
How does Koenig's Marketing Cloud Email Specialist training compare to self-study in terms of exam success rate and preparation time?
Koenig’s structured Marketing Cloud Email Specialist training reduces your preparation time by 40% compared to self-study. You benefit from guided labs, expert instruction, and exam-focused materials. This approach drives higher pass rates through hands-on practice and content aligned with the official exam guide.

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