Google Analytics: Goals, Funnels & Custom Reports Beginner
The Introduction to Google Analytics course by Koenig Original equips digital marketers, marketing analysts, and business analysts with foundational skills to master GA4, solve the critical pain point of interpreting fragmented web data, and deliver actionable insights. With Google Analytics required in 2.1% of job postings and used by 28.1 million websites, this training ensures learners can accurately track user behavior, configure events, and generate performance reports that drive ROI.
This course prepares learners for the official Google Analytics Certification exam, featuring a guaranteed-to-run schedule and access to hands-on labs for real-world practice. Graduates gain the confidence to pass the 50-question, 75-minute exam with an 80% passing score and unlock career advancement in high-demand roles averaging over $110K annually.
Training Formats & Pricing
100% Happiness Guarantee · Free Rescheduling · Secure Payment
Course Overview
The Introduction to Google Analytics course by Koenig Original is designed for digital marketers, web analysts, and business professionals seeking foundational expertise in web analytics using Google Analytics. While no formal certification code is tied directly to this introductory program, it aligns with the knowledge domains tested in the Google Analytics Individual Qualification (GAIQ) exam, now focused on Google Analytics 4 (GA4). This training serves roles such as Marketing Analysts, Digital Strategists, and E-commerce Managers who need to measure online performance and optimize user engagement. With over 50 million websites globally using Google Analytics and GA4 adoption accelerating post-Universal Analytics sunsetting, proficiency in this tool has become a baseline requirement across digital marketing teams.
Participants engage with core components of the Google Analytics ecosystem, including GA4 property setup, event tracking, conversion configuration, audience segmentation, exploration reports, and integration with Google Ads. The course includes hands-on labs where learners configure data streams, build custom reports, set up goals and funnels, and analyze user behavior within a live GA4 interface. Using the official Google Analytics platform as the lab environment, students complete a real-world scenario involving a simulated e-commerce site, where they track customer journeys, identify drop-off points, and recommend optimization strategies based on data insights. These practical exercises ensure that participants gain applied experience relevant to current industry practices.
This Koenig Original training prepares learners for the Google Analytics Individual Qualification certification, recognized by employers like Shopify, HubSpot, and WPP as a standard credential for analytics roles. Certified professionals report an average salary increase of 15–20%, with GA4-skilled analysts earning between $65,000 and $85,000 annually in the U.S. market. A key differentiator of Koenig’s delivery is its Guaranteed-to-Run scheduling and access to expert instructors through 1-on-1 or live public sessions, ensuring personalized guidance. Upon completion, graduates are positioned to advance into roles such as Data Analyst, Performance Marketer, or Analytics Consultant, equipped to drive data-informed decisions in a digitally transforming economy.
What You'll Learn
Skills You'll Gain
Prerequisites
- Familiarity with HTTP/HTTPS protocols and URL parameters
- Familiarity with web browsers like Google Chrome or Mozilla Firefox
- Basic proficiency in reading HTML tags and understanding JavaScript snippets for GTAG.js implementation
- Active Google Account with administrative access to a test website or sandbox environment
- Basic familiarity with Google Marketing Platform ecosystem
- Knowledge of core digital marketing principles
Certification Exam
Everything you need to know about the Google Analytics: Goals, Funnels & Custom Reports certification exam
What's Included in Your Training
Every enrollment comes packed with resources to maximise your learning and exam success
Exam Preparation Materials
Practice Test Questions (200+)
Certificate of Completion
Post-Training Support (30 days)
Session Recording Access
Free Rescheduling (7+ days notice)
Career Outcomes
of Google Analytics: Goals, Funnels & Custom Reports certified professionals report career advancement within 6 months
Salary Impact
Average salary increase reported after obtaining the Google Analytics: Goals, Funnels & Custom Reports certification
*Source: Glassdoor / LinkedIn 2025
Job Roles
- Digital Marketing Analyst
- Web Analyst
- Marketing Analyst
- Data Analyst
- Growth Marketer
- E-commerce Specialist
Companies Hiring
and 5,000+ organizations worldwide seeking Google Analytics: Goals, Funnels & Custom Reports certified professionals
Course Student Reviews
Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.
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★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
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“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
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“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
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“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
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“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
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“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
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“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified
-
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified
-
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
Frequently Asked Questions
Everything you need to know about the Google Analytics: Goals, Funnels & Custom Reports training course
Is the Google Analytics certification exam included in the Introduction to Google Analytics course fee?
What training formats are available for the Introduction to Google Analytics course, and is Guaranteed-to-Run scheduling offered?
How long is lab access provided, and what type of environment is used for hands-on practice?
What is Koenig's rescheduling and cancellation policy for the Introduction to Google Analytics course?
What is the format, duration, number of questions, and passing score for the Google Analytics certification exam?
How long is the Google Analytics certification valid, and what is the renewal process and cost?
What post-training support does Koenig provide after completing the Introduction to Google Analytics course?
What prerequisites or prior experience are recommended before taking the Introduction to Google Analytics course?
What career benefits and salary improvements can certified professionals expect after completing this course?
How does Koenig's Introduction to Google Analytics training compare to self-study options?
Still have questions?
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