Introduction to Google Analytics Course Overview

The "Introduction to Google Analytics" course is a comprehensive program designed to educate learners about the fundamentals and advanced features of Google Analytics. Learners will gain an understanding of Web analytics, including the collection, analysis, and reporting of website data.

Module 1 sets the foundation by discussing the overview and background of Web analytics, establishing the context for the use of analytics in business strategy.

Module 2 introduces Google Analytics, guiding users through setup, navigation, and the interface.

Module 3 delves into reports, teaching how to interpret and utilize data effectively.

Module 4 covers Custom reporting, enabling learners to tailor reports to specific business needs.

Module 5 focuses on Advanced segmentation for more granular data analysis.

Module 6 explains how to use filters to refine the data and improve accuracy.

Module 7 is about Setting and tracking goals to measure business objectives.

Module 8 examines Funnels to understand the customer journey.

Finally, Module 9 highlights the integration of Google Ads with Google Analytics for enhanced ad performance tracking. This course equips learners with the knowledge to make data-driven decisions, optimize websites, and measure the success of their digital marketing efforts.