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We're here to help you find itThe Google Tag Manager course is designed to equip learners with the knowledge and skills to effectively use Google Tag Manager as part of their digital marketing strategy. Starting with an introduction to Google Tag Manager, the course explores the implementation of tags, triggers, and variables that play a crucial role in tracking website interactions and user behavior. It integrates lessons on the user interface and management to ensure smooth navigation and utilization of the platform.
As learners progress to Google Analytics & Google Tag Manager, they gain insights into setting up Google Analytics tags for sessions and events, cross-domain tracking, and e-commerce tracking, which are vital for comprehensive data analysis and informed decision-making.
The course further delves into Auto Event Listeners, teaching how to capture various user interactions automatically. It also covers the intricacies of the Google Tag Manager Data Layer, a fundamental concept for advanced tracking setups.
Additional Configurations provide knowledge on integrating and managing additional tags such as Floodlight and AdWords, as well as custom HTML tags for specialized tracking needs.
Finally, the Debugging and Publishing module ensures that learners can manage versions, preview implementations, debug issues, and confidently push their configurations live, thereby guaranteeing accurate data collection.
This comprehensive course will enable learners to effectively manage tracking codes and data collection, leading to enhanced digital marketing campaigns and website performance analysis.
Purchase This Course
USD
View Fees Breakdown
| Course Fee | 575 |
|
Total Fees |
575 (USD) |
♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
To successfully undertake the Google Tag Manager course offered by Koenig Solutions, the following minimum prerequisites are recommended:
Please note that while these are the basic requirements, individuals with a strong willingness to learn and adapt can also benefit from the course. Prior exposure to marketing campaigns and data analysis will be advantageous but is not mandatory.
Koenig Solutions' Google Tag Manager course equips marketers and webmasters with advanced tracking and data management skills. Ideal for those involved in digital analytics.
Gain mastery in Google Tag Manager (GTM) to enhance your digital marketing strategy, streamline tag management, and optimize data collection across your websites.
