Google Tag Manager Certification Training Course Overview

In this 1 day course  from Koenig Solutions, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Target Audience:

This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines. 

Learning Objectives

After you complete this course, you can perform the following tasks:

  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags

Google Tag Manager (8 Hours) Download Course Contents

Live Virtual Classroom Fee On Request
Group Training
01 Nov GTR 09:00 AM - 05:00 PM CST
(8 Hours/Day)

06 Dec 09:00 AM - 05:00 PM CST
(8 Hours/Day)

1-on-1 Training (GTR)
4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

GTR=Guaranteed to Run
Classroom Training (Available: London, Dubai, India, Sydney, Vancouver)
Duration : On Request
Fee : On Request
On Request
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Course Modules

Module 1: Introduction to Google Tag Manager
  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
Module 2: Google Analytics & Google Tag Manager
  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
Module 3: Auto Event Listeners
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
Module 4: Additional Configurations
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
Module 5: Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
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Course Prerequisites
  • You should know very basic HTML
  • Some understanding of JavaScript