Master Google Tag Manager with Our Comprehensive SEO Course

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Google Tag Manager Course Overview

Google Tag Manager Certification validates one's expertise in using Google's specialized tool, Google Tag Manager (GTM). It attests to an individual's ability to integrate and manage marketing and analytics tags, or pieces of code into a website, aiding in accurate data collection without disturbing website performance. GTM is utilized across industries for efficient data collection and analytics, simplifying reporting, and to enhance marketing efforts. It helps businesses understand their audience behavior, enabling them to make data-driven decisions. Acquiring a GTM certification is a testament to proficiency in web analytics and digital marketing operations.


The 1-on-1 Advantage

Get 1-on-1 session with our expert trainers at a date & time of your convenience.

Flexible Dates

Start your session at a date of your choice-weekend & evening slots included, and reschedule if necessary.

4-Hour Sessions

Training never been so convenient- attend training sessions 4-hour long for easy learning.

Destination Training

Attend trainings at some of the most loved cities such as Dubai, London, Delhi(India), Goa, Singapore, New York and Sydney.

You will learn:

Module 1: Introduction to Google Tag Manager
  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
Live Online Training (Duration : 8 Hours)
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

750 + If you accept merging of other students. Per Participant & excluding VAT/GST
4 Hours
8 Hours
Week Days

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
550 Per Participant & excluding VAT/GST
02 Oct
09:00 AM - 05:00 PM CST
(8 Hours/Day)
06 Nov
09:00 AM - 05:00 PM CST
(8 Hours/Day)
Course Prerequisites
• Basic understanding of digital marketing concepts
• Familiarity with Google Analytics
• Knowledge of JavaScript and HTML
• Experience with Google Tag Manager (GTM)
• Understanding of principles of tracking website activity
• Knowledge of conversion tags, re-marketing tags, and custom event triggers.

Google Tag Manager Certification Training Overview

Google Tag Manager certification training is a comprehensive course intended to equip learners with the skills to efficiently use Google's Tag Manager tool. This training typically covers topics such as setting up tag manager accounts, creating and managing containers, implementing and managing tags, and troubleshooting. Other subjects include configuring triggers and variables, understanding data layer functionalities, and running GA conversion tracking through Google Tag Manager. This course exhibits best practices for enhancing web analytics tracking and digital marketing efficiency.

Why Should You Learn Google Tag Manager?

Learning a Google Tag Manager course in stats not only improves technical skills, but also enhances understanding of data analysis. It provides expertise in website data tracking, making marketing decisions more data-driven and efficient. This course also expands potential career opportunities in the increasingly digital marketplace.

Target Audience for Google Tag Manager Certification Training

- Digital marketers seeking to improve their campaign tracking skills
- IT professionals aiming to understand website analytics
- Web developers looking for efficient tag management methods
- SEO specialists who want to enhance their data collection strategies
- E-commerce business owners aiming to optimize their online performance
- Data professionals wanting to streamline tagging in their digital assets.

Why Choose Koenig for Google Tag Manager Certification Training?

• Learning from Certified Instructors: Get training from certified professionals with years of industry experience.
• Boosting Your Career: Enhance your skills and career prospects with Google Tag Manager certification.
• Customized Training Programs: The course program can be customized as per your needs.
• Destination Training: Get training from anywhere worldwide.
• Affordable Pricing: The course is affordable and comes with easy payment options.
• Top Training Institute: Koenig Solutions is globally recognized as a top training institute.
• Flexible Dates: Pick the course dates as per your convenience.
• Instructor-Led Online Training: The course is delivered online by trained instructors.
• Wide Range of Courses: Access a wide variety of IT and business courses.
• Accredited Training: Receive accredited and industry-validated training from Koenig Solutions.

Google Tag Manager Skills Measured

Post Google Tag Manager certification training, an individual can master skills like creating and managing new accounts and users, configuring and implementing GTM codes on a website, leveraging Google Analytics within GTM for remarketing, and gaining expertise in debugging issues. They can also learn how to set up tracking for form submissions, clicks, link clicks, and specific user behaviours for better insights. Additionally, they'll be able to understand and use HTML, CSS selectors and JavaScript variables.

Top Companies Hiring Google Tag Manager Certified Professionals

Top companies hiring Google Tag Manager certified professionals include tech giants like Amazon and Google, consulting firms such as Accenture and Deloitte, and financial institutions like American Express. These companies value the strategic data insights and tracking abilities offered by professionals skilled in using this Google tool.

Learning Objectives - What you will Learn in this Google Tag Manager Course?

The learning objectives of a Google Tag Manager course include understanding how to effectively manage and deploy tracking tags on your website without having to modify the code. Participants will learn the core functionalities, like how to set up Google Tag Manager accounts, containers, and user roles. They will understand how to install Google Analytics, set up basic page view tracking, and track events like button clicks and form submissions. They'll also acquire skills to debug and troubleshoot for any tags and trigger issues. Lastly, course takers will learn about advanced features like variables and data layers, which provide additional information for your tags.


1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
Yes, course requiring practical include hands-on labs.
You can buy online from the page by clicking on "Buy Now". You can view alternate payment method on payment options page.
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You can request a refund if you do not wish to enroll in the course.
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Yes, we do offer corporate training More details
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Yes, we also offer weekend classes.
Yes, Koenig follows a BYOL(Bring Your Own Laptop) policy.
It is recommended but not mandatory. Being acquainted with the basic course material will enable you and the trainer to move at a desired pace during classes.You can access courseware for most vendors.
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Buy-Now. Pay-Later option is available using credit card in USA and India only.
You will receive the letter of course attendance post training completion via learning enhancement tool after registration.
Yes you can.
Yes, we do. For details go to flexi
You can pay through debit/credit card or bank wire transfer.
Yes you can request your customer experience manager for the same.
Yes, fee excludes local taxes.
Yes, we do.
Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1 on 1 Public you can select your own schedule, other students can be merged. Choose 1-on-1 if published schedule doesn't meet your requirement. If you want a private session, opt for 1-on-1 Private.

Prices & Payments

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Travel and Visa

Yes we do after your registration for course.

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