Last Updated : 23 Apr 2024

Google Tag Manager Course Overview

The Google Tag Manager course is designed to equip learners with the knowledge and skills to effectively use Google Tag Manager as part of their digital marketing strategy. Starting with an introduction to Google Tag Manager, the course explores the implementation of tags, triggers, and variables that play a crucial role in tracking website interactions and user behavior. It integrates lessons on the user interface and management to ensure smooth navigation and utilization of the platform.

As learners progress to Google Analytics & Google Tag Manager, they gain insights into setting up Google Analytics tags for sessions and events, cross-domain tracking, and e-commerce tracking, which are vital for comprehensive data analysis and informed decision-making.

The course further delves into Auto Event Listeners, teaching how to capture various user interactions automatically. It also covers the intricacies of the Google Tag Manager Data Layer, a fundamental concept for advanced tracking setups.

Additional Configurations provide knowledge on integrating and managing additional tags such as Floodlight and AdWords, as well as custom HTML tags for specialized tracking needs.

Finally, the Debugging and Publishing module ensures that learners can manage versions, preview implementations, debug issues, and confidently push their configurations live, thereby guaranteeing accurate data collection.

This comprehensive course will enable learners to effectively manage tracking codes and data collection, leading to enhanced digital marketing campaigns and website performance analysis.

5.0

Intermediate

Purchase This Course

USD

750^♱

View Fees Breakdown

Course Fee	750
Total Fees	750 (USD)

USD

575^♱

View Fees Breakdown

Course Fee	575
Total Fees	575 (USD)

USD

^♱

View Fees Breakdown

Flexi Video	16,449
Official E-coursebook
Exam Voucher (optional)
Hands-On-Labs²	4,159
+ GST 18%	4,259
Total Fees (without exam & Labs)	22,359 (INR)
Total Fees (with Labs)	28,359 (INR)

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Free Pre-requisite Training

Join a free session to assess your readiness for the course. This session will help you understand the course structure and evaluate your current knowledge level to start with confidence.

Assessments (Qubits)

Take assessments to measure your progress clearly. Koenig's Qubits assessments identify your strengths and areas for improvement, helping you focus effectively on your learning goals.

Post Training Reports

Receive comprehensive post-training reports summarizing your performance. These reports offer clear feedback and recommendations to help you confidently take the next steps in your learning journey.

Class Recordings

Get access to class recordings anytime. These recordings let you revisit key concepts and ensure you never miss important details, supporting your learning even after class ends.

Free Lab Extensions

Extend your lab time at no extra cost. With free lab extensions, you get additional practice to sharpen your skills, ensuring thorough understanding and mastery of practical tasks.

Free Revision Classes

Join our free revision classes to reinforce your learning. These classes revisit important topics, clarify doubts, and help solidify your understanding for better training outcomes.

Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

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Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

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Fly-Me-A-Trainer (FMAT)

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1-on-1 Training

Schedule personalized sessions based upon your availability.

Learn More

Customized Training

Learning without limits. Create custom courses that fit your exact needs, from blended topics to brand-new content.

Learn More

Happiness Guaranteed

Experience exceptional training with the confidence of our Happiness Guarantee, ensuring your satisfaction or a full refund.

Learn More

Destination Training

Immerse yourself in a focused learning environment, free from distractions, where you can sharpen your skills in popular global destinations.

Learn More

Fly-Me-A-Trainer (FMAT)

Flexible on-site learning for larger groups. Fly an expert to your location anywhere in the world.

Learn More

Course Prerequisites

To successfully undertake the Google Tag Manager course offered by Koenig Solutions, the following minimum prerequisites are recommended:

Basic understanding of HTML and web page structures.
Familiarity with JavaScript concepts and syntax.
Knowledge of digital marketing principles and online advertising strategies.
Experience with using web analytics tools, preferably Google Analytics.
Comfortable navigating and using web interfaces and dashboards.
Ability to follow technical instructions and implement code snippets.

Please note that while these are the basic requirements, individuals with a strong willingness to learn and adapt can also benefit from the course. Prior exposure to marketing campaigns and data analysis will be advantageous but is not mandatory.

Target Audience for Google Tag Manager

Koenig Solutions' Google Tag Manager course equips marketers and webmasters with advanced tracking and data management skills. Ideal for those involved in digital analytics.

Digital Marketers
Marketing Analysts
Web Analysts
PPC Specialists
SEO Professionals
E-commerce Managers
Data Analysts
Web Developers who implement tracking codes
Conversion Rate Optimization Specialists
Website Managers
IT Professionals responsible for website tracking and analytics
Content Managers
UX/UI Designers with a focus on site performance tracking
Marketing Technologists
Business Intelligence Professionals

Learning Objectives - What you will Learn in this Google Tag Manager?

Introduction to the Google Tag Manager Course Learning Outcomes

Gain mastery in Google Tag Manager (GTM) to enhance your digital marketing strategy, streamline tag management, and optimize data collection across your websites.

Learning Objectives and Outcomes

Understand the role of Google Tag Manager within a broader marketing strategy and how it can be used to implement various tracking tags efficiently.
Learn how to create and manage tags, triggers, and variables to track user interactions and site performance.
Navigate the Google Tag Manager User Interface confidently and understand user permissions and account management.
Implement Google Analytics tags for tracking sessions, events, and configure cross-domain tracking to follow user journeys across different domains.
Set up Ecommerce Tracking within Google Analytics to gain insights into consumer purchasing behaviors.
Utilize auto-event listeners to capture data on link clicks, form submissions, and other user interactions without additional coding.
Work with the Google Tag Manager Data Layer to collect and pass information dynamically between your website and your tags.
Integrate Floodlight with Google Tag Manager to track conversions and manage how Display Tags are approved and implemented.
Deploy AdWords tags for conversion tracking and remarketing purposes, along with custom HTML tags for additional scripts or tracking needs.
Master the process of debugging, version management, and publishing within Google Tag Manager to ensure accurate data collection and live implementation of tags.