Salesforce/Drive Sales with the Pardot Lightning App (PDX101)

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Drive Sales with the Pardot Lightning App (PDX101) Course Overview

Enroll for the 3-days Drive Sales with the Pardot Lightning App (PDX101) training and certification course from Koenig solutions accredited by Salesforce.

Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this course, you will learn how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company’s business forward. You will also learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales.

Target Audience

This course is suitable for:

  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Learning Objectives

Upon completion of this course, participants will learn the following:

  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including Forms, Landing Pages, and Custom Redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including Page Actions, Automation Rules, Segmentation Rules, Dynamic Lists, and Completion Actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including Email, Personalization, Dynamic Content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

The 1-on-1 Advantage

Flexible Dates

  • • Choose Start Date
  • • Reschedule After Booking
  • • Weekend / Evening Option

4-Hour Sessions

Destination Training
(Dubai/London/Sydney
New York/Delhi/Goa
Singapore)

Flexi
(Video Recording of Live Online)

You will learn:

Module 1: Course Introduction
  • Getting acquainted with instructor and student
  • Discussing course topics planned for coverage
  • Overview of changes in 8
  • Understand the Pardot-Salesforce Relationship
  • Sync Data Between Salesforce and Pardot
  • Enable the Pardot Lightning App in Salesforce
  • Create Custom Fields
  • Review Salesforce Campaigns
  • Create a Pardot Dashboard
  • Authenticate Your Email Sending Domains
  • Sync with Third-Party Applications Using Connectors
  • Restore Assets from the Recycle Bin
  • Create and Assign Users and User Groups
  • Understand Usage Governance
  • Understand Pardot Visitors
  • Understand Pardot Prospects
  • Create List Types
  • Organize Prospects Using Static Lists
  • Test Emails Using Test Lists
  • Personalize Your Emails with HML and Advanced Dynamic Content
  • Automate Email Marketing
  • Create Email Templates
  • See What Works Best for Your Audience Using AB Testing
  • Track Email Performance Using Email Reports
  • Capture Leads with Forms
  • Convert Visitors to Leads Using Landing Pages
  • Track Leads with Forms and Landing Page Reports
  • Track Clicks Using Custom Redirects
  • Create Custom Redirect Reports
  • Trigger Page Actions
  • Automate Actions from a Marketing Element Using Completion Actions
  • Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
  • Create Repeatable, Criteria-Based Automation Rules
  • Create Dynamic Lists
  • Choose an Automation Tool
  • Understand Prospect Scoring
  • Grade Prospects Based on Profiles
  • Build an Engagement Program
  • Create Engagement Program Reports
Live Online Training (Duration : 24 Hours) 3600 + If you accept merging of other students. Per Participant
We Offer :
  • 1-on-1 Public - Select your own start date. Other students can be merged.
  • 1-on-1 Private - Select your own start date. You will be the only student in the class.

4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Group Training
Online
06 - 08 Feb 09:00 AM - 05:00 PM CST
(8 Hours/Day)
Online
06 - 08 Mar 09:00 AM - 05:00 PM CST
(8 Hours/Day)
Can’t Attend Live Online? Click to Buy Flexi For Only $199 (Video Recording of Live Online)
Course Prerequisites

There are no formal prerequisites for this course.

Student Feedback  (Check Koenig Feedback on Trustpilot)

Q1 Say something about the Trainer? Q2 How is Koenig different from other training Companies? Q3 Will you come back to Koenig for training ?
Student Name Country Feedback Rating
Abu United States A1. Yes, she was very clear & a strong mastery of both English & Azure platforms hence following was easy. She was also patient and was answering every question asked, she also shared material & tips on how to pass the exam, Well done, and keep it up.
Nick Barker United States A1. Calm and understanding, she not only kept the course running well but also took time to help those with lots of questions. Very well done.
Robin Johnson United States A2. Individual attention during training, excellent customer service and coordination. Neha has been ever so helpful and is definitely an asset to Koenig.
Shivani Prasad United States A1. The trainer was great and his teaching methods were incredible. He used different teaching methods to ensure I was learning well. A fun trainer with lots of patience and understanding.
Adam United States A1. The trainer was very knowledgeable and well prepared about the presentation/training subject, with a positive attitude towards students and making every effort in answering questions during the training session. Top-notch service!
Suresh United States A1. Exceptional... recommend to everyone!
Shyam Vaddakapett United States A1. My trainer, Mohit Kakkar was excellent as he focused on hands-on assignments to supplement the concepts of AZ 900. The training coordinator Jasmeet as well as the ops manager Sheshadri are also very professional and customer-centric. I recommend Koenig for training courses, and I will take some more courses with them soon.
Gilles Chirlias United States A1. Chavi was a great teacher, I have learned a lot from her. I would like to have her for the next training, which would be the AZ 301 and AZ 500.
Abdulrahman Saad Alshahrani United States A1. Excellent trainer. I will take another course with him someday. He deserves a good appreciation from his Manager.
Anonymous United States https://www.youtube.com/watch?v=sqC40CFfBYI

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1-on-1 Public - Select your start date. Other students can be merged.
1-on-1 Private - Select your start date. You will be the only student in the class.
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The Fee includes:
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Schedule for Group Training is decided by Koenig. Schedule for 1-on-1 is decided by you.
In 1-on-1 you can select your own schedule, other students can be merged but you select the schedule. Choose 1-on-1 if published schedule do not meet your requirement. If you also want a private session, opt for 1-on-1 Public.
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