Drive Sales with the Pardot Lightning App (PDX101) Course Overview

To ensure that you can successfully undertake training in the Pardot Lightning App (PDX101) course, the following prerequisites are recommended:

• Basic understanding of Salesforce CRM and its core functionalities.
• Familiarity with marketing automation concepts and tools.
• Knowledge of basic marketing principles, including lead generation, lead nurturing, and email marketing.
• Comfort with navigating and performing basic operations within a software-as-a-service (SaaS) platform.
• Some experience with data management and understanding of data synchronization between applications.
• An interest in learning how to use Pardot to drive sales and marketing efforts.

Please note that while these prerequisites are intended to provide a foundation for your learning experience, the course is designed to guide you through the functionalities of the Pardot Lightning App, even if you are new to the platform. With dedication and focus, students with varying levels of prior knowledge have been able to excel in this course.

Target Audience for Drive Sales with the Pardot Lightning App (PDX101)

This Pardot Lightning App course equips participants with tools to optimize their sales and marketing automation within Salesforce.

• Marketing Managers
• Sales Professionals
• CRM Administrators
• Email Marketing Specialists
• Digital Marketing Executives
• Marketing Automation Consultants
• Salesforce Developers
• Business Analysts with a focus on CRM
• IT Managers overseeing sales/marketing technologies
• Pardot Users
• Salesforce Administrators
• Data Analysts working with CRM platforms
• Customer Relationship Managers
• Lead Generation Specialists
• Sales Operations Managers
• Marketing Technologists

Learning Objectives - What you will Learn in this Drive Sales with the Pardot Lightning App (PDX101)?

Introduction to Learning Outcomes:

The PDX101 course is designed to equip students with the expertise to effectively use the Pardot Lightning App in Salesforce for driving sales, including integration, administration, lead management, and marketing automation.

Learning Objectives and Outcomes:

• Understand the relationship between Pardot and Salesforce and how to synchronize data for seamless integration.
• Master the setup and administration of the Pardot Lightning App, including dashboard creation, email domain authentication, and user management.
• Learn to identify and manage Pardot visitors and prospects, and how to effectively organize them using lists.
• Gain proficiency in creating personalized and automated email marketing campaigns, with skills in using HML and dynamic content.
• Develop the competence to design forms and landing pages that effectively capture and convert leads, and to analyze their performance.
• Implement lead scoring and grading systems to qualify and prioritize prospects based on their engagement and fit.
• Build and execute lead nurturing strategies through engagement programs and understand how to analyze their success.
• Get hands-on experience with Pardot’s lead management tools, like automation rules, segmentation actions, and dynamic lists to streamline marketing processes.
• Learn to create custom fields and review Salesforce campaigns, linking marketing efforts to sales results.
• Explore the use of AB testing, email reports, and custom redirect reports to refine marketing tactics and improve performance.