Salesforce/Drive Sales with the Pardot Lightning App (PDX101)

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Drive Sales with the Pardot Lightning App (PDX101) Course Overview

Enroll for the 3-days Drive Sales with the Pardot Lightning App (PDX101) training and certification course from Koenig solutions accredited by Salesforce.

Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this course, you will learn how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company’s business forward. You will also learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales.

Target Audience

This course is suitable for:

  • Pardot Marketers
  • Business Users
  • Salesforce Administrators

Learning Objectives

Upon completion of this course, participants will learn the following:

  • Enable the Pardot Lightning App.
  • Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled.
  • Generate leads with Pardot Lightning App’s various lead generation tools including Forms, Landing Pages, and Custom Redirects.
  • Manage leads with Pardot Lightning App’s lead management tools including Page Actions, Automation Rules, Segmentation Rules, Dynamic Lists, and Completion Actions.
  • Engage leads with Pardot Lightning App’s lead engagement tools including Email, Personalization, Dynamic Content, and Engagement Studio.
  • Qualify leads with Pardot Lightning App’s scoring and grading functionality.
  • Interpret data generated via Pardot Lightning App’s reporting capabilities.
  • Design and execute successful end-to-end marketing workflows using the Pardot Lightning App.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

  • 1. Do you have limited Window for training?
  • 2. Can you only spend 4-hours per day?
  • 3. Do you want to start training immediately?
  • If your answer is yes to any one of the above, you need 1-on-1- Training
The 1-on-1 Advantage
Methodology
Flexible Dates
4-Hour Sessions
  • • View video
  • • The course will be free if we are not able to start within 7 days of booking.
  • • Only applicable for courses on which this logo appears.

Your will learn:

Module 1: Course Introduction
  • Getting acquainted with instructor and student
  • Discussing course topics planned for coverage
  • Overview of changes in 8
  • Understand the Pardot-Salesforce Relationship
  • Sync Data Between Salesforce and Pardot
  • Enable the Pardot Lightning App in Salesforce
  • Create Custom Fields
  • Review Salesforce Campaigns
  • Create a Pardot Dashboard
  • Authenticate Your Email Sending Domains
  • Sync with Third-Party Applications Using Connectors
  • Restore Assets from the Recycle Bin
  • Create and Assign Users and User Groups
  • Understand Usage Governance
  • Understand Pardot Visitors
  • Understand Pardot Prospects
  • Create List Types
  • Organize Prospects Using Static Lists
  • Test Emails Using Test Lists
  • Personalize Your Emails with HML and Advanced Dynamic Content
  • Automate Email Marketing
  • Create Email Templates
  • See What Works Best for Your Audience Using AB Testing
  • Track Email Performance Using Email Reports
  • Capture Leads with Forms
  • Convert Visitors to Leads Using Landing Pages
  • Track Leads with Forms and Landing Page Reports
  • Track Clicks Using Custom Redirects
  • Create Custom Redirect Reports
  • Trigger Page Actions
  • Automate Actions from a Marketing Element Using Completion Actions
  • Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules
  • Create Repeatable, Criteria-Based Automation Rules
  • Create Dynamic Lists
  • Choose an Automation Tool
  • Understand Prospect Scoring
  • Grade Prospects Based on Profiles
  • Build an Engagement Program
  • Create Engagement Program Reports
Live Online Training (Duration : 24 Hours) Fee On Request
Group Training
06 - 08 Jun 09:00 AM - 05:00 PM CST
(8 Hours/Day)
04 - 06 Jul 09:00 AM - 05:00 PM CST
(8 Hours/Day)
1-on-1 Training
4 Hours
8 Hours
Week Days
Weekend

Start Time : At any time

12 AM
12 PM

1-On-1 Training is Guaranteed to Run (GTR)
Classroom Training (Available: London, Dubai, India, Sydney, Vancouver)
Duration : On Request
Fee : On Request
On Request
Classroom Training is available. Enquire for the fee Click
Ultra-Fast Track

If you can't spare 24 hours. We can offer you an Ultra-Fast Track for 12 hours

Course Prerequisites

There are no formal prerequisites for this course.

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FAQ's

The Fee includes:
  • Courseware
Yes, Koenig Solutions is a Salesforce Learning Partner