The FY21: BizApp: Digital Selling course is designed to prepare businesses and professionals to transition into or optimize their digital selling methods. The "FY" stands for fiscal year which implies that the content of this course is customized based on the business trends and practices for the year 2021. The course covers various aspects of digital selling such as understanding the buyer’s journey in the digital space, leveraging social media for sales, optimizing search engine usage, email marketing, content marketing, and using customer relationship management software and other digital tools. It provides a comprehensive understanding of how businesses can market and sell their products or services more effectively in the digital space. This course is incredibly useful for salespeople, marketing professionals, business owners, entrepreneurs, or anyone who wishes to understand and capitalize on digital selling strategies. Not only does it provide groundwork for those new in the field, but it also offers updates and new tactics for seasoned professionals seeking to stay competitive in today's digital market. After completion of this course, businesses and individuals should be better equipped to improve their online sales effectiveness and reach a wider customer base.
