Digital Marketing Fundamentals Course Overview

Digital Marketing Fundamentals Course Overview

Digital Marketing Fundamentals Course Overview

Unlock your potential with our Digital Marketing Fundamentals course. In just 8 hours, gain a solid foundation in essential digital marketing techniques to help any business succeed. Learn to craft effective strategies, optimize websites, and utilize tools like Google Analytics. Master SEO, leverage social media platforms, and explore the power of email and video marketing.

Learning Objectives:
- Develop a comprehensive digital marketing strategy.
- Optimize your website for conversions.
- Analyze data with Google Analytics.
- Implement SEO techniques.
- Create effective search and display ads.
- Engage audiences on social media.
- Launch effective email marketing campaigns.

Practical Application:
By the end of the course, you'll be equipped to apply these skills directly to enhance your business's online presence and drive growth.

Join us and make digital marketing work for you!

Purchase This Course

575

  • Live Training (Duration : 8 Hours)
  • Per Participant
  • Guaranteed-to-Run (GTR)
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♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

  • Live Training (Duration : 8 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

Request More Information

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Koenig's Unique Offerings

Course Prerequisites

Prerequisites for Digital Marketing Fundamentals Course

To successfully undertake the Digital Marketing Fundamentals course, students should meet the following minimum requirements:


  • Basic understanding of internet and web navigation.
  • Familiarity with fundamental business and marketing concepts.
  • Comfortable using a computer, including browsing websites and using common web applications.
  • Basic proficiency in English to follow the course material and participate in discussions.

No prior experience in digital marketing is required, making this course suitable for beginners.


Target Audience for Digital Marketing Fundamentals

1. Koenig Solutions' Digital Marketing Fundamentals course is perfect for beginners and professionals seeking to build or enhance their digital marketing skills in essential tools and techniques to boost business growth.


2.


  • Marketing Managers
  • Sales Professionals
  • Business Owners and Entrepreneurs
  • Content Creators and Copywriters
  • Marketing Executives
  • Social Media Managers
  • SEO Specialists
  • Website Developers
  • Marketing Consultants
  • Advertising Professionals
  • Public Relations Specialists
  • Brand Managers
  • Communications Managers
  • Freelancers in Digital Marketing
  • Students pursuing marketing or business degrees
  • Product Managers
  • Digital Marketing Enthusiasts


Learning Objectives - What you will Learn in this Digital Marketing Fundamentals?

Digital Marketing Fundamentals Course Overview

In the Digital Marketing Fundamentals course, you will gain essential skills and knowledge required to excel in the digital marketing landscape. This 8-hour course covers crucial topics ranging from strategy development to website optimization, analytics, SEO, and more.

Learning Objectives and Outcomes

  • Digital Marketing Strategy: Understand how to create and implement effective digital marketing strategies that align with business goals.

  • Website Optimization: Learn what makes a website effective, how to choose a domain name, select a designer or developer, and create engaging web content to improve conversions.

  • Google Analytics: Gain the ability to measure and analyze data, set up Google Analytics, track campaigns, and utilize goal tracking for better performance insights.

  • Search Engine Optimization (SEO): Acquire essential SEO techniques, learn how to configure Google Search Console, leverage local SEO, and decide whether to hire an SEO professional.

  • Content Marketing: Learn how to repurpose content, write customer-centric articles, and increase discoverability through directories.

  • Search and Display Advertising: Understand search and display advertising concepts, sign up for Google Ads, navigate its structure, and launch effective text search ads.

  • Social Media Marketing: Explore who’s using social media and how to market effectively on platforms

Target Audience for Digital Marketing Fundamentals

1. Koenig Solutions' Digital Marketing Fundamentals course is perfect for beginners and professionals seeking to build or enhance their digital marketing skills in essential tools and techniques to boost business growth.


2.


  • Marketing Managers
  • Sales Professionals
  • Business Owners and Entrepreneurs
  • Content Creators and Copywriters
  • Marketing Executives
  • Social Media Managers
  • SEO Specialists
  • Website Developers
  • Marketing Consultants
  • Advertising Professionals
  • Public Relations Specialists
  • Brand Managers
  • Communications Managers
  • Freelancers in Digital Marketing
  • Students pursuing marketing or business degrees
  • Product Managers
  • Digital Marketing Enthusiasts


Learning Objectives - What you will Learn in this Digital Marketing Fundamentals?

Digital Marketing Fundamentals Course Overview

In the Digital Marketing Fundamentals course, you will gain essential skills and knowledge required to excel in the digital marketing landscape. This 8-hour course covers crucial topics ranging from strategy development to website optimization, analytics, SEO, and more.

Learning Objectives and Outcomes

  • Digital Marketing Strategy: Understand how to create and implement effective digital marketing strategies that align with business goals.

  • Website Optimization: Learn what makes a website effective, how to choose a domain name, select a designer or developer, and create engaging web content to improve conversions.

  • Google Analytics: Gain the ability to measure and analyze data, set up Google Analytics, track campaigns, and utilize goal tracking for better performance insights.

  • Search Engine Optimization (SEO): Acquire essential SEO techniques, learn how to configure Google Search Console, leverage local SEO, and decide whether to hire an SEO professional.

  • Content Marketing: Learn how to repurpose content, write customer-centric articles, and increase discoverability through directories.

  • Search and Display Advertising: Understand search and display advertising concepts, sign up for Google Ads, navigate its structure, and launch effective text search ads.

  • Social Media Marketing: Explore who’s using social media and how to market effectively on platforms