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Customized SFMC Course Overview

Customized SFMC Course Overview

Unlock the potential of Salesforce Marketing Cloud with our Customized SFMC Course at Koenig Solutions. Over five intensive days, this course covers essential topics like the Salesforce Marketing Cloud Overview, Email Marketing Best Practices, and Marketing Cloud Engagement API. Participants will learn to create personalized emails, automate email sends, and sync data using Contact Builder. By the end of this course, you’ll be proficient in connecting and leveraging Salesforce CRM data in Marketing Cloud, building effective marketing journeys, and generating insightful tracking reports. Apply these hands-on skills to drive customer engagement and achieve marketing success.

Join now to transform your marketing capabilities and enhance your career!

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Course Prerequisites

Prerequisites for Customized Salesforce Marketing Cloud (SFMC) Course:


To successfully undertake the Customized Salesforce Marketing Cloud (SFMC) course, it is recommended that participants have:


  • Basic understanding of email marketing principles.
  • Familiarity with Salesforce CRM concepts is advantageous.
  • Experience with digital marketing strategies.
  • Basic knowledge of data management and reporting.
  • Comfortable navigating cloud-based software.

These prerequisites will help ensure that learners can keep pace with the course content and fully benefit from the training provided.


Target Audience for Customized SFMC

Customized SFMC by Koenig Solutions offers an in-depth understanding of Salesforce Marketing Cloud, covering everything from CRM integration to advanced email automation for marketing professionals and IT specialists.


  • Marketing Managers
  • Email Marketers
  • CRM Administrators
  • Marketing Automation Specialists
  • Digital Marketing Strategists
  • Salesforce Administrators
  • Marketing Analysts
  • IT Consultants
  • Campaign Managers
  • Sales and Service Cloud Users


Learning Objectives - What you will Learn in this Customized SFMC?

Customized Salesforce Marketing Cloud (SFMC) Course - Learning Objectives & Outcomes

Introduction:
The Customized SFMC course offers a comprehensive understanding of Salesforce Marketing Cloud, covering essential integrations, configurations, and best practices to empower students with practical marketing skills and Salesforce CRM data synchronization techniques.

Learning Objectives & Outcomes:

  • Gain a comprehensive overview of Salesforce Marketing Cloud and its Customer Success Platform.
  • Understand the various methods to connect Salesforce clouds and the functionalities available in each cloud.
  • Connect a Marketing Cloud account to a Salesforce org, and explain the benefits of integrating Salesforce CRM data into the Marketing Cloud.
  • Learn email marketing best practices, including compliance with the CAN-SPAM Act.
  • Get an overview of Mobile Studio and manually send Marketing Cloud emails to Leads, Contacts, Reports, and Campaigns.
  • Conduct A/B testing for email marketing campaigns.
  • Utilize the Marketing Cloud Engagement API for enhanced functionalities.
  • Create personalized emails using Salesforce CRM data with Content Builder.
  • Automate email sending using Triggered Emails, Automation Studio, and Journey Builder.
  • Synchronize data sources in Contact Builder and explore its features.
  • Develop a Salesforce Data Extension for targeted email sending.
  • Use the Marketing Cloud Triggered API for advanced email campaigns.
  • Build and test single send and multi

Target Audience for Customized SFMC

Customized SFMC by Koenig Solutions offers an in-depth understanding of Salesforce Marketing Cloud, covering everything from CRM integration to advanced email automation for marketing professionals and IT specialists.


  • Marketing Managers
  • Email Marketers
  • CRM Administrators
  • Marketing Automation Specialists
  • Digital Marketing Strategists
  • Salesforce Administrators
  • Marketing Analysts
  • IT Consultants
  • Campaign Managers
  • Sales and Service Cloud Users


Learning Objectives - What you will Learn in this Customized SFMC?

Customized Salesforce Marketing Cloud (SFMC) Course - Learning Objectives & Outcomes

Introduction:
The Customized SFMC course offers a comprehensive understanding of Salesforce Marketing Cloud, covering essential integrations, configurations, and best practices to empower students with practical marketing skills and Salesforce CRM data synchronization techniques.

Learning Objectives & Outcomes:

  • Gain a comprehensive overview of Salesforce Marketing Cloud and its Customer Success Platform.
  • Understand the various methods to connect Salesforce clouds and the functionalities available in each cloud.
  • Connect a Marketing Cloud account to a Salesforce org, and explain the benefits of integrating Salesforce CRM data into the Marketing Cloud.
  • Learn email marketing best practices, including compliance with the CAN-SPAM Act.
  • Get an overview of Mobile Studio and manually send Marketing Cloud emails to Leads, Contacts, Reports, and Campaigns.
  • Conduct A/B testing for email marketing campaigns.
  • Utilize the Marketing Cloud Engagement API for enhanced functionalities.
  • Create personalized emails using Salesforce CRM data with Content Builder.
  • Automate email sending using Triggered Emails, Automation Studio, and Journey Builder.
  • Synchronize data sources in Contact Builder and explore its features.
  • Develop a Salesforce Data Extension for targeted email sending.
  • Use the Marketing Cloud Triggered API for advanced email campaigns.
  • Build and test single send and multi