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MB-260T00: Microsoft Customer Insights - Data Specialty Course Overview

MB-260T00: Microsoft Customer Insights - Data Specialty Course Overview

The MB-260T00: Microsoft Customer Insights - Data Specialty course is designed to equip learners with the expertise to implement and manage the Microsoft Customer Insights solution. This course offers a comprehensive dive into the capabilities of Dynamics 365 Customer Insights, a customer data platform that enables organizations to unify and understand their customer data to create rich, personalized experiences.

Through various modules, participants learn to design solutions, ingest and unify data to create customer profiles, work with AI predictions, Configure measures and segments, Manage external connections, and administer the platform. The course elucidates use cases, Data ingestion, Data transformation, AI model configuration, Segment creation, and Data enrichment.

By completing the course, learners will be adept at leveraging Dynamics 365 Customer Insights to gain a 360-degree view of customers, which is essential for making informed business decisions and enhancing customer engagement. The hands-on labs provided ensure that participants not only understand the theoretical aspects but also gain practical experience in working with the platform, thus preparing them for real-world applications and the MB-260 certification exam.

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Course Prerequisites

To ensure you can successfully undertake training in the MB-260T00: Microsoft Customer Insights - Data Specialty course, the following are the minimum required prerequisites:


  • Basic understanding of customer data platforms and their role in customer relationship management.
  • Familiarity with core business processes in sales, marketing, and customer service domains.
  • Working knowledge of Microsoft Dynamics 365 and its components, particularly in relation to data management and analysis.
  • Experience using Microsoft Power Platform, specifically Power Query for data transformation and cleansing.
  • Fundamental knowledge of data ingestion, including connecting to various data sources and importing data.
  • Basic comprehension of data mapping, matching, and merging to create unified customer profiles.
  • An introduction to artificial intelligence (AI) and machine learning (ML) concepts, with an understanding of how they can be applied in a business context.
  • Proficiency in using Microsoft Office tools, especially Excel, for data-related tasks.
  • Ability to navigate and administer cloud-based solutions with Microsoft Azure.

These prerequisites are designed to provide a solid foundation for learning and applying the skills taught in the MB-260T00 course. If you are new to some of the topics mentioned above, we recommend exploring introductory courses or resources to familiarize yourself with these concepts before enrolling in the Microsoft Customer Insights - Data Specialty course.


Exam-Format Table
Exam ComponentDetails
Exam NameMB-260T00: Microsoft Customer Insights - Data Specialty
Exam TypeMultiple Choice Questions (MCQs)
Total Questions40-60
Passing Score700 (out of 1000)
Exam Duration180 minutes
LanguageEnglish
Exam ProviderMicrosoft
Exam RegistrationThrough Microsoft's official certification website or authorized testing centers
Certification Validity1 year (can be renewed)
Recommended TrainingMicrosoft Customer Insights Training Course

Target Audience for MB-260T00: Microsoft Customer Insights - Data Specialty

The MB-260T00 course focuses on mastering Microsoft Customer Insights for data-driven decision-making in customer relations.


  • Data Analysts
  • Customer Relationship Managers
  • Marketing Professionals
  • Business Intelligence Specialists
  • IT Professionals involved in CRM solutions
  • Dynamics 365 Administrators
  • Sales Analysts
  • Customer Insights Managers
  • CRM Consultants
  • Data Scientists focused on Customer Analytics
  • Marketing Technologists
  • Digital Transformation Specialists


Learning Objectives - What you will Learn in this MB-260T00: Microsoft Customer Insights - Data Specialty?

Introduction to MB-260T00: Microsoft Customer Insights - Data Specialty Course Learning Outcomes

Gain deep insights into customer data through the MB-260T00 course, learning to integrate, analyze, and apply AI to craft enriched customer profiles and predictive insights within Dynamics 365 Customer Insights.

Learning Objectives and Outcomes

  • Understand the core concepts of Dynamics 365 Customer Insights and identify use cases where Customer Insights can provide significant value.
  • Learn to navigate and administer the Dynamics 365 Customer Insights environment, including user permissions and data platform introduction.
  • Master the process of ingesting data into Customer Insights from various sources, using Power Query for data transformation, cleansing, and setting up incremental refreshes.
  • Develop skills to create unified customer profiles by implementing data mapping, matching, merging, and configuring search and filter indexes.
  • Gain proficiency in utilizing Dynamics 365 Customer Insights for exploring Audience insights, defining relationships, working with measures, and creating segments.
  • Learn to configure and apply AI prediction models, impute missing data values, and implement machine learning models for enhanced customer analytics.
  • Create, manage, and interpret measures and segments, and discover how to leverage suggested segments and segment insights for targeted marketing strategies.
  • Understand how to enrich data and predictions with Audience insights, apply machine learning models, and perform practical exercises such as Subscription Churn Modeling.
  • Acquire the ability to manage external connections with the Customer Data Platform, export data, and integrate Customer Insights with Microsoft Power Platform and Dynamics 365 applications.
  • Learn to administer Dynamics 365 Customer Insights environments effectively, including creating and configuring environments and managing system refreshes.

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