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Certified Endorsed Core Marketing Skills for Business Professionals Course Overview

Certified Endorsed Core Marketing Skills for Business Professionals Course Overview

Embark on a comprehensive journey with our Certified Endorsed Core Marketing Skills for Business Professionals Training Program. This 5-day course is designed to synchronize sales, marketing, and digital practices, offering participants a robust understanding of these interlinked disciplines. By the end of this program, you will be able to define and integrate marketing and sales functions, conduct effective marketing audits, and master the selling process. Gain the skill to develop strategic sales plans and marketing metrics to measure success. This course blends practical workshops and lectures, ensuring that participants not only learn but also apply key concepts in real-world scenarios to foster business growth and a competitive edge in the market.

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  • Live Training (Duration : 40 Hours)
  • Per Participant
  • We can also offer this course in Arabic.
  • Guaranteed-to-Run (GTR)
  • Classroom Training fee on request
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Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

  • Live Training (Duration : 40 Hours)
  • We can also offer this course in Arabic.
Koeing Learning Stack

Koenig Learning Stack

Free Pre-requisite Training

Join a free session to assess your readiness for the course. This session will help you understand the course structure and evaluate your current knowledge level to start with confidence.

Assessments (Qubits)

Take assessments to measure your progress clearly. Koenig's Qubits assessments identify your strengths and areas for improvement, helping you focus effectively on your learning goals.

Post Training Reports

Receive comprehensive post-training reports summarizing your performance. These reports offer clear feedback and recommendations to help you confidently take the next steps in your learning journey.

Class Recordings

Get access to class recordings anytime. These recordings let you revisit key concepts and ensure you never miss important details, supporting your learning even after class ends.

Free Lab Extensions

Extend your lab time at no extra cost. With free lab extensions, you get additional practice to sharpen your skills, ensuring thorough understanding and mastery of practical tasks.

Free Revision Classes

Join our free revision classes to reinforce your learning. These classes revisit important topics, clarify doubts, and help solidify your understanding for better training outcomes.

Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

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♱ Excluding VAT/GST

You can request classroom training in any city on any date by Requesting More Information

Inclusions in Koenig's Learning Stack may vary as per policies of OEMs

Request More Information

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Target Audience for Certified Endorsed Core Marketing Skills for Business Professionals

This course equips professionals with advanced, integrated sales and marketing skills, vital for competitive advantages in modern business environments.


  • Marketing Managers
  • Sales Managers
  • Business Development Professionals
  • Digital Marketing Specialists
  • Entrepreneurs
  • Marketing Coordinators
  • Sales Executives
  • Product Managers
  • Brand Managers
  • Marketing Analysts
  • Corporate Executives seeking to enhance inter-departmental coordination
  • Professionals transitioning to marketing or sales roles


Learning Objectives - What you will Learn in this Certified Endorsed Core Marketing Skills for Business Professionals?

  1. Introduction to Learning Outcomes The training program equips participants with in-depth insights and practical skills in synchronizing marketing and sales to enhance organizational competitiveness in the digital era.

  2. Learning Objectives and Outcomes

    • Define the scope and differentiate the functions of marketing and sales within a business context.
    • Conduct thorough marketing audits analyzing both micro and macro environmental factors.
    • Integrate online and offline marketing strategies to optimize campaign effectiveness.
    • Master the complete sales process from prospecting to closing deals and follow-up.
    • Develop and implement sales strategies and plans to maximize revenue and profitability.
    • Understand and apply key digital marketing platforms and techniques to boost online presence.
    • Evaluate and measure the effectiveness of marketing and sales activities using relevant KPIs and metrics.
    • Develop strategic marketing and sales plans based on thorough SWOT and TOWS analyses.
    • Leverage the latest trends such as SMarketing to improve alignment and communication between sales and marketing teams.
    • Enhance personal and organizational competencies in managing and executing marketing and sales operations effectively.

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