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Certified Endorsed Core Marketing Skills for Business Professionals Course Overview

Certified Endorsed Core Marketing Skills for Business Professionals Course Overview

Embark on a comprehensive journey with our Certified Endorsed Core Marketing Skills for Business Professionals Training Program. This 5-day course is designed to synchronize sales, marketing, and digital practices, offering participants a robust understanding of these interlinked disciplines. By the end of this program, you will be able to define and integrate marketing and sales functions, conduct effective marketing audits, and master the selling process. Gain the skill to develop strategic sales plans and marketing metrics to measure success. This course blends practical workshops and lectures, ensuring that participants not only learn but also apply key concepts in real-world scenarios to foster business growth and a competitive edge in the market.

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Target Audience for Certified Endorsed Core Marketing Skills for Business Professionals

This course equips professionals with advanced, integrated sales and marketing skills, vital for competitive advantages in modern business environments.


  • Marketing Managers
  • Sales Managers
  • Business Development Professionals
  • Digital Marketing Specialists
  • Entrepreneurs
  • Marketing Coordinators
  • Sales Executives
  • Product Managers
  • Brand Managers
  • Marketing Analysts
  • Corporate Executives seeking to enhance inter-departmental coordination
  • Professionals transitioning to marketing or sales roles


Learning Objectives - What you will Learn in this Certified Endorsed Core Marketing Skills for Business Professionals?

  1. Introduction to Learning Outcomes The training program equips participants with in-depth insights and practical skills in synchronizing marketing and sales to enhance organizational competitiveness in the digital era.

  2. Learning Objectives and Outcomes

    • Define the scope and differentiate the functions of marketing and sales within a business context.
    • Conduct thorough marketing audits analyzing both micro and macro environmental factors.
    • Integrate online and offline marketing strategies to optimize campaign effectiveness.
    • Master the complete sales process from prospecting to closing deals and follow-up.
    • Develop and implement sales strategies and plans to maximize revenue and profitability.
    • Understand and apply key digital marketing platforms and techniques to boost online presence.
    • Evaluate and measure the effectiveness of marketing and sales activities using relevant KPIs and metrics.
    • Develop strategic marketing and sales plans based on thorough SWOT and TOWS analyses.
    • Leverage the latest trends such as SMarketing to improve alignment and communication between sales and marketing teams.
    • Enhance personal and organizational competencies in managing and executing marketing and sales operations effectively.

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