Amazon Trained E-commerce Specialist (ATES) Course Overview

Amazon Trained E-commerce Specialist (ATES) Course Overview

The Amazon Trained E-commerce Specialist (ATES) course is designed to educate and empower individuals looking to enhance their expertise in the e-commerce domain, particularly with Amazon's selling platform. This comprehensive program covers various aspects of online selling, from the basics of setting up a seller account to managing inventory, and dealing with customer feedback.

Learners will gain insights into the Seller acquisition process, Listing products effectively, and Optimizing shipping settings. They will learn to navigate the complexities of the Amazon marketplace, including dealing with Seller services techniques and understanding Amazon fees. The course also includes practical sessions to reinforce learning and apply concepts in real-world scenarios.

Upon completion, participants will be equipped with the knowledge to assist sellers on Amazon, potentially leading to financial gains through ATES payout structures. This initiative ultimately aims to create a skilled workforce that can support sellers in maximizing their online business potential on Amazon.

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  • Live Training (Duration : 16 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

Given the context of the Amazon Trained E-commerce Specialist (ATES) course provided by Koenig Solutions, the following are the minimum required prerequisites for successfully undertaking this training:


  • Basic understanding of e-commerce and online shopping platforms.
  • Familiarity with using computers, the internet, and web browsers.
  • Comfort with basic internet navigation and online research.
  • Ability to understand and communicate in the language in which the course is offered (presumably English).
  • Interest in learning about Amazon's selling platform and e-commerce strategies.
  • Basic proficiency with Microsoft Office tools or equivalent (for handling documents and spreadsheets during the course).
  • Willingness to learn and adapt to new tools and technologies related to e-commerce.

It's important to note that while prior experience in sales, marketing, or e-commerce can be beneficial, it is not a strict requirement to enroll in the ATES course. The course is designed to accommodate individuals who are new to Amazon's selling ecosystem, providing step-by-step guidance on how to become proficient sellers on the platform.


Target Audience for Amazon Trained E-commerce Specialist (ATES)

The Amazon Trained E-commerce Specialist (ATES) course equips individuals with skills to effectively sell on Amazon.


  • Aspiring e-commerce entrepreneurs


  • Existing Amazon sellers seeking to improve their sales and account management


  • Individuals looking to become professional seller consultants


  • Small business owners wanting to expand their sales channels online


  • E-commerce managers in retail businesses


  • Digital marketing professionals specializing in e-commerce


  • Individuals interested in a career in online retail and marketplace management


  • Freelancers aiming to offer services to Amazon sellers


  • Career switchers focusing on the e-commerce sector


  • Graduates seeking employment opportunities in e-commerce firms


  • Vocational training students in retail and e-commerce programs


  • Professionals working in supply chain management looking to understand e-commerce logistics


  • Product managers and merchandisers for online retail brands


  • IT professionals who want to understand the technical aspects of selling on Amazon


  • Brand owners seeking to establish a presence on Amazon


  • Marketing consultants who need comprehensive knowledge of Amazon's selling platform


  • Customer service representatives managing e-commerce accounts


  • Students of business and marketing courses with an interest in e-commerce


  • Job seekers aiming to work with Amazon or other e-commerce platforms




Learning Objectives - What you will Learn in this Amazon Trained E-commerce Specialist (ATES)?

Introduction to the Course's Learning Outcomes and Concepts Covered

The Amazon Trained E-commerce Specialist (ATES) course equips participants with comprehensive knowledge and skills necessary to excel in selling products on Amazon's platform, addressing listing, shipping, account management, and performance optimization.

Learning Objectives and Outcomes

  • Understand the role and benefits of an Amazon Trained E-commerce Specialist, including the payout and induction process.
  • Learn seller acquisition techniques and how to effectively use Amazon Seller Services to support and launch seller accounts.
  • Gain proficiency in the seller registration process on Amazon and become adept at managing different shipping options and settings.
  • Master the product listing process, including creating listings for products already on Amazon and those new to the marketplace.
  • Acquire the skills needed to work with flat files for bulk listing and learn how to create variations and quality check your listings.
  • Update and manage product prices and quantities both individually and in bulk, ensuring listings are competitive and current.
  • Manage a seller account effectively, including handling promotions, orders, returns, refunds, and understanding Amazon's A to Z Guarantee.
  • Understand and maintain seller performance metrics to avoid account suspension and learn the process for reinstatement if necessary.
  • Navigate through Amazon Seller Central to generate and analyze important reports that impact business decisions.
  • Stay updated with Amazon's changing policies and tools, ensuring compliance and leveraging new features for enhanced selling performance.

Technical Topic Explanation

Seller acquisition process

The seller acquisition process in e-commerce involves identifying, engaging, and onboarding new sellers to expand marketplace offerings. This typically includes market research to identify potential sellers, reaching out through targeted marketing strategies, and guiding them through the onboarding process which involves training such as the Amazon Trained Ecommerce Specialist (ATES) course. This helps sellers understand the platform's operations, policies, and tools, ensuring they are well-equipped to sell effectively on the platform, thereby enhancing the marketplace's diversity and consumer choices.

Listing products

Listing products refers to the process of uploading and displaying items on an e-commerce platform for sale. This involves providing detailed descriptions, pricing, images, and other relevant information to attract potential buyers. For businesses operating on platforms like Amazon, adhering to specific guidelines and optimizing product listings with effective keywords are crucial for visibility and sales. Amazon Trained eCommerce Specialists (ATES) are experts trained through the Amazon Trained E-commerce Specialist course, equipped with advanced skills to enhance product listings, navigate the platform's features, and optimize sales strategies effectively.

Amazon fees

Amazon fees are charges that sellers must pay for selling on the Amazon platform. These fees can include listing fees, referral fees, and fulfillment fees, depending on whether you fulfill orders yourself or use Amazon's fulfillment services. Understanding these fees is crucial for managing costs and pricing products competitively. An **Amazon Trained E-Commerce Specialist (ATES)** course can provide in-depth knowledge on managing these fees effectively, optimizing your Amazon store's profitability. This kind of training is developed for understanding Amazon's unique e-commerce environment and excelling in it.

Optimizing shipping settings

Optimizing shipping settings involves adjusting various parameters to ensure efficient, cost-effective delivery of goods. This includes selecting appropriate shipping providers, setting competitive shipping rates, and determining optimal delivery speeds. Techniques such as zone skipping or carrier rate negotiations can reduce costs. Additionally, offering multiple shipping options caters to customer preferences, potentially increasing satisfaction and loyalty. Properly managed, these settings can enhance operational efficiencies, improve customer service, and elevate a business's reputation in a competitive ecommerce landscape, such as that dominated by platforms like Amazon.

Seller services techniques

Seller services techniques involve strategies used by vendors, particularly in online marketplaces like Amazon, to optimize their sales performance. These techniques include effective SEO practices, creating compelling product listings, utilizing analytics to track and improve sales, managing customer feedback, and employing competitive pricing strategies. Advanced training, such as the Amazon Trained Ecommerce Specialist (ATES) course, equips professionals with the skills to utilize these techniques efficiently to enhance visibility and influence buyers' decisions positively in the ecommerce platform.

ATES payout structures

ATES payout structures refer to the compensation models utilized within the Amazon Trained E-Commerce Specialist (ATES) program. These structures outline how ATES professionals, who have completed the Amazon Trained E-Commerce Specialist course, are rewarded for assisting and enabling sellers on the Amazon platform. Payouts are typically based on services rendered such as account setup, product listings, and sales performance optimization. The structure ensures that specialists are paid fairly and incentivally, encouraging them to enhance their service offerings and drive better outcomes for Amazon sellers.

Target Audience for Amazon Trained E-commerce Specialist (ATES)

The Amazon Trained E-commerce Specialist (ATES) course equips individuals with skills to effectively sell on Amazon.


  • Aspiring e-commerce entrepreneurs


  • Existing Amazon sellers seeking to improve their sales and account management


  • Individuals looking to become professional seller consultants


  • Small business owners wanting to expand their sales channels online


  • E-commerce managers in retail businesses


  • Digital marketing professionals specializing in e-commerce


  • Individuals interested in a career in online retail and marketplace management


  • Freelancers aiming to offer services to Amazon sellers


  • Career switchers focusing on the e-commerce sector


  • Graduates seeking employment opportunities in e-commerce firms


  • Vocational training students in retail and e-commerce programs


  • Professionals working in supply chain management looking to understand e-commerce logistics


  • Product managers and merchandisers for online retail brands


  • IT professionals who want to understand the technical aspects of selling on Amazon


  • Brand owners seeking to establish a presence on Amazon


  • Marketing consultants who need comprehensive knowledge of Amazon's selling platform


  • Customer service representatives managing e-commerce accounts


  • Students of business and marketing courses with an interest in e-commerce


  • Job seekers aiming to work with Amazon or other e-commerce platforms




Learning Objectives - What you will Learn in this Amazon Trained E-commerce Specialist (ATES)?

Introduction to the Course's Learning Outcomes and Concepts Covered

The Amazon Trained E-commerce Specialist (ATES) course equips participants with comprehensive knowledge and skills necessary to excel in selling products on Amazon's platform, addressing listing, shipping, account management, and performance optimization.

Learning Objectives and Outcomes

  • Understand the role and benefits of an Amazon Trained E-commerce Specialist, including the payout and induction process.
  • Learn seller acquisition techniques and how to effectively use Amazon Seller Services to support and launch seller accounts.
  • Gain proficiency in the seller registration process on Amazon and become adept at managing different shipping options and settings.
  • Master the product listing process, including creating listings for products already on Amazon and those new to the marketplace.
  • Acquire the skills needed to work with flat files for bulk listing and learn how to create variations and quality check your listings.
  • Update and manage product prices and quantities both individually and in bulk, ensuring listings are competitive and current.
  • Manage a seller account effectively, including handling promotions, orders, returns, refunds, and understanding Amazon's A to Z Guarantee.
  • Understand and maintain seller performance metrics to avoid account suspension and learn the process for reinstatement if necessary.
  • Navigate through Amazon Seller Central to generate and analyze important reports that impact business decisions.
  • Stay updated with Amazon's changing policies and tools, ensuring compliance and leveraging new features for enhanced selling performance.