Amazon Trained E-commerce Specialist (ATES) Course Overview

Given the context of the Amazon Trained E-commerce Specialist (ATES) course provided by Koenig Solutions, the following are the minimum required prerequisites for successfully undertaking this training:

• Basic understanding of e-commerce and online shopping platforms.
• Familiarity with using computers, the internet, and web browsers.
• Comfort with basic internet navigation and online research.
• Ability to understand and communicate in the language in which the course is offered (presumably English).
• Interest in learning about Amazon's selling platform and e-commerce strategies.
• Basic proficiency with Microsoft Office tools or equivalent (for handling documents and spreadsheets during the course).
• Willingness to learn and adapt to new tools and technologies related to e-commerce.

It's important to note that while prior experience in sales, marketing, or e-commerce can be beneficial, it is not a strict requirement to enroll in the ATES course. The course is designed to accommodate individuals who are new to Amazon's selling ecosystem, providing step-by-step guidance on how to become proficient sellers on the platform.

Target Audience for Amazon Trained E-commerce Specialist (ATES)

The Amazon Trained E-commerce Specialist (ATES) course equips individuals with skills to effectively sell on Amazon.

• Aspiring e-commerce entrepreneurs

  
  

• Existing Amazon sellers seeking to improve their sales and account management

  
  

• Individuals looking to become professional seller consultants

  
  

• Small business owners wanting to expand their sales channels online

  
  

• E-commerce managers in retail businesses

  
  

• Digital marketing professionals specializing in e-commerce

  
  

• Individuals interested in a career in online retail and marketplace management

  
  

• Freelancers aiming to offer services to Amazon sellers

  
  

• Career switchers focusing on the e-commerce sector

  
  

• Graduates seeking employment opportunities in e-commerce firms

  
  

• Vocational training students in retail and e-commerce programs

  
  

• Professionals working in supply chain management looking to understand e-commerce logistics

  
  

• Product managers and merchandisers for online retail brands

  
  

• IT professionals who want to understand the technical aspects of selling on Amazon

  
  

• Brand owners seeking to establish a presence on Amazon

  
  

• Marketing consultants who need comprehensive knowledge of Amazon's selling platform

  
  

• Customer service representatives managing e-commerce accounts

  
  

• Students of business and marketing courses with an interest in e-commerce

  
  

• Job seekers aiming to work with Amazon or other e-commerce platforms

  
  

Learning Objectives - What you will Learn in this Amazon Trained E-commerce Specialist (ATES)?

Introduction to the Course's Learning Outcomes and Concepts Covered

The Amazon Trained E-commerce Specialist (ATES) course equips participants with comprehensive knowledge and skills necessary to excel in selling products on Amazon's platform, addressing listing, shipping, account management, and performance optimization.

Learning Objectives and Outcomes

• Understand the role and benefits of an Amazon Trained E-commerce Specialist, including the payout and induction process.
• Learn seller acquisition techniques and how to effectively use Amazon Seller Services to support and launch seller accounts.
• Gain proficiency in the seller registration process on Amazon and become adept at managing different shipping options and settings.
• Master the product listing process, including creating listings for products already on Amazon and those new to the marketplace.
• Acquire the skills needed to work with flat files for bulk listing and learn how to create variations and quality check your listings.
• Update and manage product prices and quantities both individually and in bulk, ensuring listings are competitive and current.
• Manage a seller account effectively, including handling promotions, orders, returns, refunds, and understanding Amazon's A to Z Guarantee.
• Understand and maintain seller performance metrics to avoid account suspension and learn the process for reinstatement if necessary.
• Navigate through Amazon Seller Central to generate and analyze important reports that impact business decisions.
• Stay updated with Amazon's changing policies and tools, ensuring compliance and leveraging new features for enhanced selling performance.