Advanced Google Analytics Training Course Overview

Advanced Google Analytics Training Course Overview

The Advanced Google Analytics Training course is a comprehensive program designed for learners looking to deepen their understanding of Google Analytics 4 (GA4). This course covers an extensive range of topics, from the basics of setting up and understanding the platform to advanced reporting and data analysis techniques. Participants will learn about the pros and cons of GA4, customer journey tracking, user engagement analysis, and simplified goals and events setup. The course offers practical lessons on identifying business goals, tracking KPIs, and creating a measurement plan. It also covers technical aspects like event tracking, conversions, privacy settings, and integration with other Google services. By obtaining an advanced google analytics certification, learners will be equipped with the skills required to leverage analytics for strategic decisions and gain insights into user behavior and performance metrics, which is essential for any data-driven organization. The course is beneficial for those looking to migrate from Universal Analytics to GA4 and seeking to find revenue opportunities through advanced event tracking and analysis.

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  • Live Online Training (Duration : 8 Hours)
  • Per Participant
  • Guaranteed-to-Run (GTR)
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♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

  • Live Online Training (Duration : 8 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

Request More Information

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Course Prerequisites

To ensure that you have a positive and successful learning experience in the Advanced Google Analytics Training course, we recommend that you meet the following prerequisites before enrolling:

  • Basic understanding of digital marketing concepts and strategies
  • Familiarity with the basic functions and navigation of Google Analytics (Universal Analytics or GA4)
  • Experience with website administration or management
  • Basic knowledge of HTML and web technologies (helpful but not required)
  • Comfort with using spreadsheets for data analysis
  • An analytical mindset and interest in interpreting data to make business decisions

These prerequisites are designed to provide you with the foundational knowledge required to grasp the more advanced concepts that will be covered in the course. They are not intended to be barriers to entry but rather to prepare you for the in-depth material that you will encounter. If you are unsure about your readiness for the course, we encourage you to reach out to one of our advisors who can help assess your current skill level and guide you on the best path forward.

Target Audience for Advanced Google Analytics Training

Advanced Google Analytics Training at Koenig Solutions is designed for professionals seeking to deepen their analytics expertise and leverage GA4's advanced features.

  • Digital Marketing Managers
  • SEO and SEM Specialists
  • Data Analysts
  • Marketing Analysts
  • Web Analysts
  • Digital Analytics Consultants
  • E-commerce Managers
  • IT Professionals involved in website/app development and analytics
  • Product Managers
  • UX/UI Designers seeking to understand user behavior
  • Conversion Rate Optimization (CRO) Experts
  • Content Strategists
  • Social Media Managers
  • PPC Specialists
  • Business Intelligence Professionals
  • Marketing Technologists
  • Entrepreneurs and Business Owners who directly manage their online presence

Learning Objectives - What you will Learn in this Advanced Google Analytics Training?

Introduction to Learning Outcomes

This Advanced Google Analytics Training course equips participants with in-depth knowledge and skills to leverage Google Analytics 4 for tracking, analyzing, and optimizing their business's digital presence effectively.

Learning Objectives and Outcomes

  • Understand the advantages and limitations of Google Analytics 4, and how it differs from previous versions.
  • Learn to track the customer journey and analyze user engagement to gain insights into customer behavior.
  • Set up and simplify goals and events in GA4 to monitor key actions and conversions.
  • Identify business objectives and align them with measurable KPIs to track performance effectively.
  • Develop a comprehensive measurement plan and prioritize analytics setup for strategic decision-making.
  • Master the GA4 interface, admin panel, and installation process for both websites and mobile apps.
  • Implement advanced event tracking, conversion tracking, and model conversions to capture critical interactions.
  • Customize GA4 with user-scoped custom dimensions, custom metrics, and set up audience definitions for targeted analysis.
  • Navigate privacy controls within GA4, ensuring compliance with data protection regulations and consent management.
  • Generate and interpret advanced reports, including acquisition, engagement, monetization, and custom explorations to drive business strategy.
  • Plan and execute migration from Universal Analytics to GA4 with minimal disruption to data continuity and reporting accuracy.