The SiteCatalyst course provides a comprehensive understanding of web analytics, specifically through Adobe's powerful analytics product, now known as Adobe Analytics. Learners will delve into the importance of web analytics in Module 1, grasping the fundamental concepts and processes involved in analyzing web data, and understanding the key features of Reports and Analytics.
Module 2 focuses on the technical aspects of implementing SiteCatalyst, including the translation of business requirements into analytics variables and the critical role of the s_code.js file. It is essential for learners to comprehend how to effectively implement tracking code to capture the right data.
Module 3 equips learners with the skills to test and debug analytics implementations using tools like the Adobe Digital Debugger and Httpfox, ensuring data accuracy and reliability.
In Module 4, participants explore the Reports and Analytics interface, learning essential metrics and segmentation techniques to understand visitor behavior and improve engagement and retention, highlighted in Module 5 with customization strategies for reports.
Module 6 teaches efficient report retrieval and distribution, including dashboard management, while Module 7 and Module 8 offer a deep dive into ad hoc analysis, enhancing skills in data interpretation through advanced segmentation and metrics.
Overall, this course will empower learners with the knowledge to leverage web analytics for strategic decision-making, enhancing data-driven business outcomes.
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♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
♱ Excluding VAT/GST
You can request classroom training in any city on any date by Requesting More Information
To successfully undertake training in the SiteCatalyst course offered by Koenig Solutions, the following minimum prerequisites are recommended:
These prerequisites are designed to ensure that learners have a foundational understanding that will enable them to grasp the course material more effectively. No prior experience with Adobe Analytics or other specific analytics tools is required, as the course aims to provide comprehensive training from the ground up.
The SiteCatalyst course by Koenig Solutions offers in-depth knowledge of web analytics, implementation, and reporting for professionals seeking data-driven insights.
This SiteCatalyst course aims to provide a comprehensive understanding of web analytics, from basic concepts to advanced ad hoc analysis, equipping learners with the skills to effectively implement, test, and utilize analytics data.
The SiteCatalyst course by Koenig Solutions offers in-depth knowledge of web analytics, implementation, and reporting for professionals seeking data-driven insights.
This SiteCatalyst course aims to provide a comprehensive understanding of web analytics, from basic concepts to advanced ad hoc analysis, equipping learners with the skills to effectively implement, test, and utilize analytics data.