Sitecatalyst Course Overview

The SiteCatalyst course provides a comprehensive understanding of web analytics, specifically through Adobe's powerful analytics product, now known as Adobe Analytics. Learners will delve into the importance of web analytics in Module 1, grasping the fundamental concepts and processes involved in analyzing web data, and understanding the key features of Reports and Analytics.

Module 2 focuses on the technical aspects of implementing SiteCatalyst, including the translation of business requirements into analytics variables and the critical role of the s_code.js file. It is essential for learners to comprehend how to effectively implement tracking code to capture the right data.

Module 3 equips learners with the skills to test and debug analytics implementations using tools like the Adobe Digital Debugger and Httpfox, ensuring data accuracy and reliability.

In Module 4, participants explore the Reports and Analytics interface, learning essential metrics and segmentation techniques to understand visitor behavior and improve engagement and retention, highlighted in Module 5 with customization strategies for reports.

Module 6 teaches efficient report retrieval and distribution, including dashboard management, while Module 7 and Module 8 offer a deep dive into ad hoc analysis, enhancing skills in data interpretation through advanced segmentation and metrics.

Overall, this course will empower learners with the knowledge to leverage web analytics for strategic decision-making, enhancing data-driven business outcomes.