Sitecatalyst Course Overview

Sitecatalyst Course Overview

The SiteCatalyst course provides a comprehensive understanding of web analytics, specifically through Adobe's powerful analytics product, now known as Adobe Analytics. Learners will delve into the importance of web analytics in Module 1, grasping the fundamental concepts and processes involved in analyzing web data, and understanding the key features of Reports and Analytics.

Module 2 focuses on the technical aspects of implementing SiteCatalyst, including the translation of business requirements into analytics variables and the critical role of the s_code.js file. It is essential for learners to comprehend how to effectively implement tracking code to capture the right data.

Module 3 equips learners with the skills to test and debug analytics implementations using tools like the Adobe Digital Debugger and Httpfox, ensuring data accuracy and reliability.

In Module 4, participants explore the Reports and Analytics interface, learning essential metrics and segmentation techniques to understand visitor behavior and improve engagement and retention, highlighted in Module 5 with customization strategies for reports.

Module 6 teaches efficient report retrieval and distribution, including dashboard management, while Module 7 and Module 8 offer a deep dive into ad hoc analysis, enhancing skills in data interpretation through advanced segmentation and metrics.

Overall, this course will empower learners with the knowledge to leverage web analytics for strategic decision-making, enhancing data-driven business outcomes.

This is a Rare Course and it can be take up to 3 weeks to arrange the training.

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  • Live Online Training (Duration : 16 Hours)
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  • Live Online Training (Duration : 16 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

To successfully undertake training in the SiteCatalyst course offered by Koenig Solutions, the following minimum prerequisites are recommended:

  • Basic understanding of digital marketing concepts and web properties
  • Familiarity with website functioning and internet terminology
  • Basic knowledge of HTML and JavaScript for understanding implementation aspects
  • An analytical mindset and interest in data interpretation
  • Experience with using web browsers and internet navigation for debugging purposes
  • Basic proficiency in Microsoft Excel or similar spreadsheet software for data analysis

These prerequisites are designed to ensure that learners have a foundational understanding that will enable them to grasp the course material more effectively. No prior experience with Adobe Analytics or other specific analytics tools is required, as the course aims to provide comprehensive training from the ground up.

Target Audience for Sitecatalyst

The SiteCatalyst course by Koenig Solutions offers in-depth knowledge of web analytics, implementation, and reporting for professionals seeking data-driven insights.

  • Digital Analysts
  • Web Analysts
  • Marketing Analysts
  • SEO/SEM Specialists
  • Digital Marketing Professionals
  • Data Analysts
  • Business Intelligence Professionals
  • Conversion Rate Optimization Specialists
  • E-commerce Managers
  • Product Managers
  • UX/UI Researchers
  • IT Professionals involved in website performance
  • Web Developers interested in analytics implementation
  • Project Managers overseeing web-based projects
  • Content Strategists
  • CRM Analysts

Learning Objectives - What you will Learn in this Sitecatalyst?

Introduction to the Course's Learning Outcomes

This SiteCatalyst course aims to provide a comprehensive understanding of web analytics, from basic concepts to advanced ad hoc analysis, equipping learners with the skills to effectively implement, test, and utilize analytics data.

Learning Objectives and Outcomes

  • Understand the fundamental concepts of web analytics, its importance, and the process of leveraging web analytics for business insights.
  • Learn to translate business requirements into analytics implementation using variables such as props, events, and eVars.
  • Grasp the significance and role of the s_code.js file in the SiteCatalyst implementation.
  • Acquire the skills to implement the SiteCatalyst tracking code correctly across web properties.
  • Develop the ability to test and validate analytics implementation, including the use of tools like Adobe Digital Debugger and Httpfox.
  • Explore the Reports and Analytics interface, learning to navigate and interpret different metrics and reports.
  • Gain proficiency in segmenting audiences for more targeted analysis and understand the impact of visitor behavior on the business.
  • Customize reports with calculated metrics, breakdowns, and contextual data to derive meaningful insights.
  • Master the techniques for saving, distributing, and presenting analytics data through dashboards and automated reports.
  • Delve into ad hoc analysis, enhancing the capability to perform in-depth, flexible analysis with a focus on segmentation and advanced metrics.