Salesforce Marketing Cloud Training & Certification Courses


Salesforce Marketing Cloud is a customer relationship management (CRM) platform to provide Digital Marketing automation and analytics software and services. It discovers the complete solution to navigate the entire customer journey - on one platform. Salesforce Marketing Cloud explore the gear to help marketers to deliver the right message to right people at the right time – on any channel. It personalize email marketing at scale, engage with mobile messaging, guide exceptional social experiences, manage ads that win, cross channel journey, predict the right content on the web & align marketing and sales to drive better results.

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Salesforce Marketing Cloud is a cloud based platform used to send useful communication to the customers in order to enhance business. These communication messages can be categorized as commercial and transactional and can only be sent to those customers only who have showed thier interest in receving those communication(Signed-up/Opt-in). These communication messages can be SMS, MMS, EMAILS. All these communincation messages are designed within this Marketing Cloud Platform along with that one can manage their subscribers data as well. Managing subscriber data includes Import/Export in data models(List/Data Extensions), Sorting of data using some rules defined on the basis of the attributes(In case of list) or on the basis of columns(In terms of Data Extension).

Segregation of data helps in to target a specific set of audience and hence one can send right type of commincation messages to right type of audience on right type of channel(Media Devices). Not only this, with the help of SFMC one can design automation and journeys which will help to automate the process of import, segregate and email send. Also we can keep a track of all the emails sent out of the accoun. One can also see how many subscribers are unsubscribing and clicking and opening any emails sent of the account to a set of audience.

Pardot is entirely a different tool used to deal in B2B solutions. We use pardot when we want to our businesss to other business for ex. Salesforce is company desiging CRM tools so as a business and Amazon have thier own business now in order to keep a track of all the leads they get on daily basis salesforce offers pardot to Amazon for thier Demand Generation or say any visitior visiting thier website, Lead nuturing as in sending specific communications and keep on check whether they meet the criteria or not. On daily basis lots of people interact or sign up with the company but sales team on amazon's end is not able to connect with all so with the help of pardot and being a marketer one should be able to locate best prospects or leads. Marketer then assign those leads to a sales person so that they can connect and gain the bussiness from those customers.

Marketing Cloud helps you to organize your subscribers data, create emails, send emails, filter audience and create automations to send automated emails to the subscribers. Initially explained the entire functionality of the markeitng cloud platform. This tools keeps to updated with subsriber behavior once an email is delivered to one's inbox along with that you can design campaigns which can be run on hpurly, daily, weekly, monthly and yearly basis. Marketing vloud consists of 6 Builders and 5 Studios, which help you to:

  • Create and customize data sources for sending, inluding lists and data extensions.
  • Import data to salesforce marketing cloud lists and Data Extensions.
  • Design and build content in content builder, including a variety of content blocks, different styles of templates, and emails.
  • Create various types of personalized email content.
  • Use different tools(Data Filter, SQL)for simplex and complex segmentation.
  • Automate email marketing processes, like data imports, exports, and imports, exports, and data refreshes with automation studio.
  • Use journey Builder to create one to one connection with customers at a scale.

Sales Cloud and Marketing Cloud are two different cloud system services offered by salesforce platform. Sales Cloud is a Customer Relationship Management(CRM) platform designed to support sales, marketing and customer support in both business-to-business(B2B) and business-to-customer(B2C) contexts. Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics and provides access to thousands of applications through the AppExchange. The platform is provided as Software as a Service (SaaS) for browser-based access; a mobile app is also available. A real-time social feed for collaboration allows users to share information or ask questions of the user community.

On the other hand Salesforce Marketing Cloud is an Email Marekting tool which allows marketers to create and manage marketing relationships and campaigns with customers.

The Marketing Cloud incorporates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis.The software includes predictive analytics to help make decisions such as, for example, what channel would be preferable for a given message. A component called Journey Builder helps marketers tailor campaigns to customers' behavior and needs, demographics and communication channel preferences.

Event-driven triggers initiate actions: When a customer joins a loyalty program, Marketing Cloud might be triggered to send a welcome message; other events could trigger data updates in the customer contact record. The Marketing Cloud is connected to's Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.

The key distinction between these two services is, the marketing cloud is optimized for B2C companies and Salesforce Pardot is for B2B. Pardot is a marketing automation platform that allows companies to find out their best leads, track marketing campaigns engagement and provide faster follow-ups. It is also known as a lead management platform that combines the rich features of marketing and sales to boost the power of Salesforce marketing campaigns. However, it is majorly used as an email marketing tool that gets synced with the customers' data easily in the Salesforce to serve automated and enhanced communications. It supports all the needs of B2B organizations of every size, hence, it is a great option for B2B based companies with a limited requirement of social media marketing.