Product Management Course Overview

Product Management Course Overview

A Product Management course is designed to equip learners with the essential skills and knowledge to successfully manage products from conception to release and beyond. It encompasses a comprehensive curriculum, starting with the basics of the role in Module 1, where students learn about the functions and different approaches to product management, as well as the distinctions between Product Development, Management, and Ownership, along with necessary marketing concepts.

As they progress to Module 2, learners apply these fundamentals in real-world scenarios, developing product strategies, analyzing market trends, and managing product portfolios. Module 3 delves into the financial aspects, including cost components and pricing strategies, while also addressing performance metrics and customer satisfaction.

Module 4 reinforces the importance of innovation, market analysis, and customer engagement, with a deep dive into cost management and pricing. Additionally, learners explore product performance tracking and forecasting methods.

Finally, Module 5 focuses on the competencies required for a successful product manager, covering the knowledge, skills, and behaviors needed in the field. This product management course prepares students for the challenges of the role, and upon completion, they may choose to pursue a product management certification to further validate their expertise.

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  • Live Online Training (Duration : 40 Hours)
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  • Live Online Training (Duration : 40 Hours)
  • Per Participant

♱ Excluding VAT/GST

Classroom Training price is on request

You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

To ensure that participants are well-prepared and can derive maximum benefit from our Product Management course, the following prerequisites are recommended:

  • Basic understanding of business concepts: Knowledge of fundamental business principles such as supply and demand, cost structures, and market dynamics can be beneficial.

  • Familiarity with product or project lifecycle: Some prior exposure to the stages of product or project development will help in grasping the course material more effectively.

  • Interest in product development and management: A genuine interest in learning how products are conceptualized, developed, and managed is crucial for engagement and success in this course.

  • Communication skills: As product management involves coordination across various teams, good communication skills are advantageous.

  • Analytical thinking: The ability to analyze market trends, customer feedback, and competitive activities will aid in understanding and applying course concepts.

  • Openness to learning: A willingness to learn and adapt to new strategies, tools, and methodologies is essential for those looking to excel in product management.

Please note that these prerequisites are meant to provide a solid foundation for learning. However, individuals with varying backgrounds and experiences are encouraged to enroll, as the course is designed to build product management expertise from the ground up.

Target Audience for Product Management

Koenig Solutions' Product Management course equips participants with key skills for effective product lifecycle management and strategy development.

  • Aspiring Product Managers
  • Current Product Managers seeking advancement
  • Product Owners
  • Product Development Managers
  • Marketing Managers
  • Project Managers involved in product development
  • Entrepreneurs who manage their own product
  • Business Analysts contributing to product strategy
  • UX/UI Designers looking to understand product management
  • Product Team Leads
  • Innovation Managers
  • Brand Managers
  • Product Marketing Professionals

Learning Objectives - What you will Learn in this Product Management?

Introduction to Learning Outcomes

Gain comprehensive insights into product management with a course that covers essential concepts, strategic planning, market analysis, cost modeling, pricing strategies, and competency development.

Learning Objectives and Outcomes

  • Understand the multifaceted role of a product manager and key responsibilities within an organization.
  • Differentiate between Product Management, Product Development, and Product Ownership and their respective functions.
  • Develop and implement effective product strategies considering innovation, competitive activity, and customer preferences.
  • Conduct thorough market reviews, segment analysis, and competitive positioning to inform product portfolio planning.
  • Master the components of product costs and develop cost models to accurately determine product pricing.
  • Apply market-based pricing strategies and perform competitive pricing analysis to optimize product value proposition.
  • Monitor and analyze product performance metrics such as EBIT, ROI, and customer satisfaction to inform decision-making.
  • Manage product specifications, including innovation factors, market trends, and customer preferences.
  • Learn forecasting methodologies to predict market trends and avoid common forecasting errors.
  • Acquire the knowledge, skills, and behavioral competencies required for successful product management.