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MB-280: Microsoft Dynamics 365 Customer Experience Analyst Intermediate

The Microsoft MB-280: Dynamics 365 Customer Experience Analyst course equips IT and marketing professionals with skills to configure and customize Dynamics 365 Sales and Customer Insights, solving the challenge of fragmented sales and customer data. Designed for roles like Dynamics 365 Analysts and CRM Administrators, it addresses the 60% of organizations seeking professionals proficient in Power Platform integration for automation and analytics.

Prepare for the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification with Koenig’s official vendor-authorized courseware and 30-day lab access. Gain hands-on expertise to streamline sales processes and drive AI-enhanced customer engagement outcomes.

40 Hours (5 Days)
Live Online / Classroom
9+ professionals trained

Training Formats & Pricing

1-on-1 USD 3,510
Dedicated instructor, your schedule Fastest
Public Batch USD 2,700
Group class, fixed schedule Most Popular
Self-Paced USD 199
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Course Overview

The MB-280: Microsoft Dynamics 365 Customer Experience Analyst is a role-based certification exam designed for IT and marketing professionals seeking to validate expertise in configuring Dynamics 365 customer experience solutions. This course prepares candidates for the MB-280 exam, which leads to the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate credential. It is tailored for business analysts, functional consultants, and CRM administrators responsible for tailoring Dynamics 365 Sales, Customer Insights – Journeys, and Customer Insights – Data to business needs. With over 60% of Fortune 500 companies leveraging Dynamics 365 for CRM, mastering these tools is critical for implementing scalable, AI-driven customer engagement strategies across sales and marketing operations.

Students gain hands-on experience with core Microsoft platforms including Dynamics 365 Sales, Dynamics 365 Customer Insights – Journeys, Dynamics 365 Customer Insights – Data, Microsoft Dataverse, Power Apps, and Power Automate. The course includes structured labs delivered through a preconfigured Power Platform environment accessible via Microsoft Learn, eliminating the need for a personal Azure subscription. In these labs, learners build end-to-end customer experience solutions such as creating unified customer profiles, configuring predictive lead scoring, designing marketing journeys with email and SMS workflows, and building custom model-driven apps. A key project involves integrating Copilot for Sales to automate seller activities and enhance forecasting accuracy using AI-driven insights.

Earning the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification validates in-demand skills recognized by Microsoft partners and enterprise employers. Certified professionals report salary increases of 18–25%, with roles like CRM Consultant and Functional Analyst commanding average salaries between $90,000 and $135,000 in the U.S. Koenig Solutions enhances preparation with Guaranteed-to-Run live training, official Microsoft courseware, and 1-on-1 mentoring to ensure exam readiness. Upon completion, graduates are equipped to drive digital transformation in customer experience, qualify for senior consulting roles, and support AI-powered sales automation initiatives in modern organizations.

Skills You'll Gain

Dynamics 365 Sales Configuration Dataverse Table Customization Dynamics 365 Customer Insights Power Automate Cloud Flows Dynamics 365 Sales Insights Microsoft Dataverse Dynamics 365 Journeys Sales Forecasting Configuration Product Catalog Setup Lead Qualification Management Email Template Personalization Consent Management Configuration Formula Columns Rollup Columns Teams Calling Integration Security Role Customization Goal Management

Prerequisites

Recommended knowledge before taking this course
  • "e_e_a_t": "Microsoft’s MB-280: Microsoft Dynamics 365 Customer Experience Analyst certification is a highly valued credential. Check the official Microsoft Learn page for current exam pricing and duration. The certification exam tests your ability to analyze customer data and optimize engagement strategies. Microsoft’s certification programs are recognized for their rigor and industry relevance. This course helps learners develop expertise in customer insights, automation, and data modeling, essential for modern CRM roles. Microsoft updates its training content to reflect the latest platform features, ensuring you gain current skills. Achieving this certification positions you as a trusted expert capable of driving customer-centric growth for organizations worldwide." "readability": "This course prepares you to excel in managing customer data and delivering personalized experiences with Microsoft Dynamics 365. The MB-280 certification is designed for professionals seeking to enhance their skills in customer insights and automation. Check the official Microsoft Learn page for current exam pricing and duration. Completing this course can help you secure higher-paying roles and advance your career in customer experience management. Microsoft updates its training regularly, ensuring you learn the latest features and best practices. Enroll today to become a certified Dynamics 365 expert and transform your organization’s customer engagement strategies." "prerequisites": [
  • "Experience with Microsoft Power Apps for creating and customizing model-driven apps to design tailored solutions that improve customer engagement.",
  • "Working knowledge of Microsoft Dataverse, including data modeling principles, to efficiently manage data and build robust customer insights.",
  • "Proficiency in configuring and using Dynamics 365 Sales to leverage sales data and enhance customer relationships.",
  • "Experience with Microsoft Power Automate cloud flows for process automation to streamline workflows and reduce errors in customer experience management.",
  • "Familiarity with Dynamics 365 Customer Insights - Journeys and Data to deliver personalized customer journeys and data-driven insights."
  • ] "cro_conversion": "By completing the MB-280: Microsoft Dynamics 365 Customer Experience Analyst certification, you gain the skills to transform customer data into actionable insights. This enables you to create personalized experiences that increase customer satisfaction and loyalty. With Microsoft’s official certification, you can validate your expertise in the field. This course offers practical skills to automate processes, manage customer journeys, and analyze data effectively. Enroll now to advance your career, improve your organization’s customer engagement, and unlock new growth opportunities. Don't miss this chance to become a certified expert in Dynamics 365 customer experience management." "geo_ai_citation": "Microsoft Dynamics 365 Customer Experience Analyst, known as MB-280, is a certification designed to validate skills in managing customer data and delivering personalized experiences. The MB-280 course covers key areas like customer insights, data modeling, and automation, helping learners become proficient in deploying Dynamics 365 solutions. This certification is recognized by leading organizations worldwide for enhancing customer engagement strategies. Microsoft’s official training programs, including MB-280, are updated regularly to incorporate the latest features and best practices, ensuring learners gain relevant skills. Earning this certification can significantly boost your career, equipping you with the expertise to implement advanced customer experience solutions that drive business success."
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Certification Exam

Everything you need to know about the MB-280 certification exam

Exam Details
Exam Name
MB-280
Exam Cost
$165
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Candidates may retake the MB-280: Microsoft Dynamics 365 Customer Experience Analyst exam 24 hours after the initial attempt, with subsequent waiting periods following standard Microsoft certification guidelines.
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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Master Dataverse and Model-Driven Apps
Build and update Dataverse tables Set table columns and data types Map table relationships and hierarchies Administer Dataverse security access roles Develop custom model-driven applications Tailor forms and data views Compare form and view categories Optimize the customer timeline control
2
Day 2– Deploy MB-280 Microsoft Dynamics 365 Sales
Establish the product catalog structure Streamline lead qualification workflows Configure opportunity pipeline visual views Handle sales orders and quotes Define regional sales territory structures Execute automated business process flows Enable advanced sales engagement tools Launch Dynamics 365 Sales mobile apps
3
Day 3– Drive Sales via Automation and Insights
Automate business rules and workflows Deploy sales insights and AI features Activate predictive lead scoring models Configure Teams calling and dialers Integrate Microsoft Copilot for Sales Embed Power BI dashboards for reporting Design interactive sales data visualizations Manage environment settings and security
4
Day 4– Design Experiences with Customer Insights
Ingest data into Customer Insights Generate unified 360-degree customer profiles Construct dynamic customer segmentation lists Compare segment types across platforms Execute targeted journey marketing campaigns Create professional email templates content Configure automated journey text messages Implement trigger-based journey execution logic
5
Day 5– Integrate MB-280 Customer Experience Tools
Configure consent management and compliance Manage event registration and waitlists Build marketing forms and landing pages Enable Microsoft Teams collaboration features Use Dataverse connectors in cloud flows Apply robust document management solutions Customize Dynamics 365 App for Outlook Support sales using journey insights

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Hands-On Lab

Live Lab Sandbox

Real Environment

Practice in a real lab environment with full access to the tools and services covered in the course.

30+ Guided Labs

30+

Step-by-step lab exercises designed to reinforce each module with practical, hands-on tasks.

Lab Manual Included

Full Guide

Comprehensive lab guide with detailed instructions, screenshots, and troubleshooting tips.

Post-Training Access

30 Days

30 days of extended lab access after your training ends so you can continue practicing.

Career Outcomes

78%

of MB-280 certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the MB-280 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • MB-280 Microsoft Dynamics 365 Customer Experience Analyst
  • Dynamics 365 Business Analyst
  • CRM Functional Consultant
  • Sales Operations Analyst
  • Power Platform Analyst
  • Customer Insights Specialist

Companies Hiring

5,000+
Microsoft Accenture Deloitte Infosys Wipro Capgemini TCS PwC EY KPMG

and 5,000+ organizations worldwide seeking MB-280 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

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    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

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    CISO, Financial Services

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  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

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  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

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    Cloud Solutions Architect

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  • ★★★★★

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    Head of L&D, UK Enterprise

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  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

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    AI Engineer

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    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

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    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
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