Key Account Management (KAM) Masterclass Course Overview

Key Account Management (KAM) Masterclass Course Overview

Unlock your potential in Key Account Management (KAM) with our comprehensive 3-Day Training Masterclass. This course focuses on essential skills, starting with understanding KAM, identifying key accounts, and mastering customer relationship management. You'll learn to develop strategic account plans, enhance negotiation skills, and manage account risks.

In the second and third days, dive into performance metrics, techniques for account growth, and leadership within KAM. The training blends theory with practical application, featuring case studies, role-playing, and group discussions to solidify your knowledge.

By the end of the course, you’ll create a personal action plan to implement your insights and drive success in your organization. Join us and take your KAM skills to the next level!

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Successfully delivered 2 sessions for over 23 professionals

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1,150

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Course Fee 1,150
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1,150 (USD)
  • Live Training (Duration : 24 Hours)
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  • Live Training (Duration : 24 Hours)
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  • Classroom Training fee on request

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You can request classroom training in any city on any date by Requesting More Information

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Course Prerequisites

Prerequisites for Key Account Management (KAM) Masterclass Course

To ensure a productive and beneficial learning experience in our Key Account Management Masterclass course, we recommend that participants have the following minimum knowledge and experience:


  • Basic Sales Knowledge: Familiarity with sales concepts and processes will provide a useful foundation for understanding Key Account Management principles.
  • Understanding of Customer Relationship Management (CRM): A general awareness of CRM systems and their role in business operations is beneficial, though specific CRM training is not required.
  • Experience in Sales or Account Management: Previous experience in a sales or customer-facing role will enhance participants’ ability to relate to the case studies and group discussions.
  • Willingness to Engage: A proactive attitude towards learning and sharing insights with peers will contribute to a collaborative training environment.

These prerequisites are designed to help participants maximize their learning potential and ensure a comprehensive grasp of Key Account Management strategies and techniques.


Target Audience for Key Account Management (KAM) Masterclass

The 3-Day Key Account Management Masterclass equips professionals with essential skills to enhance customer relationships, drive growth, and optimize account performance in diverse industries.


  • Key Account Managers
  • Sales Managers
  • Business Development Executives
  • Customer Relationship Managers
  • Marketing Professionals
  • Sales Executives
  • Account Directors
  • Client Services Managers
  • Product Managers
  • Operations Managers
  • Industry Consultants
  • Management Trainees
  • Strategic Planners
  • Senior Executives
  • CEOs and Founders of SMEs
  • Professionals seeking career advancement in account management


Learning Objectives - What you will Learn in this Key Account Management (KAM) Masterclass?

Course Overview

The Key Account Management (KAM) Masterclass is designed to equip participants with essential skills and strategies for effectively managing key accounts, enhancing customer relationships, and driving sustainable growth.

Learning Objectives and Outcomes

  • Understand the importance and definition of Key Account Management (KAM).
  • Identify and analyze key accounts using targeted criteria and segmentation tools.
  • Develop and implement strategic account plans with SMART objectives.
  • Cultivate strong customer relationships utilizing Customer Relationship Management (CRM) systems.
  • Employ customer-centric selling techniques to address client needs and expectations.
  • Enhance negotiation skills for achieving win-win outcomes in account management.
  • Manage key account risks through effective contingency planning and crisis management.
  • Utilize performance metrics and KPIs to track and measure account success.
  • Drive account growth through upselling, cross-selling, and innovation.
  • Foster leadership and influence within key account teams for building trust and credibility.

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