Introduction to Google Ads Beginner
The Introduction to Google Ads course by Google equips marketers, entrepreneurs, and digital advertising beginners with foundational skills to create and optimize high-performing campaigns across Search, Display, Video, and App networks. It solves the critical pain point of low campaign ROI by teaching proven strategies for keyword selection, ad relevance, and conversion tracking. With over 535,000 professionals now holding Google Ads certifications, demand for certified expertise continues to rise across agencies and enterprises.
This course prepares learners for the official Google Ads certification exams, enhancing career credibility and client trust. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, enabling hands-on practice with real campaign setups. Graduates gain the confidence to manage paid advertising effectively and drive measurable business growth in competitive digital markets.
Training Formats & Pricing
100% Happiness Guarantee · Free Rescheduling · Secure Payment
Course Overview
The Introduction to Google Ads by Google is a foundational course designed for digital marketers, advertising specialists, and small business owners seeking to master online advertising using Google's platform. While not tied to a single certification exam, this course prepares learners for multiple Google Ads certifications, including Google Ads Search, Display, Video, Measurement, and Shopping ads. It serves roles such as PPC Analyst, Digital Marketing Coordinator, and E-commerce Manager, equipping them with essential skills to manage effective ad campaigns. With over 80% of digital advertisers using Google Ads to reach customers, proficiency in this platform is a high-demand skill across agencies and enterprises worldwide.
This course covers key Google tools and technologies, including Google Ads Search, Google Display Network, YouTube video advertising, Google Analytics integration, Performance Planner, and Smart Shopping campaigns. Learners engage in hands-on learning through real-world scenarios on Skillshop, Google’s official training environment, where they configure actual campaign structures, set up keyword targeting, implement automated bidding strategies, and optimize ad performance. A core project involves building a complete Google Search campaign from scratch—defining objectives, selecting keywords, writing compelling ad copy, setting budgets, and analyzing mock performance data to refine results. These practical exercises ensure students gain actionable experience aligned with current industry practices.
Completing the Introduction to Google Ads prepares individuals for Google Ads certification, a credential recognized globally for validating expertise in paid search and digital advertising. Certified professionals report an average salary increase of 20%, with roles like Paid Media Specialist commanding salaries between $55,000 and $85,000 annually in the U.S. Koenig Solutions enhances this learning path with 1-on-1 instructor support and Guaranteed-to-Run batches, ensuring personalized guidance and flexible scheduling using official Google courseware. Upon completion, learners are positioned to advance into higher-level digital marketing roles, driving measurable ROI for businesses through data-driven advertising strategies.
What You'll Learn
Prerequisites
- Basic understanding of online advertising concepts and digital marketing principles related to Google Ads
- Familiarity with how search engines operate and user search behavior in Google Ads campaigns
- Experience navigating web-based applications and online platforms, including Google Ads interface
- Understanding of core campaign components such as objectives, budgets, and performance metrics in Google Ads
- Ability to perform basic keyword research and comprehend keyword match types used in Google Ads
- Familiarity with creating and assessing text-based advertisements within Google Ads
Certification Exam
Everything you need to know about the Introduction to Google Ads certification exam
Course Curriculum
Structured learning with hands-on labs and real-world scenarios
1
Day 1– Google Ads Fundamentals
2
Day 2– Campaign Creation and Setup
3
Day 3– Bidding and Budget Management
4
Day 4– Campaign Optimization and Analysis
5
Day 5– Advanced Campaign Types
What's Included in Your Training
Every enrollment comes packed with resources to maximise your learning and exam success
Exam Preparation Materials
Practice Test Questions (200+)
Certificate of Completion
Post-Training Support (30 days)
Session Recording Access
Free Rescheduling (7+ days notice)
Career Outcomes
of Introduction to Google Ads certified professionals report career advancement within 6 months
Salary Impact
Average salary increase reported after obtaining the Introduction to Google Ads certification
*Source: Glassdoor / LinkedIn 2025
Job Roles
- Google Ads Specialist
- PPC Specialist
- Digital Marketing Coordinator
- Paid Search Analyst
- SEM Specialist
- Advertising Campaign Manager
Companies Hiring
and 5,000+ organizations worldwide seeking Introduction to Google Ads certified professionals
Course Student Reviews
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★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
-
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified -
★★★★★
“Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”
AZ-104 Certified ✓ Verified -
★★★★★
“I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”
Enterprise Client ✓ Verified -
★★★★★
“The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”
PL-300 Certified ✓ Verified
-
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified -
★★★★★
“From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”
AZ-305 Expert ✓ Verified -
★★★★★
“As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”
100+ Learners Trained ✓ Verified -
★★★★★
“SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”
SC-300 Certified ✓ Verified
-
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified -
★★★★★
“AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”
AI-102 Certified ✓ Verified -
★★★★★
“DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”
DP-600 Certified ✓ Verified -
★★★★★
“Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”
AZ-400 Team Training ✓ Verified
Frequently Asked Questions
Everything you need to know about the Introduction to Google Ads training course
Is the Google Ads certification exam included in the Introduction to Google Ads course, and what is the cost?
What training formats are available for the Introduction to Google Ads course at Koenig Solutions?
How long is lab access provided for the Introduction to Google Ads course, and what type of environment is used?
What is Koenig Solutions' rescheduling and cancellation policy for the Introduction to Google Ads course?
What is the format, number of questions, time limit, and passing score for the Google Ads certification exam?
How long is the Google Ads certification valid, and what is the renewal process and cost?
What post-training support does Koenig provide after completing the Introduction to Google Ads course?
What prerequisites or prior experience are recommended before taking the Introduction to Google Ads course?
What career impact and salary benefits can one expect after earning the Google Ads certification?
How does instructor-led training from Koenig compare to self-study for the Introduction to Google Ads course?
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