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Building the Business Case Course Overview

Building the Business Case Course Overview

The "Building the Business Case" course is designed to equip learners with the essential skills and knowledge needed to craft compelling business cases that effectively justify project investments. It's ideal for professionals seeking to influence stakeholders and secure funding for their initiatives.

Module 1: What is a business case? introduces the concept and importance of a business case, setting the foundation for the course.

Module 2: Purpose of a business case delves into the reasons behind creating a business case, highlighting its role in driving decision-making.

Module 3: Structure of a business case provides a blueprint for assembling a business case, covering both internal and high-level requests for funding, ensuring that learners understand the components of a well-structured document.

Module 4: Tips for writing a successful business case imparts practical advice for both internal and high-level funding requests, emphasizing clarity, conciseness, and persuasiveness.

By the end of the course, participants will be adept at developing business cases that stand out, maximizing their chances of getting projects off the ground.

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Course Prerequisites

To ensure that participants can successfully engage with and benefit from our Building the Business Case course, the following minimum prerequisites are recommended:


  • A basic understanding of business operations and objectives.
  • Familiarity with the concept of investment and returns, as it relates to business decision-making.
  • Some exposure to Project Management principles and practices.
  • The ability to comprehend and analyze financial information (such as costs, revenues, and profit margins).
  • Proficiency in written and verbal communication, as the course requires articulating business ideas effectively.
  • An open mind and willingness to learn new approaches to developing and presenting business cases.

Please note that these prerequisites are intended to provide a foundation for the course material; however, individuals with varying levels of experience may find value in the course as it covers fundamental concepts in building a business case from the ground up.


Target Audience for Building the Business Case

The "Building the Business Case" course equips professionals with the skills to create compelling funding proposals for business projects.


Target Audience for the "Building the Business Case" Course:


  • Project Managers
  • Business Analysts
  • Financial Analysts
  • Management Consultants
  • Strategic Planners
  • Entrepreneurs and Business Owners
  • Product Managers
  • Corporate Executives and Decision-Makers
  • Operations Managers
  • IT Managers and Directors
  • Marketing Managers
  • R&D Managers
  • Change Management Specialists


Learning Objectives - What you will Learn in this Building the Business Case?

Introduction to Learning Outcomes and Concepts Covered:

The "Building the Business Case" course equips participants with the essential skills to create compelling business cases that effectively justify project initiation, ensuring alignment with organizational objectives.

Learning Objectives and Outcomes:

  • Understand the definition, importance, and use of a business case within an organization.
  • Identify the primary purpose of a business case and how it supports decision-making processes.
  • Learn to structure a business case effectively, including the essential components that need to be covered.
  • Gain insights into preparing an internal request for funding by justifying the need and potential ROI.
  • Acquire the ability to draft a high-level request for funding that can communicate the project's strategic value.
  • Develop the skills to articulate the benefits, costs, and risks associated with a proposed project or initiative.
  • Understand the key elements that contribute to a persuasive and successful business case.
  • Learn best practices and tips for writing a business case, including language, tone, and supporting data.
  • Enhance your ability to critically assess the viability and impact of a project through a well-constructed business case.
  • Prepare to present the business case to stakeholders, addressing their concerns and expectations effectively.

Target Audience for Building the Business Case

The "Building the Business Case" course equips professionals with the skills to create compelling funding proposals for business projects.


Target Audience for the "Building the Business Case" Course:


  • Project Managers
  • Business Analysts
  • Financial Analysts
  • Management Consultants
  • Strategic Planners
  • Entrepreneurs and Business Owners
  • Product Managers
  • Corporate Executives and Decision-Makers
  • Operations Managers
  • IT Managers and Directors
  • Marketing Managers
  • R&D Managers
  • Change Management Specialists


Learning Objectives - What you will Learn in this Building the Business Case?

Introduction to Learning Outcomes and Concepts Covered:

The "Building the Business Case" course equips participants with the essential skills to create compelling business cases that effectively justify project initiation, ensuring alignment with organizational objectives.

Learning Objectives and Outcomes:

  • Understand the definition, importance, and use of a business case within an organization.
  • Identify the primary purpose of a business case and how it supports decision-making processes.
  • Learn to structure a business case effectively, including the essential components that need to be covered.
  • Gain insights into preparing an internal request for funding by justifying the need and potential ROI.
  • Acquire the ability to draft a high-level request for funding that can communicate the project's strategic value.
  • Develop the skills to articulate the benefits, costs, and risks associated with a proposed project or initiative.
  • Understand the key elements that contribute to a persuasive and successful business case.
  • Learn best practices and tips for writing a business case, including language, tone, and supporting data.
  • Enhance your ability to critically assess the viability and impact of a project through a well-constructed business case.
  • Prepare to present the business case to stakeholders, addressing their concerns and expectations effectively.