Customer Segmentation Made Simple: K-Means Clustering in BigQuery ML

09 Jul 2025 07:30 AM CST

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Webinar Overview

Unlock the power of unsupervised learning with K-Means clustering in BigQuery ML for effective customer segmentation. Learn how to group customers based on behavior and traits using SQL-based machine learning. Ideal for marketers, analysts, and data teams looking to uncover hidden patterns in their data.

Key Points

Introduction to Clustering and K-Means in BigQuery ML
Preparing and Normalizing Data for Clustering
Training and Evaluating K-Means Models Using SQL
Interpreting Clusters for Actionable Customer Insights

Meet The Trainer

Gauri Praveen Yadav

A seasoned Google Cloud Trainer specializing in cloud security, IAM, Kubernetes, and serverless computing, dedicated to simplifying GCP with hands-on workshops and use cases. Experienced in designing secure cloud solutions and enabling professionals to implement GCP best practices, they also actively speak and mentor in the field.

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