Negotiation Skills

Negotiation, contrary to popular belief, does not mean winning an argument to reach your best price. In effect, it means striving for a win-win situation so that the buyer and seller are both satisfied with the deal. A healthy negotiation strategy aims to solve customer issues and offer the best solution so as to achieve personal and organizational success while ensuring customer satisfaction. It also means resolving the pain points of customers to maximize the customer value without adversely affecting relationship with the buyer. However, healthy negotiation is easier said than done. Sales persons often deal with a string of emotions and irrational arguments.

What’s crucial is to stick to company agreement made to the buyer. During the course of negotiation, candidates learn to deal with difficult buyers, and achieve win-win situations in most cases.