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MB-280T04 – Exam Prep

The MB-280T04 – Exam Prep course equips Business Analysts and Functional Consultants with hands-on skills to configure Dynamics 365 Sales and Customer Insights solutions, solving the critical gap in organizations where 73% of sales teams struggle with CRM adoption due to poor configuration. You’ll master product catalogs, opportunity management, and AI-driven customer journeys using Microsoft 365 Copilot for Sales.

This course prepares you for the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate certification. Koenig Solutions delivers official vendor-authorized courseware and 30-day lab access, ensuring real-world readiness. Gain the expertise to design scalable, intelligent customer experiences that drive revenue growth and digital transformation.

8 Hours (1 Days)
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0+ professionals trained

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Course Overview

The Microsoft MB-280T04 – Exam Prep course is designed to prepare candidates for the MB-280: Microsoft Dynamics 365 Customer Experience Analyst Associate certification exam. This intensive training targets IT professionals, business analysts, and functional consultants responsible for configuring Dynamics 365 customer experience model-driven apps, including Dynamics 365 Sales and Dynamics 365 Customer Insights. As organizations increasingly adopt Microsoft’s CRM ecosystem—with over 95% of Fortune 500 companies using Dynamics 365 solutions—this course equips learners with in-demand skills to design and implement customer engagement strategies. Participants should already have foundational knowledge of Power Apps, data modeling, and the Dynamics 365 suite to fully benefit from this advanced preparation.

Students engage with core Microsoft technologies including Dynamics 365 Sales, Dynamics 365 Customer Insights – Data, Dynamics 365 Customer Insights – Journeys, Microsoft Dataverse, Power Platform, and Microsoft 365 Copilot for Sales. The hands-on lab environment, delivered through the Azure-hosted Dynamics 365 portal, enables learners to build a complete end-to-end customer experience solution for a fictional organization. During the workshop, students configure lead and opportunity management workflows, design product catalogs with price lists and families, create personalized marketing emails using AI-assisted themes, and build automated customer journeys triggered by behavioral data. These practical exercises simulate real-world implementation scenarios, reinforcing configuration best practices across the Dynamics 365 customer experience suite.

By completing the MB-280T04 – Exam Prep course, learners gain direct alignment with the Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate credential, a globally recognized certification valued by enterprises leveraging Microsoft’s CRM platform. Professionals with this certification report average salary increases of 20–25%, with certified analysts earning between $95,000 and $125,000 annually in North America. Koenig Solutions enhances this learning path with Guaranteed-to-Run batches, official Microsoft courseware, and access to expert-led training that emphasizes real-world application. Upon completion, graduates are positioned to advance into senior CRM analyst, solution architect, or digital transformation consultant roles within enterprise Dynamics 365 environments.

What You'll Learn

Configure lead scoring models and manage lead qualification processes in Dynamics 365 Sales to align with MB-280 exam requirements.
Implement business process flows and configure opportunity management settings in Dynamics 365 Sales to support sales lifecycle tracking.
Configure product catalogs, price lists, and discount lists in Dynamics 365 Sales to manage complex sales pricing structures.
Design and execute marketing emails and segments using Dynamics 365 Customer Insights - Journeys to meet exam-specific marketing configuration objectives.
Build personalized customer journeys and manage subscription centers in Dynamics 365 Customer Insights - Journeys to align with customer engagement domain standards.
Configure security roles, business units, and team-based access in Dynamics 365 to secure customer experience solutions according to MB-280 security domains.

Prerequisites

Recommended knowledge before taking this course
  • Hands-on experience with Microsoft Dynamics 365 Sales, specifically lead and opportunity management
  • Proficiency in configuring Dynamics 365 Customer Insights, including Data and Customer Insights - Journeys
  • Technical familiarity with model-driven app setup, including managing tables and columns
  • Practical knowledge of customizing user experiences and managing data import and export processes
  • Understanding of sales, marketing, and customer engagement workflows in enterprise environments
  • Prior completion of MB-280T01, MB-280T02, and MB-280T03 or equivalent experience as a Dynamics 365 Customer Experience Analyst
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Certification Exam

Everything you need to know about the mb-280t02 certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
First retake available after 24 hours; subsequent attempts require 14 days, capped at 5 attempts annually
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What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of mb-280t02 certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the mb-280t02 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Dynamics 365 Functional Consultant
  • Customer Experience Analyst
  • Sales Operations Specialist
  • Dynamics 365 Solutions Architect
  • CRM Business Analyst
  • Power Platform Consultant

Companies Hiring

5,000+
Microsoft Accenture Deloitte Infosys Wipro TCS Capgemini EY PwC KPMG

and 5,000+ organizations worldwide seeking mb-280t02 certified professionals

Real Transformations

Course Student Reviews

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

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    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

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    CISO, Financial Services

    Enterprise Client ✓ Verified
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    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

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    Business Intelligence Lead

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    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

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    AZ-305 Expert ✓ Verified
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    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

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    100+ Learners Trained ✓ Verified
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    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

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    Security Analyst

    SC-300 Certified ✓ Verified
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    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

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    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

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    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
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