Koenig Original Guaranteed-to-Run

Lead Generation: Facebook, Google Ads & LinkedIn Beginner

Master Lead Generation in a Day by Koenig Original equips sales and marketing professionals with proven strategies to overcome stagnant pipelines, using LinkedIn, email, and calls to generate high-quality leads. Designed for B2B sales specialists and digital marketers, it addresses the challenge of low conversion rates, leveraging LinkedIn’s 722+ million-member network. You’ll gain actionable skills in lead sourcing, outreach, and follow-up within a single intensive session.

This course prepares you for real-world lead generation success with Koenig’s Guaranteed-to-Run scheduling and expert-led training. Benefit from hands-on practice and a structured action plan to immediately boost prospect engagement and close more deals with confidence.

8 Hours (1 Days)
Live Online / Classroom
0+ professionals trained

Training Formats & Pricing

1-on-1 USD 750
Dedicated instructor, your schedule Fastest
Public Batch USD 600
Group class, fixed schedule Most Popular
Self-Paced On Request
Recorded sessions, learn anytime Best Value

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Course Overview

The Master Lead Generation in a Day course by Koenig Original is a comprehensive, fast-paced training program designed for marketing professionals, sales development representatives, and digital strategists seeking to enhance their lead acquisition skills. While no official certification exam is tied to this course, it equips learners with practical methodologies used by top-performing teams in high-growth industries. With businesses increasingly relying on digital channels for customer acquisition—LinkedIn alone being 277% more effective at generating leads than other social platforms—this course meets rising demand for skilled practitioners who can drive measurable pipeline growth. It is ideal for individuals aiming to master modern lead generation techniques in a condensed, results-driven format.

Participants gain hands-on experience with leading platforms including LinkedIn Sales Navigator, HubSpot CRM, Mailchimp, Google Analytics 4, and Canva, using them to build targeted outreach campaigns and track performance metrics. The course features a live lab environment where students configure a complete lead funnel—from crafting personalized connection requests and email sequences to designing conversion-optimized landing pages and analyzing engagement data. Conducted via Koenig’s interactive online workshop platform, the training includes a real-world project in which learners develop and execute a full lead generation campaign targeting decision-makers in a specific industry vertical, applying A/B testing and analytics to refine their approach.

Graduates of the Master Lead Generation in a Day course are well-prepared to pursue roles such as Lead Generation Specialist, Marketing Automation Analyst, or B2B Growth Marketer, with professionals in these positions earning between $60,000 and $94,000 annually in the United States based on experience level. The course leverages Koenig Original’s signature Guaranteed-to-Run scheduling and expert-led instruction, ensuring learners receive consistent, high-quality training with post-session support. By mastering scalable lead generation frameworks in just one day, participants gain a competitive edge, positioning themselves for career advancement in digital marketing, sales operations, or entrepreneurial ventures.

What You'll Learn

Configure LinkedIn profiles using Sales Navigator filters to identify and attract high-value prospects.
Segment target audiences within LinkedIn Campaign Manager to increase MQL conversion rates by 20 percent.
Automate lead capture workflows by integrating LinkedIn lead forms with CRM platforms to reduce CPA by 15 percent.
Audit campaign performance metrics using LinkedIn Analytics to identify bottlenecks and improve lead quality scores.
Deploy content distribution workflows to increase professional engagement rates and establish industry authority.
Execute networking initiatives using advanced search parameters to expand professional connections and accelerate lead velocity.

Skills You'll Gain

Lead Identification Prospect Research Email Campaigns LinkedIn Outreach Lead Generation Sales Strategies Marketing Tactics Funnel Building Lead Nurturing B2B Content Strategy Lead-Focused SEO Social Advertising Conversion Rates Lead Qualification HubSpot CRM Salesforce Integration Apollo.io

Prerequisites

Recommended knowledge before taking this course
  • Minimum of 6 months experience in B2B sales roles to ensure alignment with Koenig Original lead qualification frameworks.
  • Proficiency in CRM platforms such as Salesforce or HubSpot, essential for tracking the lead lifecycles taught in this course.
  • Active subscription and working knowledge of LinkedIn Sales Navigator to execute the Koenig Original prospecting methodology.
  • Demonstrable experience managing a minimum of 50 leads per month, ensuring readiness for advanced pipeline acceleration techniques.
  • Google Analytics certification or equivalent experience in tracking conversion metrics to measure lead quality and ROI.
  • Familiarity with digital marketing automation tools to support the automated lead nurturing workflows covered in the Koenig Original curriculum.
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Certification Exam

Everything you need to know about the Lead Generation: Facebook, Google Ads & LinkedIn certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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Lead Generation: Facebook, Google Ads & LinkedIn

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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Master Lead Generation in a Day Foundations
Lead Generation Core Principles Decoding LinkedIn Algorithm Mechanics Target Audience Identification Tactics Ideal Customer Profile Creation Professional LinkedIn Profile Optimization Strategic Content Planning Basics Proven Engagement Best Practices High-Conversion Lead Magnet Development
2
Day 2– Advanced Koenig Original LinkedIn Strategies
Mastering LinkedIn Sales Navigator Tools Advanced Boolean Search Methodologies Effective Spotlight Filter Application Hyper-Personalized Outreach Techniques High-Response Messaging Sequence Design Campaign A/B Testing Frameworks AI-Powered Message Personalization Methods Automated Follow-Up Workflow Implementation
3
Day 3– Strategic Lead Generation Campaigns
Launching Targeted LinkedIn Ad Campaigns Defining Strategic Campaign Objectives Precision Budgeting and Bidding Advanced Audience Targeting Parameters Persuasive Ad Copywriting Techniques Visual Content Strategy Execution Optimized Lead Generation Forms Campaign Performance Tracking Metrics
4
Day 4– Content Analytics and Optimization
Structured Content Calendar Development Publishing High-Value Authority Content Engagement-Driven Video Marketing Accurate Post Performance Measurement LinkedIn Analytics Data Interpretation Precise Conversion Tracking Setup ROI Calculation and Reporting Data-Driven Strategy Adjustment Cycles
5
Day 5– Scaling and Integration Mastery
Seamless CRM Integration Setup Efficient Lead Tagging Management Multi-Channel Outreach Execution Ethical Automation Best Practices Scaling Operations with AI Multi-Account Management Protocols Account Restriction Prevention Tactics Long-Term Lead Nurturing Systems

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of Lead Generation: Facebook, Google Ads & LinkedIn certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the Lead Generation: Facebook, Google Ads & LinkedIn certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Lead Generation Specialist
  • Digital Marketing Executive
  • B2B Marketing Associate
  • Social Media Marketing Analyst
  • Sales Development Representative
  • Marketing Campaign Coordinator

Companies Hiring

5,000+
Accenture Deloitte Infosys Wipro TCS Capgemini IBM Cognizant

and 5,000+ organizations worldwide seeking Lead Generation: Facebook, Google Ads & LinkedIn certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
Verified Reviews
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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
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