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Azure Data & AI Partner Sales Acceleration Program (PSAP)

The Azure Data & AI Partner Sales Acceleration Program (PSAP) by Microsoft equips partner sales professionals—such as business development executives, partner account managers, and pre-sales consultants—with proven strategies to position Azure Data & AI solutions effectively. It solves the critical challenge of translating technical capabilities into customer business value, with 83% of Microsoft partners reporting increased deal velocity after completing PSAP training. The program delivers actionable frameworks for identifying customer pain points, overcoming objections, and accelerating cloud adoption through real-world role-plays and facilitation tools.

This course prepares learners for success in achieving Microsoft’s Solutions Partner for Data & AI (Azure) designation. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, enabling immersive practice with Azure’s latest AI and data tools. Graduates gain confidence in driving outcome-based conversations that align Azure capabilities with strategic business goals, resulting in stronger pipelines and higher win rates.

24 Hours (3 Days)
Live Online / Classroom
0+ professionals trained

Training Formats & Pricing

1-on-1 On Request
Dedicated instructor, your schedule Fastest
Public Batch On Request
Group class, fixed schedule Most Popular
Self-Paced On Request
Recorded sessions, learn anytime Best Value

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Course Overview

The Azure Data & AI Partner Sales Acceleration Program (PSAP) by Microsoft empowers sales professionals to drive cloud adoption through specialized sales methodologies. While this program focuses on commercial strategy rather than technical certification exams like AZ-104, it serves as a vital complement to your technical journey. Mastering the PSAP framework alongside AZ-104 training ensures you possess both the architectural knowledge and the sales expertise to position Microsoft data and AI solutions effectively. This program bridges the gap between technical proficiency and executive-level value, helping partners differentiate their offerings and accelerate deal closures in competitive markets.

What You'll Learn

Position Microsoft Azure Data & AI solutions by emphasizing business outcomes to meet client needs effectively. Identify customer challenges in data governance and analytics using Azure tools, enabling tailored solutions that drive value. Leverage Microsoft sales plays for AI and advanced analytics adoption, helping clients unlock new opportunities. Deploy Microsoft Azure Synapse and Power BI in solution proposals to deliver comprehensive data insights. Address technical objections confidently by applying Microsoft Zero Trust security frameworks, ensuring client trust and compliance. Optimize data modernization conversations by utilizing Microsoft Cloud adoption models, guiding clients through seamless cloud transformation.

Skills You'll Gain

Azure Data & AI Sales Moments that Matter Opportunity Profiling Project Discovery CIO Pitch Decks BDM Impact Summaries Proposal Reviews Sales Battlecards Customer Needs Analysis Solution Positioning Objection Handling Executive Engagement Azure Solution Plays Sales Psychology Value-Based Selling Cloud Sales Strategy Azure Pre-Sales Enablement

Prerequisites

Recommended knowledge before taking this course
  • Must possess an active Microsoft Partner Network (MPN) ID and maintain a verified Microsoft AI Cloud Partner Program membership status.
  • Completion of at least one foundational certification, such as Microsoft Certified: Azure Fundamentals (AZ-900) or Azure AI Fundamentals (AI-900), is required to ensure baseline cloud literacy.
  • Proven experience in B2B sales cycles, specifically positioning cloud-based technology solutions to address enterprise-level business challenges.
  • Demonstrated ability to translate complex Azure Data & AI technical specifications into clear, measurable business value propositions for executive decision-makers.
  • Foundational understanding of current enterprise data and artificial intelligence trends, aligned with the Azure Data & AI Partner Sales Acceleration Program (PSAP) by Microsoft curriculum.
  • Prior experience operating within a Microsoft partner or reseller environment, ensuring familiarity with the Azure Data & AI Partner Sales Acceleration Program (PSAP) ecosystem.
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Certification Exam

Everything you need to know about the Azure Data & AI Partner Sales Acceleration Program (PSAP) certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Mastering Azure Data & AI Sales
Master the Microsoft Cloud Partner Program framework Architect unique value for customer engagement Navigate the Microsoft Cloud portfolio ecosystem Apply Microsoft Fabric and Azure OpenAI sales plays Pinpoint critical customer business pain points Execute the six moments that matter Research and prepare for high-impact meetings Leverage Microsoft Partner Center and PSAP sales resources
2
Day 2– Strategic Sales Plays and Positioning
Execute Azure Data & AI Sales Playbook plays Utilize sales battlecards for competitive advantage Position Microsoft Purview and Azure Synapse tailored to customer needs Map technical capabilities to business outcomes Differentiate Microsoft offerings in the market Align Azure AI and data services to specific use-cases Create compelling value propositions for stakeholders Develop high-conversion solution-specific messaging
3
Day 3– Advanced Engagement and Discovery
Conduct expert opportunity profiling with prospects Facilitate professional project discovery whiteboarding sessions Scope complex projects using Azure Migration and Modernization Program (AMMP) frameworks Ask strategic discovery questions for clarity Document precise customer technical requirements Identify key technical decision makers (TDMs) Uncover implementation challenges early in cycles Use discovery data to shape solution design
4
Day 4– Executive Alignment and Objection Handling
Prepare for high-level CIO/TDM project reviews Mitigate technology and business-related risks Present using professional executive pitch decks Handle complex objections with total confidence Navigate critical security and compliance concerns using Microsoft Purview Demonstrate platform flexibility and measurable ROI Socialize solutions with key internal stakeholders Clarify value for executive leadership decision makers
5
Day 5– Closing Deals and Driving Impact
Create BDM project impact summary reports Focus on money, risk, and control drivers Build a robust business case for investment Prepare for successful proposal review meetings Align proposal details with leadership needs Showcase future state with clear solution vision Overcome final objections before contract signing Complete assessment to validate PSAP learning

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

85%

of Azure Data & AI Partner Sales Acceleration Program (PSAP) certified professionals report career advancement within 6 months

Salary Impact

+28%

Average salary increase reported after obtaining the Azure Data & AI Partner Sales Acceleration Program (PSAP) certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Partner Sales Specialist
  • Cloud & AI Sales Manager
  • Azure Data & AI Solutions Seller
  • Partner Account Manager
  • Solutions Sales Lead
  • Enterprise Partner Sales Executive

Companies Hiring

5,000+
Microsoft Accenture Deloitte Infosys Wipro TCS Capgemini EPAM Systems Cognizant PwC

and 5,000+ organizations worldwide seeking Azure Data & AI Partner Sales Acceleration Program (PSAP) certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
Verified Reviews
4.9 / 5
Average Rating
95%
Would Recommend
1M+
Professionals Trained
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the Azure Data & AI Partner Sales Acceleration Program (PSAP) training course

Is the certification exam included in the Azure Data & AI Partner Sales Acceleration Program (PSAP) training, and what is the cost if separate?
The certification exam is not included in the Azure Data & AI Partner Sales Acceleration Program (PSAP) by Microsoft. Exam vouchers are optional and purchased separately. Koenig Solutions lists the training fee at INR 28,359, excluding the exam voucher cost.
What training formats are available for the Azure Data & AI Partner Sales Acceleration Program (PSAP), and does Koenig offer Guaranteed-to-Run scheduling?
Koenig offers the Azure Data & AI Partner Sales Acceleration Program (PSAP) via Live Online, Classroom, 1-on-1, and Fly-Me-a-Trainer formats. All options include Guaranteed-to-Run (GTR) scheduling. This 24-hour instructor-led course provides flexible, global access for busy sales professionals.
How long is lab access provided for the Azure Data & AI Partner Sales Acceleration Program (PSAP), and what type of environment is used?
Lab access for the Azure Data & AI Partner Sales Acceleration Program (PSAP) is included in the package, with hands-on labs priced at INR 4,159. Learners receive 30 days of cloud sandbox access to practice in a secure, vendor-aligned Azure environment.
What is Koenig's rescheduling and cancellation policy for the Azure Data & AI Partner Sales Acceleration Program (PSAP)?
Koenig allows rescheduling for the Azure Data & AI Partner Sales Acceleration Program (PSAP) penalty-free if requested 7 days before start. Cancellations 15+ days prior get full refunds. Cancellations within 7–14 days earn training credits, following standard corporate policies.
What is the exam format, number of questions, passing score, and time limit for the Azure Data & AI Partner Sales Acceleration Program (PSAP) certification?
The Azure Data & AI Partner Sales Acceleration Program (PSAP) does not use traditional exams. Certification is earned by completing four mandatory live sessions. Participants receive the Microsoft Azure Data & AI Sales Enablement Training badge, verified by Credly.
How long is the Azure Data & AI Partner Sales Acceleration Program (PSAP) certification valid, and what is the renewal process and cost?
The Azure Data & AI Partner Sales Acceleration Program (PSAP) badge does not expire. However, maintaining Microsoft partner status requires an annual Solutions Partner designation renewal at $4,730, covering ongoing skilling, performance, and customer success metrics.
What post-training support does Koenig provide after completing the Azure Data & AI Partner Sales Acceleration Program (PSAP)?
Koenig supports Azure Data & AI Partner Sales Acceleration Program (PSAP) graduates with a Happiness Guarantee. This includes free retakes for 6 months, on-call trainer mentorship, and alumni access. Learners retain course materials and labs for 30 days post-training.
What are the prerequisites or prior experience needed to enroll in the Azure Data & AI Partner Sales Acceleration Program (PSAP)?
Enrollment in the Azure Data & AI Partner Sales Acceleration Program (PSAP) requires basic cloud knowledge and B2B sales experience. Ideal candidates include sales, pre-sales, or partner account managers. No technical certifications are required to begin this enablement training.
What career impact or salary benefits can professionals expect after completing the Azure Data & AI Partner Sales Acceleration Program (PSAP)?
The Azure Data & AI Partner Sales Acceleration Program (PSAP) drives revenue growth. Microsoft data shows trained partners close deals 3x faster. Professionals in cloud sales roles typically earn between $120,000 and $160,000 annually, according to current industry benchmarks.
How does instructor-led PSAP training from Koenig compare to self-study for partner sales teams?
Koenig’s instructor-led Azure Data & AI Partner Sales Acceleration Program (PSAP) features interactive role-plays and live objection-handling. Unlike self-study, the 24-hour live format ensures consistent knowledge transfer and faster team readiness through expert-led, real-world case study analysis.
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