Microsoft Guaranteed-to-Run

Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions

Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions equips business users, IT professionals, and marketing specialists with hands-on skills to solve real-world productivity challenges using AI. This course addresses the growing demand for Copilot proficiency, as 78% of organizations now prioritize AI-driven collaboration tools. Through practical exercises in Word, Excel, Outlook, and Teams, learners master prompt engineering, data analysis, and campaign automation tailored to IT and marketing workflows.

This Microsoft training prepares you for the Microsoft 365 Certified: Copilot and Agent Administration Fundamentals (AB-900) certification. Koenig Solutions provides official vendor-authorized courseware and 30-day lab access, ensuring mastery of Copilot’s enterprise capabilities and accelerating your path to AI-enhanced productivity leadership.

8 Hours (1 Days)
Live Online / Classroom
27+ professionals trained

Training Formats & Pricing

1-on-1 USD 750
Dedicated instructor, your schedule Fastest
Public Batch USD 600
Group class, fixed schedule Most Popular
Self-Paced USD 199
Recorded sessions, learn anytime Best Value

100% Happiness Guarantee · Free Rescheduling · Secure Payment

Course Overview

The course Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions by Microsoft is designed for business users, marketing specialists, and IT professionals seeking to leverage AI-driven productivity in enterprise environments. While not tied to a specific certification exam, this MS-4004 training builds practical skills aligned with real-world use cases in Microsoft 365 Copilot, preparing learners for roles such as Digital Transformation Specialist, Marketing Automation Analyst, and Copilot Solutions Administrator. With over 300,000 organizations now using Microsoft 365 Copilot globally, demand for professionals who can effectively deploy and extend its capabilities continues to grow across industries.

Participants engage with core Microsoft technologies including Copilot Studio, Microsoft Loop, Word, Excel, Outlook, and Copilot Chat within a hands-on lab environment using their own Microsoft 365 subscription (BYOS). Students configure intelligent agents—such as a Market Research Agent or an IT Support Agent—and integrate them into workflows across applications. A key project involves developing a full marketing campaign using Copilot’s Idea Coach and Writing Coach agents, analyzing performance data in Excel, and generating strategic recommendations via the Analyst agent. These exercises are conducted directly in live Microsoft 365 apps, simulating real enterprise scenarios where data governance, collaboration, and automation converge.

This course enhances career readiness for emerging AI-augmented roles within modern workplace ecosystems and supports ongoing professional development in Microsoft’s AI portfolio. Graduates gain demonstrable expertise in Copilot extensibility—a skill increasingly valued in digital-first organizations, where AI proficiency correlates with up to 25% higher productivity in pilot deployments. Koenig Solutions delivers this training with official Microsoft courseware, offering Guaranteed-to-Run scheduling and 1-on-1 instructor support to ensure mastery. Upon completion, learners are equipped to drive AI adoption in marketing and IT functions, positioning them as key contributors in their organization’s Copilot enablement journey.

What You'll Learn

Use Copilot Studio to build a Market Research Agent that streamlines data collection and analysis for your business growth.
Use Microsoft 365 Copilot Chat to plan IT projects efficiently, reducing planning time by up to 30% and ensuring smoother execution.
Use Copilot in Loop to develop detailed marketing campaign plans, helping you launch targeted campaigns faster.
Use Microsoft 365 Copilot Analyst agent to gain strategic insights from complex data, enabling better decision-making.
Use Copilot in Excel to analyze marketing performance data, saving hours on manual calculations and improving accuracy.
Use Microsoft 365 Copilot Writing Coach to craft compelling campaign content that engages your audience effectively.

Prerequisites

Recommended knowledge before taking this course
  • Active Microsoft 365 E3 or E5 license
  • Copilot for Microsoft 365 add-on license
  • Tenant-level configuration for Copilot
  • Active Microsoft Entra ID account with appropriate administrative permissions
  • Configured Exchange Online mailbox for Outlook integration
  • Access to Microsoft OneDrive for Business for file storage and collaboration
  • Familiarity with Microsoft 365 application suite including Word, PowerPoint, and Outlook
  • Basic understanding of Microsoft 365 administrative center and security compliance settings
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Certification Exam

Everything you need to know about the MS-4004 certification exam

Exam Details
Exam Name
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Not applicable
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What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of MS-4004 certified professionals report career advancement within 6 months

Salary Impact

+16%

Average salary increase reported after obtaining the MS-4004 certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Microsoft 365 Copilot Adoption Specialist
  • AI Business Analyst
  • Copilot Champion
  • IT Change Manager
  • Marketing Automation Specialist
  • Digital Workplace Consultant

Companies Hiring

5,000+
Microsoft Accenture Deloitte Infosys Wipro Capgemini PwC Ernst & Young KPMG Tata Consultancy Services

and 5,000+ organizations worldwide seeking MS-4004 certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
Verified Reviews
4.9 / 5
Average Rating
95%
Would Recommend
1M+
Professionals Trained
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified

Frequently Asked Questions

Everything you need to know about the MS-4004 training course

Is the certification exam included in the Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions course fee?
The MS-4004 course is a specialized training program by Microsoft and does not include a certification exam. Microsoft Learn confirms no exam is required for this course. There is no exam fee, as learners gain practical skills through hands-on use case exercises instead of formal testing.
What training formats does Koenig offer for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Koenig provides live online 1-on-1, classroom, and self-paced Flexi training for MS-4004. Our Guaranteed-to-Run scheduling ensures your class proceeds as planned. This flexibility allows you to choose your preferred format with assured delivery, ensuring uninterrupted access to essential Microsoft 365 Copilot training on your schedule.
How long is lab access provided for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Lab access for MS-4004 is provided for 30 days post-training in a cloud-based environment using real Microsoft 365 services. Learners use their own Microsoft 365 subscription (BYOS) with Copilot licensing and OneDrive. This enables secure, browser-based practice across Word, PowerPoint, Outlook, and Teams within a production-aligned platform.
What is Koenig's rescheduling and cancellation policy for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Koenig allows free rescheduling of MS-4004 with at least 7 days' notice. Changes within 7 days incur a 50% administrative fee. Cancellations made 10 or fewer days before the start date are subject to a 50% fee. The same training cannot be rescheduled more than once per Terms of Service.
What is the exam format for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
There is no exam for MS-4004: Empower your workforce with Microsoft 365 Copilot Use Cases. This is a non-certification training course focused on applied skills. Microsoft Learn confirms this is a beginner-level, 1-day course featuring hands-on exercises but no formal assessment or exam component.
How long is the certification valid for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Since MS-4004 is a professional training course and not a certification, there is no validity period or renewal process. Learners gain practical skills in Microsoft 365 Copilot use cases without earning a time-bound credential, making renewal irrelevant for this specific Microsoft training offering.
What post-training support does Koenig provide for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Koenig provides 30 days of post-training mentor access, session recordings, Qubits42 self-test software, and one free retake of the course within six months. This support ensures ongoing learning reinforcement and mastery of Microsoft 365 Copilot workflows specifically for IT and marketing professionals.
What prerequisites are needed for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Learners should have basic functional experience with Microsoft 365 apps like Word, Excel, PowerPoint, Outlook, and Teams before attending MS-4004. Familiarity with Copilot Chat and Agents is recommended. Each student must bring a Microsoft 365 subscription (BYOS) with Copilot licensing and a OneDrive account for hands-on exercises.
What career impact can professionals expect after completing Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Professionals completing MS-4004 gain in-demand AI productivity skills that enhance roles in IT, marketing, and business operations. While no direct salary data exists for this course, Microsoft-certified professionals see up to 20% higher earnings. Copilot expertise supports positions like AI adoption lead or productivity consultant with strong market demand.
How does instructor-led training compare to self-study for Getting Started with Microsoft 365 Copilot: IT and Marketing Extensions?
Instructor-led training for MS-4004 offers real-time expert guidance, structured labs, and interactive troubleshooting, accelerating skill mastery compared to self-study. With guaranteed lab access, mentorship, and hands-on use case simulations, live training ensures deeper proficiency in Copilot for IT and marketing workflows than unguided learning paths.
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