Certified Digital Marketer (C|DM) Quiz Questions and Answers

A landing page is a better choice if compared to a homepage because:

Answer :
  • It makes it easy for visitors to get information on the website

Which factors help in selecting the right set of keywords?

Answer :
  • A) Keywords related to the content of the website
    B) Avoiding a broad phrase and general keywords
    C) Using a number of variations
    All of the above

Conversion tracking refers to checking______.

Answer :
  • For users actions such as downloads, purchases, subscription, etc.

One of the methods for optimizing online marketing is:

Answer :
  • Search engine optimization

Low conversion rate refers to:

Answer :
  • Lower number of people engaging on the website

Advertisers use display engine marketing platforms to _____ on websites.

Answer :
  • A) Buy ads
    B) Place ads
    C) Manage ads
    All of the above

______ involves posting advertisements and a company’s banner or logo on different websites.

Answer :
  • Affiliate marketing

A/B testing refers to:

Answer :
  • Measuring the impact of changes on a campaign

Who of the following brings customers to the website through another website?

Answer :
  • Affiliate

Which of the following is not a part of digital marketing?

Answer :
  • Billboard Marketing