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AWS Sales: From Fundamentals to Customer Success

The AWS Sales: From Fundamentals to Customer Success course equips sales specialists, account managers, and AWS Partner consultants with foundational cloud knowledge and consultative selling skills to overcome customer objections and drive deal velocity. Designed for busy professionals, it addresses the critical gap in aligning sales strategies with customer business outcomes, with 95% of customers citing accredited expertise as key in vendor selection. The training covers AWS business value, objection handling, and co-selling frameworks in under three hours.

This course prepares learners for the AWS Partner: Sales Accreditation (Business) assessment, granting a digital badge upon achieving 80% proficiency. Koenig delivers official AWS-authorized courseware with Guaranteed-to-Run dates, ensuring consistent access to live instruction. Graduates gain enhanced credibility, meet APN tier requirements, and position themselves to accelerate pipeline growth and revenue expansion through trusted customer advisory roles.

8 Hours (1 Days)
Live Online / Classroom
10+ professionals trained

Training Formats & Pricing

1-on-1 USD 750
Dedicated instructor, your schedule Fastest
Public Batch USD 600
Group class, fixed schedule Most Popular

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Course Overview

The AWS Sales: From Fundamentals to Customer Success course, offered by Amazon Web Services (AWS), is designed for sales professionals seeking to master cloud-based selling strategies. This training prepares individuals for the AWS Partner: Sales Accreditation (Business) assessment and serves roles such as AWS Partner account managers, sales specialists, and pre-sales consultants. Participants gain foundational knowledge in articulating the business value of AWS, handling customer objections, co-selling with AWS teams, and leveraging AWS programs like Migration Acceleration Program (MAP) and Partner funding. With over 100,000 AWS Partners globally relying on accredited personnel to meet tier requirements in the AWS Partner Network (APN), this course delivers critical skills aligned with real-world sales demands in the fast-growing cloud marketplace.

Learners engage with core AWS services and tools including AWS Cloud economics, security and compliance frameworks, pricing and licensing models, and public sector selling considerations. The hands-on components are delivered through AWS Skill Builder’s digital learning environment, where participants apply consultative selling techniques via role-playing exercises, customer discovery simulations, and objection-handling scenarios. A key practical module guides students through structuring a value-based proof-of-concept (POC) discussion, identifying stakeholder pain points, and aligning AWS solutions to business outcomes—mirroring actual customer engagement workflows used by AWS’s internal sales teams.

This course directly prepares candidates for the AWS Partner: Sales Accreditation (Business), a recognized credential that validates expertise in AWS sales methodologies and contributes to APN tier advancement. Individuals who pass the assessment with a score of 80% or higher earn the official AWS Sales Accredited digital badge, enhancing professional credibility on platforms like LinkedIn. Certified professionals report increased deal closure rates and stronger customer trust, often leading to career advancement within partner organizations. Koenig Solutions supports learners with Guaranteed-to-Run batches and official AWS courseware, ensuring structured, instructor-led access to this high-impact training. Completing the AWS Sales: From Fundamentals to Customer Success program empowers sales teams to drive revenue growth and build long-term customer success in the AWS ecosystem.

What You'll Learn

Quantify the business value of AWS Cloud Economics to align technical solutions with customer financial outcomes.
Execute objection-handling strategies by applying the AWS Well-Architected Framework to address customer concerns and validate architectural decisions.
Map customer requirements to AWS Partner Network (APN) engagement models to formalize co-selling motions and accelerate deal velocity.
Deploy AWS Marketplace and Marketing Development Funds (MDF) to incentivize procurement and shorten sales cycles.
Execute AWS Opportunity Management protocols to qualify leads against standardized sales stages and optimize pipeline conversion.
Scale pipeline growth by integrating consultative selling techniques with AWS-specific service offerings to expand customer cloud adoption.

Prerequisites

Recommended knowledge before taking this course
  • Basic understanding of cloud computing concepts and terminology.
  • Familiarity with general IT infrastructure components, including servers, storage, and networking.
  • Awareness of key business functions and common challenges faced by organizations in adopting new technologies.
  • Strong communication skills to engage in customer discovery conversations effectively.
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Certification Exam

Everything you need to know about the AWS Sales: From Fundamentals to Customer Success certification exam

Exam Details
Exam Name
AWS Sales: From Fundamentals to Customer Success
Format
Multiple choice, labs & case studies
Questions
Duration
Passing Score
Validity
Retake Policy
Unlimited attempts allowed; access via AWS Partner Central
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Course Curriculum

Structured learning with hands-on labs and real-world scenarios

1
Day 1– Cloud Fundamentals and Business Value
Master AWS Sales: From Fundamentals to Customer Success Articulating the core AWS business value proposition Analyzing cloud economic models for profitability Identifying critical customer pain points effectively Mapping complex business challenges to cloud solutions Reviewing the global AWS infrastructure footprint Recognizing primary digital transformation drivers Applying the proven Cloud Value Framework
2
Day 2– Customer Engagement and Opportunity Qualification
Conducting high-impact discovery conversations Qualifying AWS sales opportunities with precision Identifying key stakeholder personas and influencers Asking strategic qualification questions that convert Positioning AWS as a trusted strategic partner Handling initial customer objections with confidence Leveraging official AWS sales plays for growth Documenting high-value customer use cases
3
Day 3– Objection Handling and Co-Selling with AWS
Responding to technical security concerns Addressing complex compliance and governance objections Overcoming customer migration resistance strategies Explaining AWS pricing and licensing models Engaging AWS Field teams for successful co-sell Navigating the AWS Partner Central platform Submitting and managing active co-sell opportunities Understanding critical Opportunity Quality scoring
4
Day 4– Solution Positioning and Sales Strategy
Selling AWS migrations: Assess, Mobilize, Migrate Promoting modern application development workflows Positioning scalable data and analytics solutions Introducing AI/ML and generative AI use cases Selling into specialized public sector organizations Leveraging the AWS Migration Acceleration Program Utilizing MDF and partner funding programs Building compelling, data-driven customer success stories
5
Day 5– Pipeline Management and Customer Success
Managing the full AWS sales cycle efficiently Mastering prospecting and pipeline generation Implementing cross-selling and upselling strategies Refining negotiation and closing techniques Reducing sales cycle timelines for faster revenue Improving forecasting accuracy with AWS data Building long-term, profitable customer relationships Earning the official AWS Partner Sales Accreditation

What's Included in Your Training

Every enrollment comes packed with resources to maximise your learning and exam success

Career Outcomes

78%

of AWS Sales: From Fundamentals to Customer Success certified professionals report career advancement within 6 months

Salary Impact

+22%

Average salary increase reported after obtaining the AWS Sales: From Fundamentals to Customer Success certification

Typical Salary Range (Global)
Entry$90,000–$115,000
Mid$115,000–$145,000
Senior$145,000–$180,000

*Source: Glassdoor / LinkedIn 2025

Job Roles

6
  • Cloud Sales Representative
  • Account Manager, Cloud Sales
  • Customer Success Specialist
  • Solutions Sales Specialist
  • AWS Business Development Representative
  • Sales Enablement Consultant

Companies Hiring

5,000+
Amazon Web Services (AWS) Accenture Deloitte Capgemini Cognizant Infosys Slalom Tata Consultancy Services (TCS) Wipro PwC

and 5,000+ organizations worldwide seeking AWS Sales: From Fundamentals to Customer Success certified professionals

Real Transformations

Course Student Reviews

Real results from IT professionals who trained with Koenig — rated 4.9/5 from 18,400+ verified reviews.

18,400+
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4.9 / 5
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    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

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    CISO, Financial Services

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    Business Intelligence Lead

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    Carlos R.

    Engineering Manager

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  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “Passed AZ-104 on first attempt. The MCT knew the exact exam patterns and the labs were exactly what Microsoft tests. Worth every penny.”

    Rahul M.

    Rahul M.

    Azure Administrator

    AZ-104 Certified ✓ Verified
  • ★★★★★

    “I trained 15 of my team members for SC-200. Koenig's on-site delivery was seamless and all 15 passed within 3 months.”

    Sarah K.

    Sarah K.

    CISO, Financial Services

    Enterprise Client ✓ Verified
  • ★★★★★

    “The 1-on-1 format was a game changer. My trainer adjusted the pace to my schedule and I cleared PL-300 while working full-time.”

    Ahmed R.

    Ahmed R.

    Business Intelligence Lead

    PL-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “From AZ-900 to AZ-305 in 6 months. Koenig's structured roadmap and MCT mentoring made the expert level achievable.”

    Priya S.

    Priya S.

    Cloud Solutions Architect

    AZ-305 Expert ✓ Verified
  • ★★★★★

    “As an L&D head I've used 5 training vendors. Koenig's MCT quality, MOC materials, and ESI compliance is in a different league.”

    James T.

    James T.

    Head of L&D, UK Enterprise

    100+ Learners Trained ✓ Verified
  • ★★★★★

    “SC-900 and SC-300 back to back — both cleared first try. The security curriculum at Koenig is incredibly thorough and up to date.”

    Aisha N.

    Aisha N.

    Security Analyst

    SC-300 Certified ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
  • ★★★★★

    “AI-102 was daunting but the trainer broke it down perfectly. Real Azure OpenAI labs made the difference. Highly recommend.”

    David L.

    David L.

    AI Engineer

    AI-102 Certified ✓ Verified
  • ★★★★★

    “DP-600 Fabric certification done in 3 weeks of part-time study. The customised schedule around my timezone was a lifesaver.”

    Mei W.

    Mei W.

    Data Platform Engineer

    DP-600 Certified ✓ Verified
  • ★★★★★

    “Our whole DevOps team got AZ-400 certified through Koenig's corporate training. Smooth logistics and top-tier MCTs throughout.”

    Carlos R.

    Carlos R.

    Engineering Manager

    AZ-400 Team Training ✓ Verified
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