WIG or 4DX refers to the "4 Disciplines of Execution" framework, which is a business strategy concept created by FranklinCovey. It centers on achieving "Wildly Important Goals" (WIGs) through four core principles: focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and creating a cadence of accountability. Industries use 4DX to improve team performance and focus by clearly defining objectives, tracking key performance indicators, visibly monitoring progress, and holding regular accountability sessions. These disciplines help organizations execute their strategy despite the whirlwind of urgent day-to-day activities, thereby driving transformation and achieving significant results.
