Site Builder: Fundamentals Course Overview

To ensure you can successfully undertake training in the Site Builder: Fundamentals course, it is important to have a basic understanding of the following concepts and skills:

• Basic computer literacy: Familiarity with operating a computer, managing files, and navigating the internet.
• Understanding of web principles: A general grasp of how websites function, including familiarity with the internet and how users interact with web pages.
• Interest in e-commerce: A keen interest in learning how to build and manage online stores, even if you do not have prior experience.
• Problem-solving skills: Ability to think critically and solve problems as they arise during the learning process.
• Willingness to learn: A positive attitude towards learning new skills and adapting to new technologies in the field of e-commerce site development.

No prior experience in coding or web design is strictly necessary. The course is designed to guide you through the fundamentals of using a specific site builder platform to create and manage an online store from scratch.

Target Audience for Site Builder: Fundamentals

The Site Builder: Fundamentals course equips participants with the skills to create, manage, and optimize an online web store effectively.

• Small business owners looking to establish an online presence
• E-commerce managers seeking to enhance their web store's functionality
• Web designers interested in specializing in e-commerce site creation
• Digital marketing professionals aiming to improve e-commerce SEO
• IT professionals responsible for maintaining and updating online shopping platforms
• Entrepreneurs who plan to sell products or services online
• Product managers overseeing online sales channels
• Marketing coordinators involved in online promotions and merchandising
• Web developers looking to expand their skill set into e-commerce solutions
• Content managers who need to understand the integration of e-commerce into web platforms

Learning Objectives - What you will Learn in this Site Builder: Fundamentals?

Introduction to the Site Builder: Fundamentals Course Learning Outcomes

Gain practical skills in creating and managing an online store, from initial setup to advanced features for enhancing user experience and driving sales.

Learning Objectives and Outcomes

• Develop a functional web store using industry-standard tools and practices.
• Organize products by creating intuitive tabs and categories for easy navigation.
• Learn to define web store items, including detailed product descriptions and images.
• Master the configuration of product pricing and understand various pricing strategies.
• Customize the visual elements of the web store to align with brand identity.
• Modify the shopping cart and checkout processes to optimize conversion rates.
• Implement various shipping methods catering to different customer needs.
• Enable and configure online payment systems to ensure secure transactions.
• Apply SEO best practices to improve the web store's online visibility and ranking.
• Create effective product promotions and learn to merchandise strategically.
• Utilize website analytics to make informed decisions based on customer behavior and sales data.